3 days, 5 million users and 100 million visits, the social myth of the neuro-cat

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Social power in the community, paste era has begun to retired. With the advent of micro-blogging, this power has been further explored, and in the mobile internet era, no one has neglected the power of social communication, many people began to deliberately create and pander, hoping to catch up with the accidental social explosion of the odd point.

This article is reproduced from game grape/Sungith Cold

Social power in the community, paste era has begun to retired. With the advent of micro-blogging, this power has been further explored, and in the mobile internet era, no one has neglected the power of social communication, many people began to deliberately create and pander, hoping to catch up with the accidental social explosion of the odd point. Using the micro-trust circle of friends to spread the HTML5 games is the typical phenomenon of this era.

"Surround the Nerve cat", a HTML5 game that uses the Egret engine to develop, by an art of Nanjing and a program uses 1.5 days development completes. The game on July 22 two o'clock in the afternoon on the line, and then as you can see, the game in the micro-letter circle of friends quickly detonated the topic, three days of game visits over 100 million.

Around the "surround the nerve cat" this game, "How to use the fewest steps to surround the nerve cat", "the cat's minimum number of steps and the best solution", various discussions and articles are also rapidly produced and circulated on the network. Even on Taobao, has appeared the nerve cat's minimum step number acting, but so far the payment number is zero, let us feel this world how much still is normal.

Cat Taobao acting

Unconsciously, we have participated in and witnessed the birth of another game myth created by social communication. On the last occasion, the game's success was closely linked to the social spread of Flappy Bird. However, and "Flappy Bird" is not the same, "surround the nerve cat" mainly rely on the micro-letter friend Circle of the single channel spread, which people associate with the once "crazy guess map."

As a result of the use of HTML5 game Engine Egret Development, the game was used as a typical case of Egret usability, hung on the official web, Egret Engine co-founder Ma Yi published a map on Weibo, which lists some of the data on the "surround the cat" game.

Cat Related Data

As we can see from the diagram, the game was online on July 22 14 o'clock, with 234,000 users and 863,000 visits in 24 as a child, and 48 hours later, this data has grown to 2.41 million users and 1026 visits. From Baidu Index can also be seen, on July 22, "surround the nerve cat" index is still 0, and by 23rd, the game index has reached 14594.

Egret's founder, Chen Shuyi, has revealed a more exaggerated figure to the game grape, which has so far received more than 100 million visits, while the number of independent users has exceeded 5 million. Chen Shuyi told us that the 48-hour data is the last night (23rd) 11, in the following period, the number of users increased by one times, the number of visits increased by 10 times times.

Neural Cat Baidu Index

This means that the average user will play around 20 times in this simple HTML5 game. And you'll probably be able to understand the results when you see the results of friends who have been tirelessly hoping to reach the minimum number of steps in their circle.

The accidental eruption of surround-cat is both incomprehensible and understandable, and I'm not going to try to figure out why it works-it's not necessary. Games and things that rely on social media to pop are often faced with the fate of excessive interpretation, but the understanding is thorough, which does not help you replicate success.

And it is not what is too much to read, fun and easy to spread, play from Japan in 2007, a "Black Cat" game, the image of the cartoon from Japan, "all cats."

Chen Shuyi told us that in the online game, the game's developers are not ready at all, the game is just completed in the debugging phase, even the ad implantation and screen fitness has not finished debugging, on the iphone 4s, the game's screen can not be fully displayed. They were just trying to find some friends. The test gives some advice--the result spread wildfire, three days later, the game's user volume has exceeded 5 million.

"It's got them all confused. "Chen Shuyi told us," Now, Baidu light applications such as large platforms and a number of small game platform, there are dozens of of media are looking for them, do the game is actually a company of two employees, the game unexpectedly hot let their bosses are silly. ”

"Yesterday they let us do technical support, to help them adapt and performance." "Chen Shuyi said," Yesterday they said in Egret's developer group, I did not value, because this group has 480 developers, has also done a few very hot games, I did not take seriously, this morning I came to work, 7yue (Egret co-founder Ma Yi) Tell me that this game has broken through 100 million visits, I also silly lost. ”

It is no wonder, after the QQ added application, the game developers have not responded to our interview request.

We do not intend to interpret the success of the game, but that does not mean that there is no noticeable place behind the game.

In the early years, HTML5 was once a hyped concept, but under the constraints of the current situation, the application of this technology in game development is gradually forgotten. But more recently, the technology has begun to become popular in another way.

If you pay attention to their circle of friends, may often be able to see some of the use of HTML5 to create small games of micro-letter sharing, such as the previous big hot "2048" "one Can Not die", "Don't Step on white block" and so on a variety of cottage version. With the help of micro-letter fast communication, HTML5 games began to show another life vitality.

Social power in the community, paste era has begun to retired, "Jia" is a typical case, although the "social" component is not obvious, this case has been repeatedly read and studied. With the advent of micro-blogging, this power has been further explored, and in the mobile internet era, no one has neglected the power of social communication, many people began to deliberately create and pander, hoping to catch up with the accidental social explosion of the odd point.

The use of micro-trust friends to spread the HTML5 game is becoming a typical phenomenon. Now, this "circle of friends" is roughly divided into two categories. One is to do a small game center, similar to the mobile phone on the 4399, gather a variety of HTML5 games, using micro-letter and other channels to spread, the user-oriented to their own platform; the other is a small game made by individual developers, using the topic and viral sex to spread.

The former representative for the multi-bubble network, will flow after the gathering, and then sold to other games. The latter representatives are "crazy guess", "surround the nerve cat", using traffic to push a game or advertising, for other applications to import users. From the effect, "crazy guess" has been a pretty good performance, they use the HTML5 game spread in the circle of friends to disseminate, and then import users into the app game, conversion rate is very high. But "surround the cat" advertising effect is not satisfactory, in the game interface, we can see that the game for a named "Mom Community" app is promoted, but through the query AppAnnie application ranking curve, it is obviously effective, but the effect is very poor, 5 million of independent users, Not even able to help the app get to the top 500.

But it's also well understood that the "Mom community", because its own user community is quite accurate and not suitable for promotion in a very wide range of audiences, on the other hand, it seems to be an example of a developer unprepared.

In summary, for these "circle of friends" games, profitability and how to retain and convert users will be a problem developers need to consider, if the success of the game does not bring real returns, it is a very frustrating thing, isn't it.

Of course, maybe it was just a amateurs nature, but now they really need to think about the copyright of the game.