The mail struggle has continued. As the average number of messages received by the recipient increases each year, sending a message to a potential customer is not easy.
It's easy to write emails, so many people mistakenly think that "the message is simple." "As a result, marketers continue to send http://www.aliyun.com/zixun/aggregation/12915.html to potential customers" > spam. If you want customers to see your email, you can consider the following 3 strategies:
Message content should be short. Many businesses write lengthy emails to customers to "peddle" their products. The advice here is to streamline mail content and use refined sentences and paragraphs to attract customers. You can share a story first and then attract customers to your site, or give a tip that allows customers to apply to practice immediately.
Add small attachments to the message. When most people receive a strange letter, they take the attachment of the message as a garbage disposal, so few people add attachments when they send mail. But if you add a friendly attachment, such as a PDF document, your email will attract the recipient. For example, you can add a 1-3-page article, raise the user's interest in reading, and let the user begin to focus on you. After sharing an article, if you find that the user's response rate is significantly improved, send the relevant article or sequel to the customer, so that your email will be more valuable.
Tell the recipient what to do next. What do you want the recipient to do, you know, to have him call you, reply to your email or visit your website? Many users delete or save messages because they don't know what to do next. So when you send emails, tell them what to do next.
Each time you send a message to a potential customer, you can add points to the message, or you can destroy the message---the latter means that the message you send to them is rubbish. However, if your message is short, contains useful information, adds a friendly attachment and calls an action to the recipient in the email, your message will be answered by the recipient.
