4 Classic cases: foreign social media is such viral marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There is no successful model for domestic social media advertising, which is far more reliable abroad, summarizing tweets, Facebook, Pinterest, and the most successful social advertising marketing cases on YouTube social media. Use specific numbers to show us how social media should be used to achieve viral marketing. So in the happy, everyone, QQ space, Sina before you do not see how foreigners do social media.

There is no universal law to propagate content, a good viral content, whether it is video, pictures, social media must have its extraordinary, when there is content, attractive, emotionally sympathetic content spread out on the internet, we do not share, the following is on Twitter, Facebook, Youtube,pinterest 4 Examples of the most successful viral marketing on several sites, take a look.

1. Tweet: Childhood bullying movie

What if you want to share a socially significant movie that was rejected by the film Bureau? Bully is a childhood bullying film, before its release on May 30, because too straightforward lines by the American Film Association defined as R-class. Because it was banned, the publisher Hirsch to reach the teen, so he had to turn to social media tweets. May 27 that day Hirsch sent a tweet: Every year in the United States 13 million children will be bullied, 3 million children will be bullied and dropped out, I support @bully Movie, let us use the actual action to support it! As a result, the tweet was forwarded 100多万次, and people clicked on @bully movie private space to watch the movie.

2. YouTube: Carlsberg Beer

You go into a movie theater with your girlfriend, and your seat is full of big, burly, racer-like men. And the worst thing is that only the middle and the rest of the place, you have to go through the aisle and sit in the eyes of countless strong men, many couples see this situation come and go, but you want to prove that you are brave, you walk over, sit down And found nothing unusual, and then the brawny men handed Carlsberg the beer and applauded for your bravery.

The video, released on YouTube in September 2011, brought 11 million hits by May 2012 and a 4.3% increase in Carlsberg's beer sales in the fourth quarter of 2011.

3. Pinterest:jetsetter Tourism website

Want to attract the eye to find Pinterest is again suitable, Jetsetter's own photographic technology is excellent, it as a focus on vacation ideas and Tourism insider trading site, and Pinterest gorgeous, relaxed, entertainment style positioning is very consistent. So it recently launched the "Pin it to win it" Pinterest competition, and Pinterest as this year's network Nova, can bring a lot of recommended traffic, with a rapidly growing user base. Through this competition, the recommended traffic from Pinterest to jetsetter increased by 100%, and the number of page visits increased 150%,jetsetter members also soared from 2000 to 5,300 during the tournament.

4. Facebook:sephora Beauty Activities

There are a lot of beauty people on the internet, and they've brought the passion of beauty to social networks. Sephora a "15-day Beauty Thrill" event on Facebook, with prizes for a four-person trip to Paris made up for Ever Academy Makeup College and a 5000-dollar fiat voucher. This drove a lot of Facebook fans to focus on nail polish, eye shadow and Essence, and finally Sephora Facebook fans up to 3.5 million, while stimulating tweet 520,000 's forwarding and 30,000 pins. Now Sephora has the biggest audience base in his peers.

Via Mashable

Source: http://www.leiphone.com/120625-keats-brands-social-media.html