5 Basic marketing principles that event marketing should pay attention to

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

From the beginning of the year sharp elder brother to Fengjie, and then to the end of the month. From the parody of the object to the mop sentence "My father is Li Gang", Network marketing traces infiltration network has become more and more obvious, from the jingle "Wear Dior, open Audi, mouth gnawing Oreo" ad implantation, to micro Bo crazy iPhone4 free to send the war, event marketing has been increasingly accepted by enterprises, They are willing to enjoy such a night of red by netizens recite the pleasure, then event marketing this double-edged sword how to use it?

Event Marketing is now a number of well-known enterprises to carry out brand marketing methods, and have achieved good results. Therefore, some small and medium-sized enterprises are also eager to use the event marketing Dongfeng to achieve the Enterprise brand Leap and sales performance promotion. The following Ink road PR will be the event marketing should pay attention to the 5 principles of a simple description.

Relevance principle

"Events" must be relevant to the enterprise so that consumers can have Lenovo, and the enthusiasm of the event to the enterprise products. Ink Road PR thought, enterprises need to "event" redesign corporate image or even advertising appeal, so that in the marketing process to achieve no trace, not far-fetched suspicion. For example, during the Iraq War, the unified lubricant with this incident tailored an advertisement, the slogan is "more lubrication, less friction." Not only expresses the aspiration for peace, but also allows consumers to associate the product of the enterprise. It has not only become a classic in the history of advertising, but also the unification of the month's shipments surged 100% from a year earlier.

Principle of regularity

In a sense, the event marketing is through grasping the law of news dissemination, making the event with news value, and through the concrete operation, let this news event be spread, thus reach the effect of advertise. Only those events that are significant, interesting or relevant to the lives of ordinary people are widely disseminated through the media. There has been a paint company's manager through the scene to drink paint to make its products fame, this incident was reproduced by a number of domestic media, because it has satisfied people's interest in the news requirements.

In addition, the ink channel PR thought News also has the timeliness. When there are available events, the enterprise needs to react quickly in order to allow the marketing effect to spread with the event synchronously.

Risk principle

Event marketing benefits and risks coexist, enterprises need to learn to take advantage of it, but also know how to avoid harm. Ink Road PR Thought sporogenous incident, nothing to worry about the marketing, will eventually degenerate into speculation, by consumers spurned. There is a company in order to create a sensational effect, deliberately put a lot of umbrellas outdoors, and arrange to take the umbrella, want to take this to social security as a result of publicity enterprises. After being exposed by the media, its activities ended badly, and of course did not achieve the intended marketing effect.

The principle of stereoscopic

Event marketing needs to use a certain medium and means. Ink Road PR thought the way the more three-dimensional, the effect will be more significant. Enterprises should not only consider the media, but also in the channels, terminals and other on-site dissemination.

such as in "God Five" when the sky, printed with "Chinese Astronaut special Milk" logo Mengniu milk will debut, with the media advertising, to form a comprehensive, three-dimensional communication level.

Systemic principles

Event marketing is not one-time, enterprises need to systematize, continuous, in order to maximize the effect.

During the Wenchuan earthquake, Siemens was one of the first foreign-funded enterprises to participate in the rescue. After the launch of staff donations, and donated a large number of medical supplies and remote diagnostic equipment. After the disaster reconstruction period to the disaster area children give teaching tools. This series of events through the media, no doubt for Siemens has brought a lot of reputation. So Ink road PR thought that the enterprise in the event marketing process, for the incident should have a sharp sense of touch and immediate reflection, through an effective and reasonable collocation can be no trace of the use of the event to produce social impact.

Article from the Ink Road PR (http://www.modaopr.com) reprint, please keep the address. More Network Marketing Communication please contact qq:407535532