6 suggestions to help the Electronic business website to spend the off-season after the sale

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It's written in front of you.

Holiday shopping spree After the off-season is easy to be overlooked by the business period. But in fact, using the rest of the business can do a lot of things to improve themselves. In the article, the off-season promotion is a good idea; it is also an issue that businessmen should consider when making sales data mining and improving conversion rate. The article introduces the small method is very enlightening, whether it is a large business-to-business web site, or Taobao shop is worth learning.

#1 warm and thoughtful handling of returns

Many shoppers who were swept away during the holiday season also became more sober when the holiday ended. The return application is a hangover from the shopping frenzy, and the peak of returns is usually within 2 weeks of the end of the holiday. As a responsible, reputable shop owner, you have to be cautious about dealing with this problem. Streamline the return process, speed up processing, and make sure the attitude is cordial so that customers who are already suffering from their own wrong buying decisions feel reassured.

#2 off-season also promotions

Every store has a promotion during the holidays, and if you want to be different, it's better to have a promotional campaign in the off-season after the holidays. Whether you sell toys, sell furniture, sell electrical appliances or sell luxury jewelry, "after the holiday" off-season promotions are worth trying!

#3 Data Mining for products

Many of the data that are useful for boosting store sales are actually hidden in your sales system. In this slightly less leisurely period, you might as well spend more time planning for the next quarter and year. A careful assessment of the following sales figures will give you a better understanding of your own online shop:

Find the kind of goods, products and brands

Evaluate them by quarter and month

See which of the various promotions used during the holiday has the best effect

Analyze the quarterly impact of sales

Take some time to look after some of the less-than-selling products.

Make a list of the products you're going to sell.

Collect customer feedback on product and service evaluation

Think about the strategy of bundling sales and joint promotions

All this data is actually in your system, take advantage of them. Find the right data mining tool to make sure you can collect the correct information.

#4 make the exclusive strategy five part

The off-season gives you more time to look at the different aspects of your shop and let you plan for the new Year.

1 to understand the consumer behavior of your consumers in shopping, to see if their shopping process is smooth and concise (that is, the path is smooth). Put together a few different promotions to see their effects.

2 Review your investment in holiday promotions and calculate how much your investment returns.

3 to evaluate the conversion rate between pages of the site, check whether some too complex process, or whether there are confusing pages for customers (such as the purchase button is not easy to find) and reduce your page conversion rate. See which resources can cause a higher conversion rate. (Small suggestion: Make sure you define the conversion rate is reasonable, such as from the click of the promotional ads into the purchase page and finally complete the purchase conversion rate.) )

4 find those pages that cause customers to churn and optimize them to improve the conversion rate, improve your site and improve the user experience.

5 Find those customers who have a higher natural wastage rate (note: The number of people who leave the site at a specific time) and try to keep them. It's important to sell off the off-season after the holidays because you may attract more new customers in the holiday season, but if you don't want to have a targeted approach to keeping them, most of them may not be a repeat customer anymore.

#5 to the website dress up

After the holiday, give the website a new look to attract your customers, it can also make you a conversation between customers. You can take advantage of the off-season after a long vacation to design a new company email format or a new website interface-Anyway, the business is not busy now.

Use our recommendations in the above analysis to make some new designs for your site. Off-season is also a good time to do market research, you can also test different types of email layout options and content settings.

#6 make good use of social media

Spend some time online "with" your customers. Evaluate which tools will allow you to interact better with your customers. Build your own corporate microblog and send more stores. Start your own brand page in a different, social network that is right for you, so that people who might be interested in your store can find you quickly.

Written in the last words

Although E-commerce in the rapid development, but the competition is increasingly fierce. No matter what type of business, as long as you want to achieve higher sales in 2012 and attract more customers, you have to sit down and think about the corporate strategy: How to stand out among the many competitors is the core of the problem.

Tell us what you've done to deal with the off-season. (Your point of view Socialbeta to forward!)

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This article comes from Socialbeta content contributor Li Yuting

This article link: http://www.socialbeta.cn/articles/no-rest-for-the-e-tailer-2012.html

Original link: http://www.ecommercetimes.com/story/No-Rest-for-the-E-tailer-74296.html