6 tips for getting new customers from social media

Compile @ Yang Yuanlong metalony

Guide: As we all know, social media is a good way to improve brand awareness and develop new customers, but how to convert random social media fans into genuine customers? This article provides us with 6 suggestions and related cases, I believe it will bring you some inspiration, if you have this advice, please let us know.

Specific strategies vary by brand, and different brands need to face problems in customer acquisition. "If you're our client, it means you've been buying a whole year of service, unlike Starbucks, as long as you have a day to buy a cup of coffee, you are a client," says Equinox's social media director. "Whether you're a clothing store or a restaurant or a subscription service, you have to develop the right social media strategy based on the characteristics of your business." However, there are still some pervasive ways to help you get new customers.

"I firmly believe that the production and sharing of valuable content contributes to the maintenance and expansion of the business," said Danni Snyder, co-founder and creative director of the jewellery brand Dannijo.

But what is required? Mashable on how to get new customers and retain old customers to interview some brand of successful social media marketing,

Twitter generates 340 million of tweets a day, some of which may be related to your brand, even if you don't realize it. McKee Floyd, director of Sweetgreen's brand development, said, "Don't assume that social media talk doesn't have anything to do with you or mention your brand in the topic." ”

The key is preemptive. In order to meet the company's upcoming Sweetlife Festival,floyd on the TweetDeck added detection sweetlife and Sweetlife Festival, so that when the relevant micro-blog, the software will be pushed to him, Even if it's not mentioned in a topic way. "When someone mentions on Weibo why they bought or didn't buy a ticket, we were able to monitor it, give him useful information, answer questions, and convince him to buy a ticket through our persuasion."

Geoff Alexander, a partner at Wow Bao in Chicago, also uses TweetDeck to monitor keywords such as "Wowbao" "Baomouth" "Hot Asian Buns", and they respond to every tweet that mentions these keywords. Wowbao is using social media marketing because they don't have enough advertising budgets, so they decide to use social media to boost brand awareness. "Baomouth account in social media to give users incentives, including the delivery of buns, packages, member recharge cards, etc."

Keyword monitoring strategy is not only applicable to the catering industry, Danno Snyder said she is concerned about Dannijo Weibo, but also monitor the keyword "jewelry." Listening to social media users about Dannijo and jewellery help the brand understand the user's topic and what they like and dislike, which helps them to get more customers when designing new products.

Another suggestion to get a new customer is to focus on your opponent, and if someone pays attention to the bakery next to you, or to the micro-blog @ or sign up at the store, then you should reply to the client and let him go to your store and get a lot of cake. These customers will appreciate the soliciting and understand the mindset you want to serve them. So, monitoring some key words related to your product service can help you locate potential customers and then pull them aboard with a personalized service instead of a promotion.

(Translator Note: Wow Bao is selling dumplings!) Public opinion monitoring Sina Weibo also has, search a key word after click "Live" can. ）

Who would have thought that Dannijo would return in such a graceful manner? @danielleasnyder @jodielynns #EVERYBODY #eyespy #MRDANNIJO @manrepeller #putaneyeonit

On Facebook, the picture is twice times more than dozens of words, so if you want to get more attention, choose a good picture.

Snyder says Instargam is her favorite tool for interacting with fans. "You can make a subtle marketing without disturbing your customers, because each picture can contain a lot of content." In a picture, you can show new products, so you can drain them to the shop; show how to carry out jewellery design; When some fashion users wear dannjo, mention them, such as Questlove and manrepeller; Inspire comments, get user feedback Give fans a visual impact to get to know the creative process. ”

But the picture is not just product-centric, but Dannijo also sends some food and musicians that embody Dannijo tastes, both of which have been enjoyed by 9,745 fans and participated in the commentary. Similarly, Rent the runway released a different style of picture, its president and co-founder Jenny Fleiss said, "On Fecebook, we try to use more pictures, not just clothing marketing pictures, but also popular culture-related pictures." "For example, before The Great Gatsby, the blogger released the new trend of the gates ratio."

(Translator Note: @ Beautiful said micro Bo pictures do very good!) ）

People have a competitive heart, nothing can be more than competition to attract people's attention, the competition is to increase the fans to improve the rate of evaluation of a good way. But note that this kind of competition must fit the theme, or it will attract some meaningless fans.

ModCloth a monthly photo contest with hundreds of photo entries and thousands of votes. "Our latest ' cheap treasures ' competition allows users to share their favorite collections, and others can vote on the entries," he said. Natasha Khan, ModCloth's social media director, explained, "This activity has added thousands of fans, which is unthinkable in peacetime." ”

Khan said the competition has been the most influential customer activity held by ModCloth. But if you want to hold a race, Khan offers some ideas. First, allow your users to share content in social media so that activities can spread through the virus. Second, it is related to your brand. Third, let the game form correspond to the platform used, such as "The photo contest on Facebook, the best topic-based word game on Twitter, and the Polyvore on the dress style." ”

"On Facebook, the quality of the fans is more important than the number of fans. If your company's products are clothes and your prize is an ipad, you may get fans who are not your core customer base. Make sure your prizes are valued by your customers, such as a gift card, or your brand's bag. ”

(Translator note: So, don't always send Love crazy iphone, do the media, send a year newspaper; do the diet, send a member stored value card and so on, in short, send things to be related to their core business is good! ）

There are social media platforms that need to be managed to ensure that each platform has a different way of doing things and marketing content, and that the same content is carefully published. If the customer sees the same content on Facebook, Twitter, Tumblr, Instargram, Pinterest, he just needs to focus on one of those platforms, and the fact that multiple platforms are publishing the same content is at risk of excessive marketing. Getting marketing information is the most annoying thing, and it's easy for fans to get their attention off, and they'll do it. Interestingly, the most of WOW Bao's microblog has nothing to do with buns, @BaoMouth at some awards ceremony when the microblogging, and on some topics continue to update, with TA's personal charm to win the attention of customers.

Of course, the reason you choose a variety of social media platforms, is to want more product marketing. So when you push your product, there are rules that you should always keep in mind.

"To provide the value of being concerned. If you can see similar content and services elsewhere, there's no need to look at me on Facebook. "So businesses need to offer special services and original content for Facebook fans." "The same goes for other social media platforms.

For Equinox, Facebook is dedicated to publishing activities and initiatives, such as cycle for survival, Twitter mainly for communication, answers to questions about membership, fitness programs and healthy eating; Foursquare is completely open, Mainly for users to find their spa and store information. "Every March Monday, I release a new all our store check-in specials." "D ' Aromando said," You do not need to be our member, as long as the check-in, you can get special offers! "In this way, many potential customers become Equinox members."

The company's Qblog is another social media project where you can find good videos and original life messages that provide valuable information to potential customers. "Qblog is to promote our brand, improve the reputation of our brand's target audience." It gives members and non-members the topic and materials to come to the experts and share them with others. "We no longer use the form of marketing, but offer another valuable thing: High-quality, branded, original content for social media," says D ' Aromando. ”

Nobody wants to be like the audience of the Toastmasters, they want to be special. You should be aware of your clients, talk to them in the form of conversations with them in order to build touch points, to form good customer relationships and improve user loyalty.

"I like to make social media marketing very personal, and if someone uses Twitter to ask questions, I promise to respond very quickly!" Grandlife Hotels, director of social media, Steven Rojas, said, "I usually search Google for as much information as possible about this customer before I answer the question." I want to personalize the brand and make them feel like someone who really cares about their customers is talking to them, not a machine. The only thing that makes me uncomfortable is that the machine is non-stop, so I also need to be on call when the user needs it. ”

Live Chat is also an effective way to communicate with fans. "Real-time chat is about talking to people in the community, so we often invite our style designers to answer the customer's questions about style on Facebook." "These dialogues tend to get the most ' top ' and comment," Fleiss said. ”

When you are browsing for topics that need to be answered, do not ignore the negative information. Finding customers ' complaints is a good chance to turn unhappy customers into hardcore fans.

"If a user spends time telling us bad experiences or problems, we'll be happy because we can solve the problem after that," he said. "Kings Dew brand manager Jenny Danzi said," in response to every complaint, these clients can become die-hard. Even if you don't solve the problem immediately, the user will be slow to respond to it. "Don't forget the small act, there will be a big difference." "Sometimes the simple response is simply to tell the client where he can find our products." ”

Wow Bao is doing this a bit more, and they're looking for a way to build relationships with customers, "we reply on all the tweets that refer to our clients ' birthdays and pop culture," Alexander said, "When a client publishes After 12 days of my birthday, we even made a schedule for our clients ' birthdays to comment on time. "A humane strategy will make social media marketing go further."

In the social media age, it's better to be a friend than a customer as God. ）

If there is anything that makes users happy, there is no doubt that their favorite brand recognition, or salute. Do you have any way to give credit to loyal users? If so, do it!

Because the ladies always liked to talk about what they were wearing and often wore costumes from RTR to attend social occasions such as wedding cocktails, Rent the runway encouraged the discussion of wear issues to be moved online. "On our blogs and Facebook pages, we have a ' dress style Grand Prix ' every week, and we have a RTR moments module on our website where women can share photos of the RTR products they wear," Fleiss said. ”

For Kings Dew, whose client base is mainly young social media active users, the "Diet Kings Dew Supernova Spotter" campaign is a continuation of the "Surf Democracy (dewmocracy)" campaign, while also giving fans a high enthusiasm. Danzi said, "drinkers upload photos of their diet supernova, and in every Friday we open our ballots to the public." The final 15 winners will get a surf suit, and each fan can easily share the surf mood with a friend. ”

For Equinox, their fans are mainly made up of members, because they are actually involved, so the focus is not here, but to make them feel as members of the different. "We made Facebook apps so that fans can easily invite friends to join, and if the invitations are successful, they'll get an extra bonus." "We also have a project on Twitter to provide small special fitness classes for our loyal fans and their friends," says D ' Aromando. In this way we have the opportunity to thank customers who often say good things about us, and they provide a conversation between friends, both online and offline. ”

Sometimes it's a good idea to forward tweets about the business of your fans. ）

As a business, how do you get new customers through social media? As a customer, how can you be willing to be a customer? Welcome message.

This article link: http://www.socialbeta.cn/articles/6-ways-to-acquire-new-customers-via-social-media.html
Compiling: Socialbeta content contributor @ Yang Yuanlong Metalony
Via:6 Ways to acquire New Customers via Social Media