8,000 enterprises in Hubei Weibo marketing does not give the force

http://www.aliyun.com/zixun/aggregation/2577.html "> Chu Tian City newspaper reporter Wang Liu Li Xiaochen Chianguo correspondent Souni

Yesterday, the first SME micro-Bo growth Case selection ceremony held in Wuhan, unfortunately, 18 winners from Hubei, and even less.

Sina Marketing Department, local station Business Department general manager Ge Jingdong said that more than 8,000 enterprises in Hubei opened the Enterprise Micro-blog, in the middle of the country, participation is not active, it can be said that has not "topsy", the cultivation of the local market has great potential.

The seven industries are best suited to Weibo marketing

In the country, there are many enterprises have tasted the sweetness of microblogging marketing.

Special high-end custom-made "Black swan cake", a cake at thousands of yuan, has sold 1.99 million Yuan wedding cake, has a lot of star fans, Weibo brings a large number of fans and orders.

Beijing built outside the CBD "Huang Taigi Traditional Cuisine" is a more than 10 square meters of pancake shop, more than 10 yuan a pancake, a year to sell 5 million yuan, but also attracted the wind to enter, valued at 40 million yuan, relying on the design of the boss Hering played a microblog. More than 85% of the 20,000 fans are loyal customers, and even customers go out to buy pancakes all the way to live micro-bo.

The award-winning enterprises distributed in the electric business, catering, tourism hotels, business services, it enterprises, food and beverage and consumer electronics, such as the seven major industries. China Sea Interactive CEO Ai Song said these industries are better suited to attract consumers on the micro-boping platform.

Learn the best 20 microblogging in the industry

A group of Wuhan enterprises such as industrial and trade appliances, Wuhan Happy Valley, etc. also began to play Weibo.

June, chairman of Bai Goods, said the company's main consumer groups are the generation, the group, they are very active in micro-blog, to close to young people, it is necessary to "woo" them on the micro-boping stage. Hkust has a "uncle", through the micro-blog to do the process of filling cakes, 3 days to attract 3,000 fans, many people come to queue to buy cakes.

Ge Jingdong said that the company Weibo is not active because companies have not benefited from microblogs. He suggested that the point of the industry to do the best 20 micro-bo, from the activities of creativity to customer relationship management and so on, the natural know how to do.

The gold rush of Weibo also brings with it "selling water" and "selling shovels". Ai Song said that the company engaged in microblogging marketing services, two years to achieve tens of millions of revenue. Preliminary estimates, the national market size can reach billions of. Some international enterprise customers in the micro-blog every year to invest as much as 5 million yuan, the domestic brand of the annual investment also has millions.

Ai Song said, Hubei consumption is active, the company will enter the Wuhan market in the near future, want to share the market cake that provides micro-blogging operation service for Wuhan Small and medium-sized enterprises.