99% of personal blogs are not suitable for advertising

Http://www.aliyun.com/zixun/aggregation/9128.html "> blog advertising refers to the ads attached to personal blog to achieve the effect of communication. For the blogger, in their own blog space to attach advertising information, in the display of their own time to obtain advertising revenue. It is also a good choice for advertisers to attract relevant user attention to their personal blogs. This is the choice of a winning win. In fact, 99% of individual blogs are not suitable for advertising.

There are two main types of ads on personal blogs: brand advertising and Google Adsense

First look at the brand advertising, brand advertising in the dissemination of the most important point is the matching degree, the platform to carry this advertising needs and the brand or product has a relatively good equivalence, not only need to have a relatively large impact and to ensure that there is no damage to the platform on the brand image of any content, It is best that this blog itself and advertising products have a certain degree of friendship and relevance. Personal blog To fully achieve these requirements is very difficult, the real value is in the network users have some influential professional blog, such as photography blog, video enthusiasts blog, etc., these blogs can carry related electronic products spread. Most of the other blogs or traffic is too small, or in order to pursue the content of the number of clicks without screening, but not advertising value.

Second for Google AdSense, the vast majority of personal blog does not have value, in fact, Google AdSense did not target Chinese personal blog promotion program, he is mainly facing the website, which is related to Google AdSense advertising features, Google Adsense like is the traffic high major stations, with fresh IP. According to statistics, the click Rate (CRT) generally have less than 2% of clicks will flow to Google AdSense. For Google AdSense is important is to let customers as soon as possible advertising fee is spent. This requires a lot of clicks. At the same time, Google AdSense also have a customer account, put the ads were clicked 10 million times, then it is best to 10 million different IP, to prove that Google AdSense advertising effect is how prominent. and personal blog is a personal station, every day is a regular customers, which does not meet the needs of Google AdSense. The cost of advertising is slow, and IP is repeated, it does not have too high value. Some people may immediately refute, citing foreign famous it blog Google AdSense Monthly income million dollars of news. This is the second question: Chinese is not popular. In essence, Google belongs to the world's netizens, but it belongs to the English-speaking world. There are a lot more Chinese bloggers in it blogs than aw, but they either write in English or under an English blog receptacle. Although the use of Chinese users in the world, but for the English-speaking world, this number does not make much sense, because it is Chinese. If you are unlucky to be a blogger, and unfortunately you are writing in Chinese, then you are really Google AdSense outcast.

So is not the personal blog has no advertising value, is not the blog custodian (BSP) can not get advertising costs? Because the professional blog site users are grassroots. No, the blogger can form a valuable communication platform through the integration of tens of thousands of individual blogs to achieve the docking with the brand advertising. And through the design of activities, so that many personal blog communication value has been promoted. As a personal blog users expect to be able to gain from the ads, it is necessary to participate in the blog hosting (BSP) activities initiated by the participation of activities, into the entire communication can truly realize the spread of value, can really get the advertising revenue.