A brief analysis of the three major points to be noticed in mail marketing

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Bring up email marketing, I believe most people think its value is small, because people don't believe your content, that also talk about what marketing, in fact, this is the biggest challenge of email marketing. Impress the reader with words, even let readers buy their own products, this is only when we have mastered the skills of writing to do. Of course, the following three points are essential if you want to maximize the benefits of your email marketing.

First, the use of excellent mass software

Excellent mass system will bring benefits to your website promotion. The first benefit is to save you time and improve your productivity. You know, if you spend a lot of time in sending emails, you can't do both. E-mail is only to attract consumer attention to the assistive software, the real increase in attention or to create quality products and use more other effective promotion methods. The second advantage is that it comes with many ancillary functions, such as automatic IP conversion, statistical delivery rate, and so on. But note that, when the mail is best to use a number of different accounts of the software to carry out mass, so even if some accounts are blocked by the system will not lose a lot of customers.

Ii. Finding target Consumers

There are two ways to get the target consumers, first, the consumer actively contact you, and their own contact to inform you, this is relatively simple, you intend to buy I would certainly like to sell. The second, is the business to find their own, how to find, of course, their own purchase or search to a large number of accounts, in fact, this account is not difficult to find, the Internet has some, but the quality of the search is not high. Because you can't tell who your target consumer is. Therefore, only direct access to the target consumer's accurate e-mail address is the most ideal state, if this operation can not be achieved, it can only send hope and mail mass system.

Third, pay attention to the content of the editor

The content of the message can be edited from the mail title, message body and so on. The title does not taste to the user, it is likely to be dragged directly into the garbage bin by users, then do not expect to see the content of the mail. Good title can not use promotional, free gifts and other sensitive words with advertising characteristics. And the message body can not be a blunt introduction or a simple link, blunt introduction can not arouse the user's reading interest, and simple links also let users feel that this is advertising. You have to point out in the text that the benefits of information to consumers, often in order to popularize knowledge or the purchase of a product to buy tips to edit the content of the message is easier to accept.

In fact, we should also pay attention to setting a unsubscribe function key, because we do not know whether the mail was accepted by the user, and set the function key webmaster will be able to understand the user's attitude to the mail.