A half month site ranking rapid upgrade of the whole station diagnosis is very important

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Recently, a wedding photography website optimization promotion, from taking over the site to now but half a month, the main keyword rankings from No to enter the first 10 pages and then into the home page, the effect is not what I intend to. At present, the overall keyword ranking in three pages, several have entered the home page, but also stable.

Below to give you a brief analysis of the site ranking upgrade before the diagnosis and adjustment work.

Basic information about the website

Site has been built less than a year, PR is 0, the snapshot is basically stagnant in September, but also included less than 50, back chain 20. The website opens the speed also to be possible, has already filed (the enterprise website necessary). There are few updates in the station, basically in the unattended state. Core keywords are not ranked, the overall situation is poor.

The current situation, though general, is gradually improving.

Page Meta Information diagnostics

The original meta information of the site is very irregular, there are serious keyword accumulation, completely inconsistent with the search engine requirements, there is no user experience. “”。 This is not only the keyword accumulation, the site name also repeated two times. After the adjustment of the format of "", concise and clear, take care of the core keywords, the final wording of "wedding photo studio which good-xian beauty wedding Photography" also has the role of advertising language.

In addition to the title, the whole station uses the same descriptive information and keyword information, which is a big problem, this information would rather not be the same. Also, in the title, the front is a reference to the title of the first page of information, the following is the specific content of the information, the order is a problem, will let search engines do not know exactly what the page wants to explain.

URL Diagnostics

Do site to promote static URL, or pseudo static, conducive to the search shadow. However, I think that for this site (small and Medium Enterprises website), this problem has little impact. Of course, if you can change the words of the best, we still try to follow the Baidu search engine guide changes.

There is also a point, the preferred domain is also very important, that is, the same home page is best to specify a webpage, so as to avoid the search engine will think that there are many different content of the page is the same. This site does not make the preferred domain designation.

Page Display Diagnostics

Site code is not good enough to write, browser compatibility is poor, some computers show normal, and some of the dislocation, which is seriously affecting the user browsing. The user's habit of using the browser is different, try to take into account the different types of browser to open the normal. Of course, sometimes do not rule out the problem of setting up the computer itself.

In addition to the browser problem, the content page display is not good, the title of the content is not tagged, title, article provenance description, the text does not have a reasonable layout, affecting the user browsing.

Picture Alt Label Diagnostics

Wedding photography type of site content is mainly pictures, alt tags are required to fill out, which is equivalent to the search engine description of the content of the picture. These in Baidu search engine this year are clearly stated, must give important pictures to add alt information.

Site Structure Diagnostics

For small and medium enterprise website structure, itself no big problem, as long as the logic is normal, basically adjust not much. There are several points on this site, the site's information section in the homepage and the pages of the page are not shown, not conducive to users to understand the first time the new trend of the site. The inside page does not have breadcrumbs navigation, is very unfavorable to the user browsing. When the user wants to return to the previous page without a link button, either click Back from the browser or turn it off. In the content page there is no previous, the next link, these are the basic content, even the web site manufacturers did not do, the key is also no recommendations. SEO must consider the user experience, user-friendly browsing, improve site viscosity.

dead Link and 404 page diagnostics

Site as far as possible do not appear dead link page, this need to detect. If there is a dead link page to be corrected in time, but also to do 404 pages, in time to jump back to the page, give users a good feeling.

Site Links Plate Diagnostics

Do SEO know, links only appear in the home page. If you make the whole station link, in exchange for friendship links, if the other side is not the whole station link, it would be a disadvantage. Not only that, the site's links can only show 7, as long as there are new, the previous link on the home page does not show. (I really do not know how to do the site is how to do)

This article describes the diagnosis, not only from the perspective of SEO more from the perspective of user experience, so that the site more conducive to use. After the adjustment, it is also through data statistics and thermal monitoring to observe which areas are not perfect, and then make minor corrections.

In short, as long as the diagnosis of the problem, reasonable adjustment, the site content around the core keywords, ranking will have a good performance. This is not the final result, our goal is to increase the amount of network orders, enhance the network marketing power, publicity website brand. Therefore, more consideration of conversion rate, so that the overall improvement of the site.

This article by Xian Beauty Wedding Photography http://www.xaqjr.com/original offer, reprint please respect original information. Discuss qq:1551421533