About corporate social networking operations.

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The speed at which social networks are rising at home is obvious to all. As a web name, if you don't have a social network account, you're out of it. And as a company is now asking how to increase the number of fans, and the forwarding rate of information is fewer and less, that people's understanding of social networking has begun to gradually become rational and mature. However, for the social network operation or there is a certain misunderstanding, the following author on a personal perspective summed up three aspects.

Do you still think social networks are omnipotent?

Because of the rise of domestic social networks. More and more people began to put forward how to bring customers through social networks, how to bring traffic to the shop, bring customers to the business, and so on, as if the social network as a panacea for online promotion? Just create a social network, recruit a small staff to maintain social networks, add a bunch of zombie powder, you can do the online marketing. Seeing social networking as a "marketing tool" is itself a big misconception about social networking.

What is a social network? Social networking is just a social Information network based on trust, which delivers your business products and Word-of-mouth, and is a platform for spreading and amplifying your business's online reputation. Of course, operating a good social network has several prerequisites, one is the image of enterprises and products are better, so as to really have word-of-mouth can be transmitted. If you want to use social network to deceive consumers, the author advised you to die this heart, because the fool for a while, but also cheat a lifetime, your social network sooner or later will capsize. Second, on the social networking platform, there are certain users talking about your products and brands, that is, your products and brands have a certain topic density on social networks.

After satisfying the two prerequisites mentioned above, you can find fans who focus on you, connect with them, encourage them to speak up, and build a corporate fan group. Of course, all of this we need to use feelings as an interactive link, because without trust relationships, social network marketing can not be sustained. In layman's words, social network promotion is not a "one-night Stand", but a "look-and-hold".

Second, the superior does not understand the social network how to do?

Many online marketers often complain about how much growth, the number of customers, and how many people deal as a social network promoter's performance review by their superiors, making them very headache-related.

The simple performance appraisal from these aspects can explain this one superior or according to the traditional media thinking. To treat social networks. This kind of superior thinks hires a person, has opened a salary, has built a social network, must be like to make a traditional advertisement, need to examine the effect.

There is a certain misunderstanding, the enterprise social network directly linked to marketing, the middle or there is a big problem. Corporate social networks, which influence target consumers through word of mouth, have a long process of influencing target consumers to eventually convert them to their consumers. For example, your fans see a piece of information about your product on your social network, and there's just an impression that after a few days, maybe it's because of that impression that you choose to buy your product, so how does this social network-driven transformation work? From this view, according to traditional thinking simple use volume to assess social network operators are not scientific, completely through some scientific data to assess, such as PV, interactive volume and other data, if your superiors, to the social network has a correct understanding.

How do small and medium enterprises "become famous overnight" on social networks?

A lot of people doing social networking are reacting, now on social networks are focused on star and star Enterprises, as a general small and medium-sized enterprises, social networking platform may be "empty", not many people pay attention to, and not much attention. So how do small and medium enterprises "become famous overnight" on social networks?

The emergence of social networks is a boon and opportunity for some SMEs. Because in such a competitive era, the cost of advertising is very high, small and medium-sized not generally have no additional expenditure for traditional media advertising. And for social networks, everyone can speak, almost 0 of the cost, and can get more people to know through social networks. and social network attention is actually the performance of your corporate influence. A star casually send a "hello", may be able to gather thousands of fans, a star enterprise is also so. So, as a small business, you don't want to be a "overnight celebrity" on social networks, it is a down-to-earth operation, sincere interaction with your users on the social network, and then gradually set up a social network of enterprises, one day your business and product Word-of-mouth, will be through your fan group to spread the endless. This article by the Weight loss drug list http://www.tooou.com/original, reprint please retain the source.