About the art of product marketing

Among us, who hasn't done a search on the internet and done a good deal? From the early days of consumer online change, we have ebay and http://www.aliyun.com/zixun/aggregation/16465.html ">craigslist, who provide us with a lot of products, And it gives us a lot of opportunities. To go shopping compare search engines and websites, you may have to pay for all products purchased on the site.

In each of us, there are bargaining genes, after years of marketing changes, these 1.1 points have not changed. In fact, we may be on the verge of another online marketing change.

@Earlybird Twitter is slowly moving towards a profitable business model. We don't know how the profit has become a transformative, divisive concept. All of a sudden, Twitter announces the launch of Earlybird, which can offer special deals and track followers. This model comes from selected advertisers and applies only to Twitter community users.

Amazon buys Woot. If you have not visited Woot, you should visit. Woot every day by selling a product, and the discount rate is very surprising. Every day a discount is different, you only have one day to buy. Like ebay, the site is full of expectations and drama, making consumers look back. Like ebay, it revolves around a product development community that has a strong personal appeal. For Amazon, it's an investment in shopping.

--groupon is a website and a service that allows groups to buy. Like Woot, it sells a product every day, and the discounts are very strong. Groupon is a localized service, such as a massage or a meal. According to Compete.com, the Groupon site had about 13,000 users last May. In May this year, the number of users exceeded 4.5 million. Obviously, this is a trend, and the growth momentum is not decreasing.

In the discount market, these three are just an example. We are also discussing the application of new mobile technologies that allow buyers to scan store prices for better price reduction. Google has an Android app called Goggles, which is a great service.

Over the years, marketers have been for discounts and coupons or love or hate. The popularity of discounts will reduce profits, which is certainly a bad thing. But how do you deliver the product you get? The opportunity to offer the most favorable products from a large number of sales benefits, at least on the same day. Brands have been puzzled by this cyclical pattern. I know, whether it's a clothing manufacturer or a cleaning product, they're complaining that they're being forced to offer coupon services. If they do not, they can only give up sales in the competition. If they do, they will feel they pay for the users who buy the product. Brands need to rethink coupons and discounts. Offering discounted services through online channels means that brands should be able to incorporate discounts directly into marketing.

For example, brands can integrate discounted services into different communities through social media. Coupons can be distributed to existing brand users. As with the rest of the internet, coupons and discounts are different. All interactive marketing is actually a marketing relationship, and if you use this approach, you may be able to move forward by lowering prices.

(Original: July 9, 2010, compiled: Song XI)