Accurate lock mainstream audience: Nine Yang excellent talk about the new mode of creating socialized marketing

Silicon Valley Network News when mankind has not been able to stop the Internet, online shopping has become an important part of people's lives today, as the leader of the small household electrical appliances industry in this year's latest blockbuster products nine Yang American porridge pot of the release and promotion, ruthless play a "social marketing" fashion, Holding hands domestic mother and child industry indisputable hegemony----to talk about the baby community platform, will be the nine Yang Mei Porridge pot of the global starting platform.


　　


as a pioneer of industry products, in order to quickly open the market, nine Yang will be the United States porridge cooker product positioning as "into the family has a baby's middle and high income family", so that the precise targeting of housewives this mainstream audience groups. Nine Yang and excellent talk about the baby to expand the depth of cooperation, the most active mother and child community platform, selected for the United States porridge pot of the first platform and the source of Word-of-mouth, at the same time, with the help of micro-BO micro-letter platform, such as strong communication, for this product publicity to build a This also leads to a brand-new "accurate socialization marketing" promotion mode.


　　


in micro-bo control, micro-control today, the awakening of the brand's eyes on micro-blog, micro-letter, and quickly unearthed another information center (vertical community) of the value of public opinion. The nine-Yang again lead the trend, the baby mother and child community through the use of and break through the traditional marketing methods, the first to introduce a unique "expert escort" system, using the community's strong viscosity and user high degree of activity and other characteristics, to create interactive marketing closed loop, to the mass of precision user groups to answer the appeal and functional guidance. Through a large number of user-created graphics and text, video and other novel and vivid multimedia content, so that potential consumers in the interactive more understanding of product highlights, better from the professional, practical perspective recommended, guide, and efficiently converted into consumer buying behavior.


　　


micro Bo and vertical SNS advantages and disadvantages of comparison:


index micro-blog Vertical Community


deep Communication Weak strong


communication ability directly and indirectly


copy Integrity degree weak strong


Interactive Ability Powerful


　　


In recent times, the nine-yang socialization of marketing patterns, the world's first noodle machine, with the help of product features, alternative commodities scarce, strong market demand and so on, in the micro-Bo platform through a series of activities reached more than 4,000 transactions, creating a social marketing milestone. The start of the American porridge pot, nine yang but the change of operation mode, relying on excellent baby community high polymerization, high depth of the copy content, high interactive results rendering, high degree of trust of the "expert escort" system, build Word-of-mouth effect, and then with micro-bo and micro-letter of the high intensity of communication capabilities, overall amplification effect. Created another set of more effective social marketing new play-"depth content + Light Channel transmission + direct conversion purchase" mode.


　　


SNS community, excellent talk about the baby through the accumulation of years of mother buying hands, community reach people, experts and other service role groups, relying on knowledge, emotion, professional and other user structure system, to the community to the United States to the depth of porridge pot recommended as word-of-mouth source, with the help of MOM buying professional shopping knowledge output, The authoritative parenting Expert's function annotation and so on seamless combination "360 degree trust combination", the detonation consumer to the product function point and the effect attention degree, the creation first day publishes browses hundreds of thousands of, directly replies the quantity too million hot foreshadowing. Follow-up rely on the baby in the mother and child channels of accumulation of resources, quickly reached the purpose of Word-of-mouth transmission, according to incomplete statistics, the activity of the entire network exposure of more than 5 million, Word-of-mouth article was read 800,000 times, received more than million potential appeals, and ultimately achieve efficient, direct sales transformation. And the long tail effect is highlighted, and the topic and sales continue to stretch after the event ends.


　　


High quality of communication in addition to the community's own attributes (strong stickiness and high interactivity), but also with excellent talk about the unique product structure, relying on social media platform positioning, focus on the development trend of the electrical quotient ahead of the layout. It is understood that a lot of users after the attention that is to talk about the social power of the function of the next single deal. The new model of social electric quotient, with the organic combination of community and electric quotient, provides consumers with higher trust and lower cost shopping experience.


　　


according to industry observers and experts predicted that the nine Yang Mei Porridge pot and excellent talk about baby community pioneering cooperation, excavation and open up a new channel of electric business promotion! will also trigger a new round of brand promotion and the promotion of electric dealers in the precision vertical Community competition and scraping!