Active Marketing Review a year of SEM learning experience Summary

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Unconsciously to the horse of the New year, looking back this year, feeling a lot of harvest. At the beginning of last year, after reading an article about SEM expanding network marketing, very want to understand what is SEM, so came to the present company, like a sponge to learn and practice, after about a year of time, after a variety of unexpected events, the feeling of SEM this thing finally have a little experience, Today, these SEM learning experience to consolidate, one way to straighten out their own ideas, and other friends to share, of course, if there are Ninghomui mistakenly appear, you can get the guidance of experts.

SEM is a kind of active marketing method with good effect

Because I have a few years of focus on DM marketing research, from the ordinary send leaflets to DM delivery or even DM magazine have hands-on experience, so for this active marketing means more like, because it can let the business and target consumers to a close contact. Although we know very well that DM marketing has a large part of the cost will be wasted, but as long as our target consumers are willing to keep these DM, to form a business and consumers to maintain the possibility of contact, then we can get more accurate customers, and these customers can bring a good profit for the business, As long as businesses spend their minds defending the relationships of these customers, the 28 effect will emerge.

However, for SEM, because it is the consumer's own initiative to search, active understanding of products, active contact with the business such a subjective very strong behavior, as long as businesses and these actively seek their own consumers to communicate well, then promote the transaction is a very common thing. After the deal is done, the sales people are often clear, after sale is actually the beginning of real sales.

Successful businesses tend to have their own very good customer relationship maintenance means, but how to let more customers understand the business, willing to cooperate with the business? At this time, SEM as a business to attract accurate online customers of the active marketing tools, the application of appropriate results will be very good.

Second, bidding and search engine optimization is not contradictory, mutually reinforcing each other

During the study of SEM, the author often go to some blog or forum to see the articles of the Masters, the blessing of these friends willing to share knowledge, so that the author benefited greatly, even have the opportunity in the actual work process to apply these relevant knowledge. When I browse the forum, often can see a kind of argument, that is now doing search engine optimization work has been very difficult, and the effect is not as obvious as the auction, so many people think they should be fully turned to do bidding work, and no longer pay attention to search engine optimization work.

However, in the process of personal practice, the author it is found that although the bidding can do for the SEM work has a rapid and obvious effect, but the cost is very high, and in the processing of competitive bidding if we can continue to accumulate customer search when the accurate keywords left behind, it is tantamount to accumulating a treasure for us-for businesses , the customer's actual needs are deposited in these precise keywords.

The establishment of SEO Thesaurus is a long-term process, for anyone who is interested in the work of SEM, the higher the quality of the thesaurus, the stronger the relative competitiveness. At this time bidding is a best SEO thesaurus site, because does not need the long wait, can let us in extremely short time quickly understand which keyword demand is big, from these hot key words we excavate the consumer's actual demand, then may have the target to carry on each kind of marketing strategy expansion.

When we have accumulated a certain number of SEO thesaurus, we can pick the most investment value (ROI) keyword to carry out search engine optimization.

Therefore, the bidding and search engine optimization is not contradictory, but is complementary relationship.

Third, SEO optimization work is to establish the Enterprise network brand process

The author thinks that the optimization work of SEO is the process of establishing the enterprise network brand, although the time spent is much longer than the bidding work, but as long as the successful optimization, it will be helpful.

1, optimize the definition of success

So what is the best way to be successful? A friend said to do the home page is a success, but also some people said to be successful first, but I think, as long as the keyword can be optimized to bring orders even if there is a small. After all, the ultimate goal of any job is to make money.

In the actual work of the author found that, in fact, and competitors in the search engine rankings as long as it is tightly linked, then there will be no significant gap in the order, even if we are in the second place, but orders than the first one more.

The author analysis, although the competitor is temporarily in the position of the first place, however, consumers will not only look at the first site and do not want to see the second, as long as the difference between the two rankings, consumers are willing to click to see, after all, we all know to buy things need "around". So in the case of a small difference in the rankings, if the experience of the site to do better, then the consumer trust will be increased, so willing to choose a second merchant to carry out the transaction.

Of course, the above is not absolute, because sometimes we are blinded by the index of the keyword, thus ignoring the exact keyword that is really useful.

2. Searching for the precise keyword of silence

SEO optimization has developed more than 10 years, so accumulated a lot of cheating, some people through a variety of means and the use of search engine loopholes, so that the keyword to make index, brush out rankings, so that they can get a relatively good in a short time "optimization results." However, most of the time if we just according to the keyword index to do optimization, hard to put some keyword rankings to do after it found that the number of IP through it is very few, whether there will be a feeling of sadness?

I have ever found such a funny situation, in the query Baidu weight of the site there is only a weight of 2, however, the actual flow of the day has thousands of IP, because a lot of traffic is from the silent precision keyword there. The same author has also found the query Baidu weight has reached 4, the estimated flow of IP up to 1500, in fact, the real number of IP is far from the case of this number.

How to solve such a predicament? How do you find those silent, accurate keywords? We can use the speed of bidding to mining data features, so that these keywords have no hiding, this is the fastest way. But what can be learned about these keywords for friends who have no competitive bidding? This requires the usual search engine work to do in place, such as the site needs to be updated regularly, so that the site content can reach a second level, then we can continue to write SEO articles to find those silent accurate keyword , with the way to expand the key words, so as to achieve "point, line, surface" type of development.

3, original, false original? Consumer demand first

Seo article writing, in the end is the original for good, or false original? This is the unanimous each have the reason. However, the author thinks, if the site itself is not very good, and has been used to collect and pseudo original mainly update way, then in order to obtain search engine spider Trust, so please try to original. When the spider has been accustomed to the site to be included, then the site can gradually over to the consumer demand for the first creative method.

So what is consumer demand first? Very simple, is the consumer want to see what type of information, the site provides what type of information, all consumer demand-oriented. Whether original or pseudo original, as long as you can attract precision consumers Click to read, then the site provides what kind of content.

After all, there is no absolute original things in the world, many innovations are based on the repetition of previous experience, the so-called original article, just a distinction between mechanical false original article of the rhetoric. As an article on the product, is not even the commodity parameters must be original? This is not possible, but we can use different expressions to describe the same commodity, only to let the spider successfully included in the article on it.

Of course, no matter at any time, those who are less than 30% of the original degree of high and has a readable SEO article is always the foundation of the steady development of the site.

4, no matter at any time, the article is included is the key

Only when the site updates the article can be successfully included in the search engine or even seconds, the foundation of our website can be gradually fastened. In the author's contact with the work of SEM 2013 years, Baidu algorithm appeared several updates, from the original Green Luo 1.0 to the present Green Luo 2.0 also has the Spark program, as well as the fight outside the chain what, all let many stationmaster complain, many people even to search engine's optimization work disheartened. In fact, the site as a multimedia platform, if you want it to be more people to accept and understand, then the construction of the site content is the key key.

Hair outside the chain is a way to drain and attract spiders to crawl, use the right words can bring a great effect on the site, but if the site itself is very few, or do not have the readability of words, then even if the short time to attract traffic, but there is no way to continue to maintain, which caused the flow of ups and downs, They are more likely to be punished by search engines.

But as long as the site content is properly built, you can continue to extend and expand those consumers want to know the information articles, then when these articles are successfully collected, it can safely maintain the source of traffic. Therefore, no matter at any time, the site is included in the article is the key to the key.

5, sedimentation page contribution downstream flow

Many people say that the longer the domain name time, the higher the weight, it is true that this is a search engine algorithm bias, many novice webmaster think should not give domain name time weight so much, but if we carry on transposition thinking, when they have such a long time domain name on hand, in the construction site is more cautious? After all, some things can be replaced at any time, but some things are difficult to change easily.

A valuable history page can precipitate a lot of things, if we can continuously update the content of the site, then these pages can be a useful precipitation page in the future. Using these pages, we can contribute to downstream traffic.

Just as the domain name has time weight, the Web page can also accumulate because of the accumulation of time has been browsing the number of times and Baidu's trust. When one day these pages finally row to their respective key words of the home page even compared to the forefront of the position, traffic will explode, then we can find ways to use these flows to get through the context of the site.

6, let the internal chain become an effective flow channel

Once asked why the author called Ilovegoktv, the author only the answer is only the use of the network name, and there is no special reason. In fact, there is one thing in human character, called "Curiosity". Curiosity can kill a cat, but it also allows us to have the desire to understand the world and discover the world.

In any article in the website, it is impossible to completely explain all the problems, and then we need to find the curiosity of the target consumers, and then use their feature to locate the article keyword so that an article can have links to other pages that can further explain the knowledge of this article. Through such an internal chain construction, can make the target consumer easier to understand what they want to know, but also can continuously transfer weight, so that the entry page can contribute to the downstream page traffic.

As long as the chain construction is good, not only can let search engine spiders crawl more smoothly, but also can enhance the site's user experience, so that the target consumers in the shortest possible time to quickly understand the company's products and image, through this plowing way can continue to obtain consumer trust.

7, for other than Baidu search engines to pay attention to

The author in the actual work process found that different search engines sometimes in the collection effect will be different. Although our most important search engine is still Baidu, with the development of other engines, some of the precision traffic is transferred to these search engines.

There is no doubt that, due to the search engine market share, we have to the most attention to Baidu, once the site has any trouble, whether it is to change the template version, or to change the server, change IP, or even modify TDK and so on, will give priority to take care of Baidu's mood, lest it a unhappy on the whole station to k off.

In fact, now the development of Baidu Webmaster Tools has become more and more mature, as long as we make good use of Baidu provided by the webmaster functions, then even change the domain name or the death chain is such a scary thing, can easily deal with. But many friends only take care of Baidu's mood without taking into account other search engines, such ideas should be updated in due course.

In order to solve the different search engines of their own collection, we in the actual work process should be these search engine webmaster tools are open, and then upload what file upload what files, how to submit sitemap map on how to submit. As long as we can treat different search engines equally, they will also repay us in good return in the near future.

8, all-round in the search engine to create the network brand of enterprises

As we do with so many SEO jobs, the ultimate goal is to facilitate the transaction, so long as we can do the above website optimization work, you can put those valuable keywords to the homepage or even the first place, and then can repeatedly let the target consumers understand their own enterprises to provide these products and services.

Only when understanding and understanding can we have a further relationship. The same is true of Enterprise's network brand, so long as we can let Enterprise's products and service continuously into the target consumer's eye, this only then has the opportunity to knock the target consumer's consumption desire.

Let us in the mentality of the preparation of long-term combat, after all, to create a comprehensive search engine on the Internet brand of their own enterprises will be a long thing.

Iv. Summary

SEM work can bring us the expansion of marketing thinking, so that we can learn from a broader way to understand how to network marketing. Although there will always be bumps in the actual work, it is only a matter of time before we can continue to plowing on this path with a firm conviction.

Therefore, when we practice specific work, it is necessary to synchronize the specific situation of these work records, so as to the end of the work obtained and lost are summed up again, after all, straighten out their own ideas is a very beneficial thing.

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