Advantages and excavation of long tail words

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Nowadays more and more people attach importance to and participate in SEO, SEM, at the same time, the Hot keyword optimization and bidding is increasingly fierce competition, Baidu on some popular keywords, moving tens of thousands of competitors, up to dozens of yuan a single bid Click, this is a fierce competition unimaginable red Sea. For example, weight loss related hot keywords: weight loss methods, L-carnitine and other keywords are all red purple, you want to do SEO optimization, millions of Baidu included, the first n page of the auction ads are your competitors, want to do it very difficult, you want to do SEM bidding, up to dozens of yuan a click, so you are discouraged.

The long tail of the keyword, so that you can easily jump out of the Red Sea. What is the advantage of the long tail word? I would like to give a simple example, for example, you see the domestic variety show Happy Camp, if you missed a program, you want to go online to see, you will search happy camp or will go to search Happy Camp 2012 xxx period? The answer is definitely to search for the xxx period, because you just want to see the missed period. This example reflects the accuracy of the long tail word, customer direct demand, conversion into our site, customers accurately enter our website, thus greatly improve the conversion rate of the website.

The key to do long tail words is to dig long tail keywords, manual words, we are very difficult to dig out, I based on a group of the god of the Ares Keyword Assistant (http://www.etuan.com/deal/260) to give us a demo operation, first of all we have to target the site keyword, Because the long tail word is based on our website keyword to expand, so we must locate our key words to explore.

After the long tail word is dug out, our next step is to choose the word that suits us. and analyze the difficulty and conversion rate of these words. Because the vocabulary is more. So we have to choose carefully. General long tail words are some of the questions of the user questions form, such as: XXX how? This kind of is the user needs, we can choose these words to do, these words are often less competitive, accurate accuracy. Of course, when we choose the right words, we must search the following to see what kind of site the word rankings are, bidding is not much, generally this kind of words are some blog or a site inside the page article sat up to the rankings, so, we will be the whole station to do this word is easy to sit up.

For the long tail word keyword optimization, some phrases more long tail keyword, we generally do not embed it directly in the content, but use split method to make the phrase as far as possible together. Reasonable to the long tail keyword layout in the content, the appropriate guide users to accept you decorate the long tail words, for example, the text before the beginning of a long tail must be appropriate to make effective explanations, so that the word appears more rationalized, many beginners in order to let the keyword appear in the content of the forced embedding keywords, this will cause very poor user experience.

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