An analysis of the advantage of mail marketing to help the webmaster promote more "sharp"

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e-Mail Marketing is the earliest and most successful way of marketing, with the development of the Internet, there are more and more e-mail marketing methods, resulting in a lot of mail directly into the garbage or advertising mail. But that doesn't mean that email marketing doesn't work, and if you have the skills, e-mail can still be a huge advantage. Today this article based on its own experience to do some summary, from four aspects and everyone to talk about e-mail marketing.

First, you can get a continuous marketing opportunities: This is different from other promotional methods, if you have a customer email, then the equivalent of being able to keep in touch with the customer, once you have a new product, you can use the e-mail to advertise. If you have a large number of emails, it is only through mass that many target users know your latest product dynamics. It's simpler and cheaper than any other way. If a user comes to your site because of a keyword, it is possible to browse a few and then go, and will not come again, and will not remember what your Web site is, so that you lost a potential user. If a user comes to your site, you give it to him through gifts such as gift certificates or e-books, if you want him to sign up for e-mail, then he will be willing to.

Second, customers can establish a stable relationship: as operators, and so we get the user's email, it is equivalent to get the opportunity to continue to communicate with customers, we have mastered the right to constantly remind potential users. Whether a practical electronic magazine, or industry news, or holiday greetings can constantly remind users of your existence, let them buy a product, the first reaction in the brain is to think of you. Therefore, the webmaster can spend some time to carefully study the e-mail marketing, not what we say will become spam, there are a lot of things we should study and study carefully.

Third, the price, speed have advantages: we all know that the advantages of SEO is low cost, high performance, but email marketing is lower than SEO, because the contact 10 users and 1000 users not much difference (more than 100,000 is another matter), only need to mass. In addition to the price advantage, faster. Generally we do search engine optimization will take several months, even in the years to have a good effect, and blog marketing also need time to accumulate, at the same time to have a lot of updated articles to do bedding; SNS marketing needs to establish a wide range of network, certainly also need a period of time of running-in. But e-mail is different, the general mass often only a few time to complete.

Four, targeted customers: E-mail marketing customers are generally more accurate part of the crowd, they come to your site is generally and this industry has a direct or indirect relationship. In addition, people who can fill in his email address and allow you to send e-mail to him are generally more concerned about the industry's product trends or news trends. They are potential consumers and all we have to do is choose the right time to pass on the right information to them. Once this type of customer has successfully purchased the first time, it will often become your loyal users, and he will also affect the people around, free publicity for you.

Here, through four aspects and everyone said the various advantages of e-mail marketing, although now a lot of mailbox management more and more stringent, a little attention to a lot of emails will enter the dustbin, but we can avoid these things happen, attention from the details grasp, reduce access to advertising and spam opportunities. Email marketing has a lot of details, for example, how to obtain a large number of target customers e-mail address, how mass will not go into the dustbin, how to fill in the content of the message can make users more easily accepted, good mass software, and so on, these details of the issue in the future articles will be slowly and share. Well, this article is here, we have any good ideas welcome and I contact, this article from the Czech Republic, URL: http://www.yisai-jieyitong8.com/, also welcomed the reprint, reproduced please indicate the link, thank you!