Analysis of the structure of Web site on the combination of internal and external optimization

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SEO has no cheats, SEO needs experience and practice, need to down-to-earth, need our perseverance work attitude. Decide the site ranking needs to summarize the comprehensive factors, the site optimization is all-round, not only a comprehensive upgrade of the site, and to get the highest rate of flow conversion. Of course, must first upgrade the site's keyword ranking, site weight and PR value. Website optimization can be divided into internal optimization and external optimization of two categories, perhaps everyone's way different, but the work between them must be appropriate and reasonable, any one of the slightest errors affect the road to optimize the site.

First, introduce the internal optimization. Overall refers to a site optimization, the site must be within the internal search engine to achieve the algorithm change. Search engine algorithm is no way to master, SEO work can also be said to be pondering the search engine ranking algorithm, but the search engine algorithm is likely to change at any time, so the site internal optimization must be reasonable, SEO workers should also pay attention to.

Usually the structure of the website includes: setting up the overall structure of the website, planning, designing the website column and its content, developing the website development process and order, to maximize the design of efficient resource allocation and management.

1: web site meta information, meta information is a fundamental SEO, a good meta information writing helps SEO optimization. The main focus is to pay attention to Keyword.title and description three repeat overlay, which title can use the site name plus the main keyword and vice keyword fusion some words to write, description has a brief discourse into the keyword description of the most appropriate.

2: The site's keyword density, keyword density is generally controlled between 2%-8%, the normal situation will be the main keyword adjustment in 5-6% around, other keywords 4%-5%.

3: Site keyword layout must be reasonable and tidy, to give users a visual recognition of the site optimization, have a good help.

4: The site's alt tag H1 H2 H3 fervent use, the alt tag of the picture, H1 H2 and H3 are also very important to make the site better optimized.

5: The renewal frequency of the website, update the site content to ensure the frequency of updates every day, the constant update this is to improve the site weight of the minimum work, if the update intensity slowly from 1 start to increase, to the final 5 for capping, that believe will be able to see the weight of the site significantly increased.

6: The updated content of the website, the content of the website update first should pay attention to is the quality and relevance, this is the important link that enhances the keyword rank, otherwise there is no need to pursue original or false original. Only for the search engine included and updated article does not make much sense

7: The entire site content rich, not only in a sense is to meet the needs of users, but also can make search engine crawler better crawling site.

8: The exchange of links to the website to pay attention to the other site whether there is a search engine down the right signs. The main can be based on the other site snapshots update timely, site is in the home page, included whether it has been decreasing.

External optimization, people feel refers to the effective web site to bring weight input external links, how to do external optimization? In fact, in the operation of the theory may be relatively simple, popular understanding is to increase external links. In the increase in the chain at the same time, more attention to the rational and natural, this is the most concerned about SEO workers. External links and keyword rankings are not proportional, not that the more the more the better, the essence of the main embodiment of the link quality and relevance. Believe that many webmaster have found that a site link has hundreds of thousands of of the site, but in search engines do not have a good ranking, so the external optimization is not a link to add more the better. Really want to do a good job of the hot Word optimization, link quality and relevance is often the key.

If the site is a brand new early stage, the proposal completes the internal optimization first, the exterior construction may wait for a period of time, Guthrie inside the rear door, wait for the entire website to enter a stable period, can carry on a comprehensive release, internal optimization and external optimization can carry on at the same time, do the internal optimization and external optimization every day, Better upgrade the site's keyword rankings.

Finally, the author represents Shenzhen's own Image Planning Co., Ltd. (http://www.zijiren.net) all the staff in advance wish A5 and the World all stationmaster happy Mid-Autumn Festival!