Analysis on four kinds of promotion strategies and methods of real estate portal site

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To do a good job of network promotion, first of all, from the site's positioning, planning and related operational aspects of the analysis, so as to specify the promotion strategy and collection promotion methods, the following we will take the real estate portal as an example to illustrate the specific promotion strategy! Hope to be helpful to everyone!

One: Talk about the strategy of website promotion

To specify a high-quality promotional strategy, it is necessary from the site positioning, planning and operation of these aspects, integration of existing resources, and then build a perfect service system! This should be fully considered before the website is formally promoted, which will affect the whole process of website operation, in fact, these content is the strategy we often say. These strategies can often determine whether your site has the ultimate benefit!

Usually our strategy from the initial site function how to meet the most basic service needs, and then look at their own resources and innovation, how to determine the user's needs through data analysis, and set up information interaction methods to increase user loyalty, these basic construction is the premise of network promotion, That is to say you have to have that all shot products, can be in the promotion of competition in other people, and this fist products is our plan in the focus!

Second: On the internet to promote

1: Through the search engine to promote, this is currently very important to promote the method, because through the search engine can effectively improve the precise flow of the site, and the use of search engines to promote the core is through SEO, of course, the promotion of light in the search engine rankings are still no use, The important thing is how to create good content and filter high quality long tail keywords!

2: Through the same site with their own channels of cooperation, such as their own channel on the other site channel content, and other sites related to the channel also put the content of our site, which can form a powerful coalition, integration of resources, to achieve accurate promotional needs! For our real estate portal can decorate the channel to decorate the kind of website, then put on their website on our real estate related channel, so naturally can play quite good effect!

3: Through the online activities to promote, the benefits of this promotion can effectively enhance the user's loyalty, usually we during the festival or some major activities during the campaign to promote, often can play a multiplier effect, such as the real estate network is more appropriate in the housing fair during the launch of a variety of registration award-winning activities, To attract a large number of Members!

Third: Online Promotion

There are many ways to promote offline, but offline promotion is often not able to carry out accurate marketing, most of them through the means of advertising, but this method can effectively increase the flow of the site, although the conversion rate is almost, but the effect is also good, such as through the way of television advertising, like a donkey nets, or to some popular program sponsorship, such as century Jiayuan, of course, can also be promoted to the real estate intermediary, these effects are also good!

Four: the integration Promotion method

This is basically the highest level of promotion, for a variety of promotional resources, if the single fight usually does not play a very good effect, like net light in the television media advertising, but did not do a good job search engine optimization, so that the donkey nets drilled loopholes, so that the effect of the promotion will become very poor! So through the comprehensive promotion method can effectively promote the effect of promotion!

In short, if you want to succeed, the real estate network to promote out, that is to have a certain amount of money at the same time also have a good idea to promote the integration, only in this way can achieve efficient promotion effect! This article by 0JJJ Original, A5 starting, URL: http://www.0jjj.com/reprint Please specify, thank you!