Analysis on the current situation and mistaken ideas of network news marketing

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At present, many enterprises and individuals aimed at the news media, hoping to use the strength of the media to improve their visibility and turnover. Network news Marketing with its low-cost, durable, broad coverage and other characteristics of the use of various businesses, but today, network news marketing can still bear this task?

The current situation of news marketing

News marketing as an effective means of promotion, gradually from the altar to the civilian population, is no longer so high up, unreachable. Television, radio, newspapers, web portals, industry sites are marketing agencies to meddle. Today, the news marketing market chaos, cohabitation, the price is mixed. Even the emergence of malicious competition, so that news cost-effective quickly decline, investors lose their confidence; just think news marketing is a press release, become the machine.

The misunderstanding of network news marketing

First, the price war: many enterprises only compared the price of each press agency to make a decision, but the success of the news marketing metrics are. The famous news marketing organization in China points out that the factors that measure the value of news marketing are at least: purpose, communication, embedding, speculation. There are many enterprises always think that occasionally on the point of the news added point corporate image is finished, but from the marketing point of view, a news marketing should be in line with advertising to increase sales. Businesses find news points, the most important issue is the company and products or concepts embedded in the news, it is best to embed a trace, in order to achieve the spread effect.

Second, the pursuit of short-term benefits: the news has a strong timeliness, but the effect of news marketing is not immediately reflected. News marketing is a long-term coverage of potential customers in the way, drizzle silently into people's thinking methods, long-term stability to improve corporate visibility and sales and achievements in the status of the marketing industry. In fact, any marketing means are not overnight, why? Very simple, marketing is passive sales.

Third, single: Most of the news marketing companies do not think news marketing can be linked to search engine marketing, CPM, hard wide. If your newsletter is optimized, it can be a long-term value of keywords ranked to the main search engine home, that will be how the effect? With Baidu bidding effect is comparable. And what are the marketing agencies that can optimize your newsletter rankings? You are the first choice. Combined with the thinking of SEO to do news marketing, can enable enterprises to accurately target potential customers, and the effect of lasting.

The development way of network news marketing

If network news marketing does not go out of the above myths and extremes, then it can only linger. News marketing organizations should set themselves into a cost-effective news marketing executive, rather than the press machine, do not think that the news to the "no mouth" of the information channel is also marketing. At least should focus on the purpose, dissemination, embedding, speculation, ranking and other major factors in the three. Second, to help enterprises to tap the customer behind the real needs of the main points, because many enterprises only recognize the importance of news marketing, but can not do, do not know how to operate, at this time marketing organizations should give some advice.

In the company's pursuit of the best of the time to go the extreme, trifles it? News marketing work in the natural basis of innovation, adapt to the "people" to go long, climb higher.

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