Analysis on the development trend of digital marketing

has search engine marketing put marginal benefit point?

What is the trend of digital marketing investment preferences?

The tangle of email marketing and social media

Combined with some recent marketing reports from abroad, and to explore the digital marketing of ING, which will be from the following three:

1. Marketing Budget Change trend analysis

At present, the marketing budget of enterprises is changing, and the big trend is to tilt to digital marketing, the difference between enterprises is the proportion and share of digital marketing in the whole marketing, and the degree of love of the enterprise to digital marketing. The following figure is a March set of data for the United States:

We can see that in social media marketing, Word-of-mouth marketing is the biggest increase, followed by the network hard wide, database marketing, direct mail marketing, video marketing and wireless marketing. It can be seen in search engine marketing, SEO investment growth has slowed down, because these aspects of enterprises in the previous years have invested a lot.

From the author Tangxing Tong Observation, the current domestic network Word-of-mouth, network PR, video transmission of this piece of investment increased a lot, and in the database marketing, mail marketing, and the future of wireless marketing, such as the degree of enthusiasm is limited. And in search engine marketing, SEO this piece, the growth of domestic enterprises will be relatively large. We can see that: Search engine marketing, SEO investment will have a bottleneck, to achieve a certain investment, the return on investment returns gradually diminishing.

2. Popular words for marketers

Marketing circle like netizens, there are circles of the popular network phrase, similar to the Netizen said Feng, Sharp elder brother, Cups, washing. Marketers have their own popular language such as: CPA,CPS, social media marketing, customer loyalty programs. Marketing people in the US, what words do they often say in their mouths? Below we can see "Marketing ROI", "Customer retention", "Brand Loyalty", "differentiation/positioning" several words at the top. We can also see that companies are paying more and more attention to ROI, especially the problem of ROI in social media marketing. Customer retention rates, brand loyalty, and positioning, differentiation is also a part of the U.S. marketing focus or trend.

As the report says, social media is already the core of corporate marketing strategies, with 30% of companies already starting to get tired of social marketing. Social media marketing is not a concept, is a kind of spirit, need enterprise long-term and user dialogue.

US Top 500 companies Twitter, usage statistics

3. Mail marketing and social media entanglements

As described in a report: In 2009 e-mail marketers started to get social, but is the year social media makes e-mail marketing more Powerful. Social Media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and Prospects. Social media will play an even bigger role in email marketing than in email marketing. Even if social media is hot, netizens will not give up using email. The relationship between social media and email is: "The nonblank channels can help each other, offering the opportunity for marketers to create deeper 50x15."

Tangxing

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