Analyze the long tail theory for the stationmaster to explain 20/80 law to the marketing

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With the increasing popularity of SEO, many SEO strategies are widely disseminated, long tail theory and the 20/80 law is one of the important ideas, a lot of webmaster and network marketing personnel are not unfamiliar to them, but for the first time into the webmaster industry friends, may focus on the title, keywords and external links, may not know or ignore the long tail effect, today this article and everyone a share of the long tail theory and the 20/80 law of the relevant knowledge, hoping to let more novice webmaster familiar with it.

What is the long tail theory? Popular is that those less demand for the unpopular product total sales and hot product total sales, or even more. The long tail theory was first elaborated in his book by Chris Anderson, who studied the Amazon online bookstore and the online video rental station. The book mentions internet stores and physical stores, its sales place is completely not limited by the size of space, a huge database can store a large number of products, in the physical store due to space restrictions, can only be relatively hot products on the shelves, for the less popular is taking into account the cost of space can not be placed in the store to sell, The Internet is different, can put all products online sales, so he found that some books even if only two or three or even a year, but these obscure books are very many kinds of, total sales and those best-selling products total sales basically flat, or even higher. Take a look at the picture below:

A region for the total sales of hot products, B area for the total sales of unpopular products, obviously, b area for a business total sales also have a great impact, this is the power of the long tail theory.

What is the 20/80 law? The simple thing about a business is that 80% of sales are brought by 20% of the best-selling products. Such examples abound in real life, such as Enterprise 80% of the profit from the most loyal 20% customers, 80% of sales are due to 20% of the best salesman. So many practical marketing theory is to put energy time on 20% of the hot products, to minimize the cost of waste. But the internet's long tail theory overturned this rule, often long tail's total effect is better than the main keyword, this is what reason? Because the long tail is suitable for the scope, not all enterprises and sites are suitable for long tail effect, if a company's products only dozens of or hundreds of kinds, so it is difficult to play this long tail effect, For the site is also so, no more than 100,000 pages, there is no way to talk about the long tail effect. So, be aware of whether you are suitable for the long tail theory.

Long tail and network marketing How to combine? First, find a very strong niche market, from the target of a very strong minority market, we do not have the abundant capital and large companies to compete, then the small market from the long tail construction began. Second in the keyword and content selection to be fastidious, channel page and article page in writing to consciously into the long tail words, these words a single flow is not too big, but overall considerable. Furthermore, we must learn to profit long tail, we think that many popular products are very competitive competition, many times have to discount promotions, but for the small competition for the long tail products are much less competitive, can be sold at normal prices. The use of long tail words to attract traffic, targeted also particularly strong, high conversion rate.

Today, mainly from three aspects and you share some of the long tail theory and 20/80 law knowledge, I believe the webmaster will be harvested from. Of course, not blindly superstitious long tail theory, because not all sites are suitable, if not so large scale, or general marketing strategy is better. But knowing these theories will certainly help us in our future development. Well, this article is here, and will continue to share with you on the site planning category of knowledge, Welcome to contact me. This article from the Shenzhen website Construction, the original address: Http://www.zijiren.net, also welcome reprint, reprint, please retain the copyright, thank you!