Analyzing user needs from community interaction design

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Web design is designed to help users achieve certain goals, and in the process of completion has to let users to do a series of things, like a person from the first floor to the top floor, it can be used in two ways, with elevators and safety ladder, although the same goal, but the way to execute is different. All along, from the SEO point of view, the user needs on the site is to achieve the goal, and as a webmaster is generally believed that the realization of Web site interaction design to help users achieve the goal: to recognize the goal, the faster the simpler the better. But is efficiency really the user's real need?

In the Internet's fast access to information, everyone is thinking, how can "efficient and faster to achieve convenience", but from the user point of view, efficiency is not the only measure of the standard, different types of products may have different user needs, sometimes seemingly disorderly and inefficient design, can let users "encounter" unexpected surprises.

Compare the architecture of Facebook and Qzone

As we can see from the above figure, the Facebook log is used as an example to show all the Buddy log dynamics on the front page. and Qzone's log page shows only my log list. and users only click on the "Buddy log" to see some of the friends of the dynamic.

Qzone's advantage architecture makes users easier to understand, as long as open the Space home page, the default is "My log", if you need to see a friend's log, you need to click again. And Facebook as SNS, its essence is to let users quickly find their own log list, so it needs to emphasize the interaction between friends, so the home page by default is the user's log.

If you just follow a certain conclusion to design the page, it is likely that you will not fully meet the needs of users, may also miss a lot of interesting things. We can see from the revision of the watercress that it's the whole page to enhance the friendship between users and strangers.

As shown in the screenshot, the different design of the plate has its different purpose, when the important foothold is to improve the users and strangers, "encounter" unexpected surprises.

Web page design interaction needs to be considered from the user's needs, but not necessarily just to help users shorten the time and steps to achieve their goals, but also to show consideration from social, interactive, and other information. If between these ideas to detail to the site page, webmaster How we do, thank you attention to http://www.thebaiduseo.cn, in the next article, we will face different pages of the user's requirements for analysis.