Anonymous SEO: Talking about the knowledge of database marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The so-called database marketing is the enterprise through the collection and accumulation of members (users or consumers) information, including telephone numbers, e-mail, home address and so on. After analysis and selection of targeted use of e-mail, SMS, telephone, letters and other means of customer depth mining and relationship maintenance marketing methods. Or, database marketing is an entirely new means of marketing that aims to establish a one-to-one interactive relationship with customers and relies on a large customer information base for long-term promotional activities. is a set of content covering existing customers and potential customers, can be updated at any time dynamic database management system. The core of database marketing is data mining.

For the medical industry, the establishment of a consumer database is a matter of urgency, then, for the collection of databases, there are some ways?

1. Through the usual contact with customers, interaction, in-depth excavation, as far as possible to excavate the exact contact method, such as the Web site of business, customer consultation telephone, this, for our customer service personnel requirements very high.

2. Some large forum stationmaster. Forum registration, the general need to provide mail information, and generally need to email verification, then the authenticity of the e-mail address has been protected, then such information is worth our deep excavation.

3. Database swaps among some service industries. For example, wedding photography industry (because I have been engaged in this industry before), there are a lot of customer information, and most of them are mobile phone number information, we can and such industries to Exchange databases, to achieve a win-win effect. There are also such as decoration industry, catering industry.

4. Initiative to introduce membership card. Free to receive a discount card, must register the user's personal information, and the information is confirmed by ourselves, can not only use the card to attract customers, but also to use these data information to carry out our promotional activities.

5. Newspapers and periodicals, some newspapers and periodicals, there will be some user survey information and user subscription information.

6. Credit card companies, credit card companies generally collect a lot of user mail information, telephone information, etc., but because from this channel to obtain information must pay a high transfer fee, so it is not very desirable.

7. Other information survey companies. such as: Consumer card companies, market research companies and some information companies dedicated to collecting customer information, of course, these companies are required to pay for the purchase of information.

After the collection of user information, we have to carry out a classification, processing, to different groups of people, different consumption strength, different age stages, to carry out a reasonable sorting treatment. Then we can use this information to do some targeted marketing activities. such as: Mass mailing, Bulk SMS, DM promotional single direct cast.

In the database marketing at the same time, we must remember, must be targeted for advertising, according to the user's specific circumstances, to publicize our products. Together never cause users to resent the premise.

Reprint Please specify (http://www.cqjbzs.com Chongqing Jia Bao Decoration Network Department)