Based on visitors to resolve the site advertising layout of those things

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Now we see a lot of sites in order to increase the number of clicks can be said to be the most, for example, the common method is to use such as "Click to download" The inducement to deceive visitors click, although it can increase the rate of ads to some extent, but this is based on the user's friendly experience of irrational practices, So how to base on the visitor layout has a higher click-through ADS?

The most effective way to solve this problem is to capture the user's attention. But as the designer of the website, we need to grasp a degree while attracting the attention of the users, do not show too much focus on the same page, it will be your page "lose Focus". Too many unnecessary visual elements are easy to distract visitors, so that the page is out of focus, the effect will be greatly reduced. Therefore, the author believes that the layout of advertising can be based on the following three areas of effort.

I. Relevant content

For the content of this site I think is the most critical, I believe there is a comparison between the use of Google Advertising Alliance and Baidu Advertising Alliance Webmaster should have experience, Google's advertising content is based on the page of the relevant keywords layout, although Baidu ads are said to be based on this pattern layout, But in the actual use we can find that the ads in Baidu's medical, weight loss, domain name, such as the host of ads appear more frequently, the relevance of the content of the page does not have Google ads high. Imagine, if your site is a forum on SEO, but in the advertisement ads show a gynecological hospital, I think it is difficult to let visitors buy to click! The author thinks that if you want your page to match the content of the ads, you can try to use Google's ads, Your ad will be more relevant to the page.

Second, the color collocation

Color is one of the key elements that can attract visitors ' attention, because humans are a visual animal and are always sensitive to color. This we can learn about Google's promotional ads. The following figure shows the Baidu promotion link and Google promotion link comparison.

We can see the use of Baidu Search, you will find that compared to Google's promotional link ads, Baidu's promotional links and organic search results do not have an obvious color gap, just add the word "promotion" at the end, it is easy to let the user area to separate ads and real content differences. In this we do page advertising layout, not only to achieve the advertising content and the real content of the fusion, but also to make a certain difference, to prevent visitors can not distinguish which part of the content is the main information, font color also need attention to detail.

Third, the website advertisement position layout

The image above is based on the visitor's focus on the page, the heat map from the three Web site users eye tracking research. The most viewed areas are red, the yellow area is less focused, and the blue area is the least focused part. The gray area is a part of nobody's concern. The heat map shows three different types of users reading Web pages. Company website "About Us" section of an article (left) E-commerce site on a product page (in), and a Search engine results page (SERP; right).

Visitors to the top of the page, sidebar, text, the bottom of the attention are different, this is the layout of the site ads we need to consider factors.

1, the top of the page

For the top of the page, from the picture above we can see that the main focus of visitors is the left, according to visitors ' browsing habits, visitors to our site, the first will look at the top left, so in this area layout ads can also get good results, but need to pay attention to the color collocation, This area cannot be made very abrupt.

2, page text

This area is one of the most important areas where visitors have the longest eye stay. Many sites will be in the article content to add a big picture ads, but I think this is not suitable, so easy to confuse visitors eyes, I think this area we can be placed under the title of a keyword ads, can make the page more tidy, but also to make the content of the ads more relevant.

3, page Sidebar

Content page Sidebar Generally we will put some such as: hot comments, recommended articles, the latest articles, and so on modules, because it allows search engines or visitors to more in-depth access to our site. And the user focus here is lower than in other regions, we can then layout the image of the ads.

4, the bottom of the page

When the user read an article often like to comment on the article, on the bottom of the page, we can not ignore the attention of the visitors, we could be at the bottom of the page to put a picture of the ads.

The above is from the method of quitting smoking http://www.jieyanfangfa.com/for the site advertising layout of several views, hope for everyone to help. If you have a different point of view, please point out.