Big talk "Network Marketing" the first article: do a good job of Web site products and services framework

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; Recently woke up, "marketing experts" springing up, built a website, played a banner, wrote a few articles, published the marketing manual. Think of yourself as a marketing expert.

What is marketing, Shoko, ' marketing experts ' seem to have saved the Chinese Internet, as if rescuing small and medium-sized enterprises in distress. Full-mouthed search engines, keyword promotions, SEO and so-called bidding rankings.

Battalion: Operating, selling: Sales management represents the production and processing of products and to the market. Sales represent how to get consumers to understand the product while paying for it. Marketing without experts, really understand the marketing is not someone else, is the small and medium-sized enterprises themselves, because you know their products than anyone else's composition, understand the product audience, proficient in product sales channels. The real rise to the internet above the marketing is nothing more than the Web site and product services to promote the establishment of a group of audience recognition brand.

' Experts ', you know SEO, but do you know what is ' content explanatory link parsing '? Do you know what a ' word index ' is?

' Experts ', you yell ' search engine marketing ' every day, but do you know what a ' professional web-level distribution ' is?

' Experts ', you are always long-winded "sem", do not know what is the SEM itself? What is the data structure distribution of the Internet?

Before doing the so-called ' marketing ', do your homework first. Ui&ue, product structure and product characteristics. Content classification deployment, structured standards and product service.

1> first launched the four properties of the Web site products:

1. Brand (branding)
2. Usability (usability)
3. Functional (ality)
4. Content

Measuring the user Experience

The user experience is like the 4 important factors mentioned above. But how do we quantify and unjustly these seemingly intangible elements?

We divide our analysis into four parts, and each user experience element is a part. For each element we create a series of descriptions and parameters, targeted to the site of the examination. Each description category Ares level, we rate each description in this range, wait until you complete the first part of the analysis, you should give four parts of the description of each rating.

2> How to promote marketing of website and product

Establish the excellent promotion way, carry on the special type promotion. Let money spend on the blade is the key way, the bottleneck of small and medium-sized enterprises is not to save money, but is how to spend the rest of the money to do promotional spending budget. In the basic website and product Ui&ue products such as the structure and characteristics of the same time, to carry out ' real promotion '.

1. Enrich the content of the website

2. Diversified selection of advertising media

3. How to use partner channels

4. The establishment of product consumption orientation

Look forward to the big talk ' network Marketing ' second article: How to carry out effective promotion

Article from--billion teng net http://www.1teng.com original author: Zhou L

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