Blog marketing value or higher than Community marketing

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Buzzlogic and Jupiterresearch recently collaborated on a survey report found that the blog to the Netizen shopping decision formation of a greater impact, netizens to the blog ads more trust than the community website ads, 25% of respondents believe that the blog ads, in contrast to this, only 19% believe in community advertising.

The report notes that blogs are becoming more popular with consumers, and that over the past four years the readership of blogs has risen by 300% a month, in fact, nearly half of the people in the United States have been reported to have read blogs.

In addition, 40% of the general blog readers, and 50% of readers who often read blogs have acted after watching ads on their blogs, where 31% of readers think blogs are useful, and other types of blogs that affect respondents include the media and entertainment industry (15%), games, Toys and sporting Goods (14%), Tours (12%), Automobiles (11%), health Care (10%).

As can be seen from this report, netizens ' loyalty to blogs is higher than that of the community. The reason for this is that the content quality of the blog and the quality of interaction are higher than the community. In addition, the community is a popular and concentrated place, the forest is big what birds have, such as some forums, often some messy posts. It is inevitable that users will be disgusted, and the author of the blog is generally so one or several, the quality of the content can be controlled very well. And the interaction between bloggers and visitors is easier, plus the blog ads and the content of the article is strong, often easier to retain visitors.

Therefore, for most enterprises. Personally think there is no need to build a forum, especially in China. can be regarded as interactive forum not much, the user's viscosity is not high. So for most enterprises, especially SMEs, in addition to building the company's website, should try to run a blog, for the company's image for the company's products publicity. One can save advertising costs, and then can know a lot of industry-related friends or customers. Blog marketing is low cost, in the blog marketing time to pay attention to the use of words, although many people say as far as possible, not too professional terminology, but I think should try to close to the industry commonly used terminology, after all, you do not blog for traffic, not to do adsense, traffic quantity is not the key, The key is the quality of the flow. So it's OK to use terminology, only potential customers or partners.

In addition, from the report, it is no wonder that SNS even if the flow is high, can not compete with the portal site and search engines to eat food ads. Community advertising so that users trust so that the user's click will also be low, so the public clearly understand that SNS can not rely on advertising to profit. But there is no denying that SNS is a popular concentration, viscosity is very good place. Sadly, there is no viable profit model at the moment, and Facebook's three-year covenant does not know if it will be able to deliver on its promise? Or, in fact, SNS is essentially no profit model, from the day she produced only has social attributes and does not have commercial attributes.

However, who knows ....

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