Blog marketing wins by leaders ' opinions

Blog marketing wins by leaders ' opinions

Finger Soft Sand

[http://www.aliyun.com/zixun/aggregation/8427.html "> blog marketing Research]

Do a product blog, finally through how a route to achieve the ultimate goal of marketing? I've been thinking about this a long time.

First of all, I think that the product blog is not suitable for a product advertising, readers will be disgusted with this, and even the blog itself is also excluded. In the promotion of the sense, its marketing results may not be the search for competitive rankings and forum marketing and so fast direct.

Take the Thai medicated blog for example, although there are thousands of views per day, but it does not make people have the effect of buying immediately. People browsing a product blog, generally is very sensible, they need to understand the question: who developed this product? By what principle? Are the people who are developing famous? What is the development ingredient? Harmful to the human body? Is it useful or useless for me to have an explanation? Is there a lot of cases? Is there anything like me? ...... They don't buy the answers to these questions, and they buy them sensibly when they have the answer.

So I often watch readers of my blog, what are they looking for? In fact, they are looking for the authoritative explanation of their problem. They want bloggers, or experts, or inventors, or people who can organize the relevant person to answer their questions, and they wait for the leaders to talk to people who can convince them.

The cost of blogging is too high if the consumer is going to buy it after figuring out all these issues.

I've been paying attention to these issues when I'm writing the Thai medicated blog. I asked Mr. Luo and Chung in Thailand to write an article, and asked the captain to write the article, but more is to ask consumers to write cases. In a certain sense, the people who have used products have the right to speak, is the opinion leader. Consumer cases I have been trying to collect, more than 100. Of course, I also pay attention to the experts to write, or to answer questions.

Therefore, Thailand medicated blog In fact become a word-of-mouth marketing, and Word-of-mouth marketing is required to have time. After a few months, I found that a group of loyal readers have been on the blog to linger, every day must see. More than 20 of them eventually became agents of the product. In particular, I was inspired by the feelings of several of them, they said, watching Thailand medicated blog, there is a desire to act as an agent of the impulse. And I know that this impulse is not a blog day work, but the long-term impact of the blog on the reader.

I have a feeling that the marketing results of the blog, rather than affect the consumer, rather than affect the agents. It is through such a route to influence marketing. If this route is a universal rule, then we need to make blogging more expert, knowledgeable, or let opinion leaders speak. Of course, no matter who is in the blog to speak, should be everyone willing to see, like to see.

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