Catering industry to meet the O2O transformation of the key period of the integration of customer access marketing all-out attack

At the end of the busy work with family to the restaurant to eat, weekend with 35 relatives and friends drink, business dinner partners ... Everyone's life is unavoidable with the catering industry intersection, become a modern urban people's life indispensable part. But we often encounter a lot of problems, what kind of food to eat? Where to eat? Is it necessary to wait? Is there a discount? These issues have become more and more simple in the mobile internet age.

In today's rapid popularity of smartphones, the network rate continues to improve, app increasingly rich today, we rely more and more on mobile phone to solve problems, mobile lbs positioning services, mobile phone inquiries, cell phone ordering, electronic coupons, mobile phone payments and so on services so that you can only through the hands of intelligent terminals, will be able to solve the problem.

The catering industry needs to inject fresh blood

Since ancient times "people take food as the day", catering industry plays an important role in stimulating consumer demand and promoting economic development, and it has been regarded as a "barometer" of Chinese society. 2013 1-February, the national food and beverage income of 403 billion yuan, an increase of 8.4%, compared with the same period last year down 4.9%, the year-on-year increase compared to 2012 down 36.8%, but for nearly 10 years, 1-February data for the first time in single-digit growth.

It is understood that the current number of small and medium-sized catering enterprises in the field of mobile internet is rarely even zero, and most of its brand propaganda, channel marketing, member management, catering services, such as the basic use of the offline way to complete, not only inefficient, but also bring huge personnel and time costs for the enterprise.

In the context of slowing growth of the industry, catering enterprises need to adjust according to their own situation, adapt to the trend of mobile internet, inject fresh blood for the enterprise itself, realize the transformation from the single line of propaganda consumption to the O2O (online to Offline).

What can apps bring to businesses?

First of all, the use of today's smart phones, the necessary app application, through the construction of the catering enterprise's own app application, the use of Low-cost online enterprise brand and product promotion, on the original basis to increase promotional channels, so that more users understand and understanding of corporate brands.

At the same time, for the mobile internet age of catering consumers, want to be able to search through the mobile phone to the precise store, for the concessions and service requirements are also valued. In the catering business, through the app for brand hosting, while in the app to complete the introduction and display of vegetables, to give consumers more electronic coupons promotional activities to increase user stickiness.

Through the consumer to shop using line sweep code equipment to complete closed-loop operation, easy to understand user behavior habits, and member management and two times precision marketing.

In addition, instant sharing is now the most important social means for consumers, for businesses, through the app Weibo and micro-letter docking through, and constantly organize online sharing incentive activities to form a good word-of-mouth marketing effect, bring customer flow, complete from line to line marketing coverage.

Integrated marketing platform on the tip of the tongue

Since 2011, reviews, group deals, coupons platform, and other apps a lot of outbreaks, but with the bubble burst, the market and capital of the gradual calm, is now in the integration of the winter stage. However, the user is not cold to the app dependence, but the heating up, which is undoubtedly the best time for the catering enterprises to enter the mobile internet market.

However, because of the high cost of the app outsourcing, at the same time need to understand the mobile internet industry, catering enterprises, the threshold is higher, and can get the expected return is very misty, so there are still a large number of businesses wandering in the door of the app, facing the best market opportunities and their own cost budget contradictions

Grandma Shen, founded and developed in Shanghai, for the mass consumers of medium-sized chain Catering enterprises, the end of 2012 with the billion-Mei soft Qualcomm cooperation, the use of mobile integrated marketing platform to build their own app, to achieve brand display, information, electronic coupons, such as mobile business online marketing system, To achieve online marketing and offline consumption of a good combination.

In the application of the app, will positioning lbs to join, and in the map can see the specific address of Shanghai Shen Grandma's Catering and contact, users can locate according to their own, find the nearest store.

At the same time, the app has also joined the Grandma Shen for everyone to recommend the private dishes and popular dishes, to help consumers can well understand. And for consumers, come to the restaurant for consumption, in addition to the line of services, environment, food taste, whether there are concessions also become an important reference. Shen will be the coupon to open a separate column, regular promotional activities, through the collection and the two-dimensional code to download to the mobile phone, through the line sweep code terminal for identity and two-dimensional code verification, complete O2O from the line to the closed-loop verification.

In the app, customers can pick up a two-dimensional code and achieve a discount

Through the billion-Mei soft through the palm of the platform, Shen has completed the transformation from a single line to the O2O, using the app platform as the basis for the formation of mobile integrated marketing system, to achieve from online promotional activities to offline consumption of mobile Internet experience. It is understood that Shen will continue to improve and improve its own app function, gradually will micro-blog and micro-letter into the.