Chai Jing video why fire? New Media Communication contributed

The following is the key points:

New Media Spread Chai Jing video fire

In the past year, everyone can see that the impact of new media on our lives is accelerating. In particular, the mobile Internet has become an indispensable part of real life.

The mode of transmission is undergoing fundamental changes. Chai Jing environmental video broadcast events, is a very good interpretation of the new media. The video was released from 10 am to 10 pm and in just 12 hours, the video had more than 50 million views through various media social platforms.

More importantly, it generated a lot of discussion in the community, and in social media, many video commentary, there are constantly commenting on such topics.

Changes in new media bring about social changes

Previously mentioned media, is a personal docking with the media, for example, I am a CCTV reporter, CCTV host, a lot of news because CCTV released the impact.

But now, as long as individuals have the ability to report, he can use the new media channels to publish and disseminate information, and even have a great social influence. This, I think, is a fundamental change brought by social media or new media.

This change not only brings about the revolution of the media, but in fact has a great impact on all aspects of society. In fact, when each person has the power and ability to publish information affecting the society, the asymmetry of information in the traditional society was previously broken.

Many of the media previously mentioned are the mass media. The mass media is the elite media controlled by the minority. The minority chooses what you can read, what you read, what you choose to broadcast, because it has the media and mastered the channels of the content. However, in the era of new media and social media, when everyone has the right to speak and all have the technical means to spread and influence, the barriers to information are totally broken and the information asymmetry is also broken.

This is good for politics and good for business, and will have an impact on all aspects of our culture. For example, politically, there was a lot of opacity in the past, but it was broken after social media was available. The public have more and more symmetry with the information held by many officials and the social elites.

So at this time, we must change the way of social management, if you do not change, managers will be very passive. Because many of the previous management methods were based on asymmetric information in society, now the information is more and more symmetrical, the management style needs to be changed.

The next decade is a more personalized era

Now is an era of information explosion. Every day, the total amount of information generated on the Internet exceeds the total data created by mankind before 2003. However, after these data are produced in a large amount, what kind of information is related to us and we want to make use of social Platform, using a large number of technical means to understand each user, so that we grasp the data will be more accurate.

This time we will find that the next step more and more personalized. In other words, I know who you are, I know where you are, what you may need, when you may need a message, I will push to you, and we will slowly move towards the era of information push, which is personality The era of

In the personalized era, some common hot spots will also be very popular, for example, Chai Jing's report, everyone will automatically spread, spread very fast. But in the age of individuation, everyone has a personal need for their own relevant information.

So, nowadays many mobile products are moving more and more to these two aspects. One is to make the hot spots spread quickly, and the second is to make the personalized things more precise and accurate.

Mobile era is more and more personalized era, more and more personalized ability, we speak more and more strong marketing capabilities of the product form, his ability to become stronger, his size is getting bigger, so Will cover the other weak ability to cash off. So it's important to talk about the mobile model, and I think it's important to go into the business model of a very, very precise marketing platform for personalization, just like the big data behind us, with our algorithms, with us The ability to promote is closely linked. The more efficient, the resulting efficiency will be higher and higher, no other media can catch up, unless it is a new disruptive product came out, you can subvert the platform of the past.

Ten years later is what kind of model, who may now speak unclear, it may be 5 years later the world has changed, we use today's WeChat, Weibo client may be outdated. I think science and technology are now very fast progress, I believe in the future will slowly move toward a personalized era.

In fact, there is such a trend in the media. In the past, PCs combined people with information. Social networks are a combination of people and people. Now that the mobile Internet is connected, the Internet has everything connected in the personalized era. The mobile era is connecting everything .

Therefore, afterwards, not only the people who connect but also the contents can be connected and many data can be connected. After collecting a great deal of data, it will actually change our life in all aspects. So how the future can not be estimated, but must be more personalized era, more accurate marketing era.