Chen: A new talk on the microblog marketing of movie propaganda

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Often a film before filming, the film producers will use a variety of marketing techniques to promote and hype, even in the process of filming occasionally revealed some news to the media in order to attract attention in advance. Today, I want to discuss the topic: how to cooperate with the marketing activities of the film publicity.

There are two advantages to the development of the film marketing: one is to interact directly with the Netizen, do not need to go through the television and other media coverage, and even without the filter of the reporter, you can spread the marketing information to the fans; second, the film audiences and micro-BO users highly coincident, microblogging users are mostly 8090 after the young, is a fashion seekers, Nature is also a movie audience!

A movie will probably have a process from filming, to filming, to the end, to the final release. Here is how to start the Micro-blog marketing, welcome to discuss!

When the movie starts shooting

The film will usually be announced to the media before filming, and in order to create a sense of mystery, the media and viewers will be guessed by the protagonist and so on. And if the use of micro-blog to promote, you can do this: first, the director opened a micro-blog, on the micro-blog from time to time to reveal a variety of information on the film, and then set the topic of the male and female protagonist, the final long-awaited started out. In this regard, special attention, if the director is not very well-known, that can be identified by one of the main characters to the microblog. Then, the protagonist Qi Qi opened micro-blog, talk about the film and the story of their own gossip, and so on, until the film filming. This process can be used as a supplement to other promotional activities!

Second, the film filming process

The film began filming, the process is very important, but the main job is to shoot, so publicity is the second, but not let the media and viewers forget that the film is filming, so the film cell phone party has become a powerful tool for propaganda. All of the site can be opened micro-bo, free time through the mobile phone to send some micro-blog, at this time, the material, film scenes, gossip ... are necessary, and several actors can interact to influence their fans. In fact, the film's time cycle is sometimes very long, so it is necessary to maintain some mystery, not every day, and can not disclose too much film information, so, micro-blog can occasionally send some special content, to hang the audience's appetite and attract media attention. I think this process is very important, need detailed marketing planning, there are steps to proceed.

The end of film shooting

The film is finished, is the beginning of the film publicity, the general press conference, and so on will be herd, this time to be combined with the previous stage of the foreshadowing and suspense, will be the fact of the first step to uncover. At this time the actors and directors are very busy, everywhere publicity, so some of the film behind the people can open Weibo, the third party is also the media are willing to chase. This stage of micro-blogging activities can also play, a variety of such as movie tickets, actor signature photos, actors in the film supplies and so is the best prizes, different films have different forms of activity, this according to the specific circumstances of the implementation

Iv. Movie Release

To the movie release may feel that there is nothing good to do, in fact, at this time the most important thing is the box office, generally have half a month to 1 months or so of the release period, this period, still need to publicize, seems to have reported that vigorously publicize the false box office is also a marketing strategy. At this time the stars can also interact with fans, and micro-blogging activities can continue, but also can have new forms, such as the production of film topics, the organization of the audience to write film reviews and so on.

Before you can see, "Let the Bullets Fly," the photos of the crazy biography on Weibo, "will Love" big Sun Yapeng to Faye Wong's "Micro Love Letter", Faye Wong and Eason Chan for "will Love" singing the theme song of the video on the Micro-blog forwarding near million, Wang Xiao Shuai new film through micro-Bo selected actors ... These are the film industry began to micro-blog marketing case, I believe that more movies will be used to promote the use of micro-blog.

Because I am not familiar with the film industry, so the above content only to provide a thinking, carry out micro-bo marketing, the need is targeted and continuous, combined with other marketing channels, will maximize the marketing effect. Of course, other industries can also learn from!

This article author: Chen original Link: http://www.weiboyx.com/case/20110818199.html (reprint please indicate the source)