"China Internet Development Status Statistics report" revealed the new revelation of network Marketing

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July 9, 2011, China Internet Network Information Center (CNNIC) published the 28th China Internet Development Statistics Report (hereinafter referred to as "the report").

I. Trend analysis of Internet in China

From the release of the 28th China Internet Development Statistics Report, which shows the trend of China's Internet in the direction of development? Equipment manufacturing network in charge of the director that we do marketing and network marketing webmaster, has a very clear reference meaning, It can reflect from a side of our marketing focus should be like which direction change. As can be seen from the report, the first half of 2011 showed a different trend of internet development, I think there are mainly the following 3 points.

1, Internet users to break through the scale of 485 million growth slowed

According to the report, as of June 2011, China's internet users reached 485 million, a 27.7 million increase from the end of 2010, and Internet penetration climbed to 36.2%, up 1.9% from 2010. China's mobile phone users 318 million, compared to the end of 2010, an increase of 14.94 million people. The proportion of mobile internet users in the total Netizen reaches 65.5%, becoming an important part of Chinese netizens.

The total number of Chinese netizens continued to climb, but the growth rate slowed markedly. The report shows that in the first half of 2011, the number of Chinese Internet users increased by 27.7 million people, the increase is only 6.1%, the absolute number of growth is smaller than the same period last year 36 million (first half of 2010). Since 2010, the growth rate of Internet users has entered the slow channel, showing a more obvious slowdown.

2, micro-broad burst of "lead" network application of e-commerce into a smooth rising period

At present, as a new media platform, Weibo has been highly praised by netizens, and the number of users is showing an "explosion" type of growth. The report shows that in the first half of 2011, China's micro-blogging users from 63.11 million rapid growth to 195 million, six months growth of up to 208.9%, in the Netizen's usage rate from 13.8% to 40.2%. It should be noted that in the course of the surge in Weibo users, the performance of mobile phone Weibo is remarkable, the proportion of mobile internet users using micro-blogging rose from 15.5% in late 2010 to 34%.

and micro-bo "Big Break", business applications in the past 2009-2010 years after the rapid growth, ushered in a relatively smooth development period. "The report" shows that most business applications to maintain a smooth upward trend, such as online shopping for half a year user growth of 7.6%, online banking and online payment of user usage has also increased slightly. Business applications, group purchase application has become a bright spot, the utilization rate from 4.1% to 8.7%, the increase reached 125%, the development momentum is rapid.

In addition, the report shows that the popularity of entertainment applications continue to fall, the use of online games and network music decreased by 2.3 and 0.5% respectively at the end of 2010, network video usage continues to maintain a 62.1% level.

3, network security integrity issues severe Internet security needs to be strengthened

With the development of the Internet, especially the rapid development of business applications, many lawless elements have extended their profit-making hand to the Internet, which leads to the frequent occurrence of network security threats and credit crisis events in recent years. Although in recent years the government has been increasing the centralized governance of network security issues, the network security integrity problem has been significantly improved, but the situation is still grim, the problem can not be ignored.

The report shows that in the first half of 2011, the number of Internet users who have encountered a virus or Trojan attack reached 217 million, the ratio was 44.7%; The number of Internet users with accounts or passwords stolen has reached 121 million, accounting for 24.9%, increasing 3.1% from 2010, and 8% of Internet users having encountered consumer fraud on the internet, This group of Internet users reached 38.8 million.

The world's factory and industry experts believe that the Internet security integrity issues from the science and technology, social, legal and other factors, so the need for government-related management departments, Internet-related enterprises and all netizens to act together, from the perfect domain name security mechanism, strengthen the enterprise network security protection system, To enhance Internet users to identify the integrity of network security aspects of the starting point, can really establish all kinds of comprehensive preventive mechanism, to achieve a safe and credible environment of the web.

Second, from China's Internet development trend revealed network marketing methods

From the above analysis of the development trend of Internet in China, we can see that the Internet users in China have a steady rise, and in the process of rising, the users of the mobile phone network are rising fastest, accounting for more than 65% of the Chinese netizens. This part relies on the continuous development and progress of mobile phone technology, and the development of China's 3G network has also promoted the process of mobile phone network popularization.

1. Soft Text Marketing

According to the report, mobile internet users use mobile phone network of the three major functions are: Mobile network News (62.6%), mobile phone Search (59.5%) and mobile phone network music, literature, social and other applications, from these application habits, to our webmaster Network marketing ideas to provide what direction?

The steady improvement of mobile phone network News application explains the user to the news information demand, from this aspect, in the mobile phone network news channel does the promotion the way should receive the attention, also has highlighted the soft article the importance, because the mobile phone surfer after all is not compared with the computer, can quickly open the link, the picture and so on, The speed of the mobile phone network is limited, the speed and manner of text transmission is much faster than pictures, links.

2. Experience and skill marketing

The application of mobile phone search reflects the increasing demand for experience skills, such as buying a mobile phone or an electric car, and then using a mobile phone to search for a mobile phone or an electric car to buy a guide; go to a place for dinner, use the smart phone's map feature, and quickly find the nearest route. The use of mobile phone network greatly facilitates people's daily life, in response to the needs of life skills upgrading, webmaster can go to this aspect of the site to promote, such as Baidu experience, Baidu side, Skills Forum.

3, Weibo marketing can not be ignored

In the first half of China, the number of users from 63.11 million to 195 million, half a year increase of 208.9%, in the Netizen's usage rate from 13.8% to 40.2%. The proportion of mobile internet users using microblogs rose from 15.5% to 34%. The rapid spread of microblogging benefits from the simplicity and practicality of its functions, but also to meet people in different regions and different people share the common needs, especially the 2011 Spring Festival evening in the application of mobile phone microblogging, to a certain extent, so that more people understand the micro-blog.

For micro Bo Strong user groups, network marketing experts naturally will not be indifferent, the network also appeared a lot of share microblogging marketing posts, articles, for micro-blog marketing, the most important thing is to accumulate fans, so there will be a lot of seniors to teach you how to earn more audience number, here I will not list its methods, Just to talk about my personal experience of micro-blog marketing. As an equipment manufacturing industry site Webmaster, this industry is not like the life of the site easier to use micro-blog promotion, it does not have fun information, good-looking pictures, good to share, its attention to the crowd of highly educated, professional people in the majority, so the effect of micro Bo marketing has been unsatisfactory. I once wanted to give up the way of microblogging marketing, but in the face of such a strong vitality of the marketing approach, it must not be my industry does not fit, but did not find a better way.

Master microblogging marketing 6 elements: 1, increase the number of fans; 2, the release has a brief, incisive experience; 3, more interaction with fans, people who appreciate others are more likely to be trusted; 4, to participate in public topics, to enhance the public good image; 5, pay more attention to the broadcast hall new, RUB hot topic; 6, create fresh topic, Let the eyeballs of public opinion attract you here.

4, blog promotion more and more popular

From the report's data shows that the blog and personal Space Application of the annual growth rate of almost 8%, in the rhythm of today's increasingly faster, grass-roots blog usage is more and more high, in the face of this powerful application trend, webmaster do not give up the adherence to the blog. In the previous written article, the author has mentioned that the blog to promote the weight of the weight in the training blog, and the process is long and sad, only to stick to the Bo Master can have the final victory.

Master Blog Promotion 5 elements: 1, regular update Bowen, 2, occasionally write a thought of the article (article in the fine but not many); 3, often with friends and relatives to interact, seriously treat each visitor, 4, a lot of visits Bo friend blog, 5, join the blogosphere, in the circle of issues, audience and resonance will be more easily produced.

5, the steady rise of electronic commerce

The smooth rise of E-commerce platform, reflecting the increase of business users, indirectly reflected in the network for trade sales in the gradual expansion of the group of consumer products to buy the site fame, then for industrial supplies, consumer goods production and processing Enterprise Services E-commerce platform is also more and more attention.

More and more enterprises are also aware of the importance of e-commerce, and not strong economic strength of small and medium-sized enterprises are mostly selected E-commerce platform for network marketing, which also on the electric business platform of one-stop service system put forward higher requirements. In response to user needs, the world's factory not only provides enterprises to build stations, the release of supply and demand information, investment information, such as a series of station services, but also provides network school, network courses and expert columns, to provide enterprise users with free learning practical experience theory opportunities. But also provides the member exchanges the experience, the study community, the space and so on, faster and better help the enterprise network Marketing work development and the promotion.

6, the network development more need to be honest

Honesty problem is a big problem that puzzles the people's livelihood, and the food industry is becoming more and more responsive to the importance of the word honesty. Especially now the gradual implementation of the network payment problem, the payment process of the account number and password stolen repeatedly, this to the implementation of network payments cast a shadow. In the process of Internet marketing, this virtue can not be lost. For example, some time ago, Sina Weibo group poisoning incident, this is the network marketing integrity of the loss of moral, so that more people misunderstand the meaning of network marketing. (Text/equipment manufacturing network http://zhuangbei.gongchang.com/)