China should not stay in the primary stage of internet marketing

2006, China's Internet is a bit of the Chinese to fight back a little face, ebay in Taobao's step-by-step press fail mai; Google's market share has been Baidu has been eaten up by an empty, MSN by Tencent is not a few years of the estimated to slow down. Look at the Internet China's brilliant, one side of the national banner in various fields have erected, quite a bit of the glory of the Warring States. However, more careful to count, Taobao is a personal shopping paradise, Baidu's personal entertainment related search accounted for its search share of nearly 50%, and Tencent naturally let alone, is completely entertainment products.

In business-to-business E-commerce markets, the United States has a stable 50% of the world's turnover, it can not be denied that the United States may be in the network penetration, credit mechanism, law, payment of China's incomparable advantage, but, with the Chinese business-to-business market maturing, China should not remain in the primary stage of network marketing.

The network marketing of Chinese enterprise mainly faces a few problems, have the big environment, also have the business owner's own problem, so, here, let us read one by one.

One, Network marketing talent Shortage:

Network marketing itself may not be a subject, but it has covered the marketing, Internet, planning and other disciplines, and network marketing to experience the requirements are very high, it can be said that an experienced network marketing experts either in large enterprises or have their own enterprises. Therefore, for those interested in network marketing enterprises, talent has become the most urgent problem. 2001 China's Ministry of Education began to approve 13 colleges and universities to recruit e-commerce students, this batch of Chinese first generation of E-commerce students in the current network marketing has formed a fresh force, rich Foundation plus 2 years of operating experience, for enterprises, is a group of rare talents; at the same time, With the rise of the network and the emergence of a large number of personal webmaster, because of funds or other reasons, in the contest was eliminated, these people rich operation skills is also the preferred network marketing talent.

Second, the owner's own reasons:

There is a strange phenomenon in Chinese enterprises. Many business owners think that network marketing is to build a corporate website, as everyone knows, the establishment of the website is just March first step; some business owners like to use some inexpensive marketing tools, such as mail marketing, here I do not offend the meaning of the mail marketers, but, for enterprises, mail marketing is indeed a means of loss, The real is spent money, lost name. In fact, the current more popular network marketing methods have two kinds--search engine marketing and platform marketing. Search engine marketing is mainly through the Enterprise website content optimization, so that the enterprise site to search engines more user-friendly, so that the search engine ranking priority; Of course, enterprises can also directly pay in the current mainstream search engine companies, such as Baidu, GOOGLE, Yahoo and so do bidding rankings ads, In order to obtain more user attention, and platform marketing, through Alibaba, HC, global resources, such as business-to-business platform, purchase its member services, directly to obtain relevant procurement information or platform recommendations, so as to obtain good marketing results. At present, the two mainstream marketing methods have advantages and disadvantages, how to choose, care about the enterprise itself.

III. Policy and Environment:

Network Marketing, in addition to the law, but also related to credit, payment and other aspects. Since 2005, the Chinese government has increased its construction in this area, and has promulgated several e-commerce related laws. And last year, a Chinese supplier turned out to be a business-to-business website called the Commerce Ministry, perhaps a sign of Beijing's growing growth. In the credit, payment and other links, many business-to-business platforms have launched related services, such as Alibaba certification, Alipay online payment tools and so on, are trying to solve these enterprises network marketing bottlenecks encountered. For enterprises, this time should be the best time to join, a market to be mature should be a distant enterprise should enter. In good faith, for example, the higher the credit rating, the degree of acceptance by the buyer is also higher, and the degree of credit and time is also a great relationship. Alibaba recently even with the construction bank to launch a credit loan service, cannot help but say that China's business-to-business platform to promote the Internet work is still extremely huge.

Stepping into the 2007, China's Internet as a whole or the development of relatively healthy, whether it is a large environment or the enterprise's own consciousness has gradually entered an orderly state of development, network Marketing has entered the era of blowout, search advertising, business-to-business platform, advertising alliances, community marketing are beginning to flourish faster speed, The controllability and precision of the marketing effect are more and more strong. If this is the time for fast fish to eat slow fish, then, in the Internet is particularly obvious, where speed determines everything.

China's Internet development for more than 10 years, the United States in 10 years into the network intermediate stage, but the United States network giants in China are all the Chinese network enterprises defeated, then China's network marketing should not stop at the primary stage of socialism?