Chinese traditional brand exerting the micro-blog marketing

China's leaders and ladies to visit the clothing and clothing, are domestic brands this phenomenon, by the Community's strong concern and praise. Example of the power is infinite, for a time, the use of domestic brands to become a new trend and fashion. Some well-known traditional brands, has a long national culture, strong market appeal, a large number of loyal consumers, but also reached an unprecedented hot.

Although in recent years, our country's consumption culture and trend have been affected by the wind of Europe and the United States, Japan and Korea, and even some consumers are blindly worshipping foreign brands. China's so-called luxury goods hundred are foreign brands, even if the quality of domestic brands are no longer accepted by the community. Even the complete foreign brand, wholly by the domestic factory foundry, and then sent abroad, and then sent back to the domestic price is dozens of times times more expensive, also still believe that the quality of foreign brands is better than the domestic.

In fact, the domestic brand has been continuous efforts and development and growth. From Haier electrical appliances, Lenovo Digital to Jian Li Bao Beverages, in clothing, food, housing, line in various fields, have a good performance of domestic brands in leading the market forward. The domestic brand not only brings the convenience of life to the consumers, but also has the recollection of life and the rhythm of life.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Especially like Jian Li Bao such a state-owned brand and traditional well-known beverage brands, as China's first to add alkaline electrolyte beverage, in the 80 's world as "China magic Water." has set off the Chinese beverage boom, the promotion of the entire FMCG market changes. As a child, holding a bottle of Jian Bao walking along the road to drink, is not only a kind of enjoyment or even a show. Because at that time, most of the drinks were glass bottles of local small brands. such as Jian Li Bao this very early tin cans of soft drinks, is simply the luxury of beverages, drink when the envy of the students.

Compared to the modern carbonated beverages, that year, the feeling of Jian Li Bao has an inexplicable sense of well-being and satisfaction. Until today, there are still many even whenever, see Jian Li Bao marketing ads will feel sad, and even want to cry impulse. Because the old brand like this, not only simple FMCG, but the growth of the whole age witness.

The author found that this absolute national brand, also began a fashionable new marketing. Begin to arouse consumers ' attention and recall to this powerful brand through strong marketing strategy and marketing activities. In recent days, the official microblog of Kenichi has released a powerful and attractive promotional campaign: 1 samsung Galaxy note2,8 ipad mini each day, And also prepared 149.4 million copies of the 38-dollar treasure gift package, where the purchase of 560ml promotional bottled jian Bao beverage consumers, have the opportunity to win this unexpected award.

Relative to the market, most of the marketing activities, Jian Li Bao's promotional efforts can be described as unprecedented, but also reflects the strength of the treasure to recapture the rapid elimination of products industry leading brand determination. And Jian Li Bao this through the micro Bo this fashion and trendy marketing platform, to focus on the dissemination of promotional activities, it really makes people feel more cordial.

Because, Weibo is the most interactive channel of communication. Believe that Jian Li Bao official micro bo This activity, is designed to appeal to the vast number of fans can also through the Internet, sharing and Jian Li Bao between the touching story, to awaken people to the memory of kin Bao. At the same time, will greatly enhance the strength of the treasure and the emotional communication between consumers, so that many once forgotten consumers back to memory, rekindle the love of Kin-po.

Hope that through the strength of the micro-bo, not only to make the national consumers of health care and support. can also let more domestic brands to force, so that national brands can go farther!