Circle of Friends Commercial survey, business activities ranked the lowest in the circle of friends

Micro-letter as a social community platform, in the circle of friends based on the radiation of many applications, profoundly affect our lives. At present, the micro-credit users have reached 600 million, covering more than 200 countries and regions worldwide, pushing more than 20 languages. Once upon a time, commercialization began to penetrate the circle of friends, push advertising, sales of goods, on behalf of shopping and so on a small business quite lively. Some people applauded, some people are very disgusted. So how do many micro-credit users look at this?

To this end, we conduct the "circle of friends gradually commercialized, how do you see" the survey.

This survey adopts online method, in Beijing, Shanghai, Guangzhou and other areas of the recovery of 775 valid questionnaires, a total of 3,100. The proportion of men and women is half. Age is 25 years old and below, 26 years old-35 years old, 36 years old 50 years old, 50 years of age each accounted for 25%, personal monthly income in 5000 yuan and below, 5001-8000 yuan, 8001-12000 yuan, 12000 yuan each accounted for 25%. All samples are for those who have opened a micro-credit account.

Micro-faith, a way of life

Hint: The circle of Friends expands the scope of making friends

A variety of applications to enter the circle of friends

Today, micro-letters are closely linked to our lives. The micro-letter circle of friends, sweep, shake shake, nearby people, drifting bottles, shopping, games and other functions, creating a different way to make friends. Friends Circle are relatives and friends, colleagues, students accounted for more than 80% of the circle of friends are business partners, like-minded people accounted for more than 30%, and more than 20% of the respondents to add a stranger, nearby people to join the circle of friends.

The circle of friends produces the effect of no infiltration. Sweep, shopping, games, wallet, card bag, almost into every aspect of life. Mobile phone charge, financial management, lottery, tick-tock taxi and so on, micro-letter so that your travel unimpeded, convenient and quick. Micro-letter Card package, accommodating a variety of coupons, membership cards, movie tickets, so that users save money and worry.

Data show that the year of the Sheep's Eve up to 21 points, micro-letter red envelopes to send and receive 1 billion times, shake the number of times 900 million times. 22:30 CCTV Spring Festival evening to send red envelopes, shaking a total of 7.2 billion times, peak up to 810 million times per minute, send out red envelopes 120 million.

Too many friends have trouble. Where there are many people there will be "contradictions", the circle of Friends is no exception. The survey showed that respondents were most disgusted by the "curse" stickers of the circle of friends, accounted for 60%; second, the spread of various false information "rumors" posted, accounting for nearly 50%, the "artificial" stickers, accounted for 41.4%, the spread of religious spirit, 33.3% of respondents expressed discomfort; the fifth is marketing purchasing. Commercial stickers, accounting for nearly 30%. In addition, "must See" stickers, "roll Call" stickers, "test" stickers are also affected by some respondents.

Business marketing striding into a circle of friends

Tip: Friends Micro shop shiny crowd screen

Platform Advertisement display function conversion

The business sense of smell is always astute. Free Friends Circle A huge amount of users, contains great business opportunities. All kinds of purchasing micro-stores, agents released merchandise information thus emerged.

Micro-shop as a mobile end of the new product, anyone through the mobile phone number can open the shop free. Wherever you go, you can do business anywhere, anytime you have a mobile phone. This is also the convenience of opening a micro shop. There is also a large number of public numbers, subscription numbers, with the use of natural micro-social networking, a little bit of the micro-credit marketing approach.

Friends Circle purchase and so on frequent advertisement? The survey showed more than half of the people in the circle of friends to see the marketing ads brush screen. Of these, 37.4% of respondents said marketing posts accounted for 5% to 10%; 10% of respondents said marketing posts accounted for 11% to 20% of the total, and 4.8% said marketing stickers accounted for more than 20% of the total.

So, how does the interviewee view the friend Circle to publish the purchase, the advertisement phenomenon? Nearly 40% of respondents thought they could accept advertising messages from their friends, but said they would buy 31.8% of their friends, nearly 40% said they would not, and 30% were hesitant to wait and see if they would buy them. (see table 1)

If the above advertisement is only the micro-signal owner's personal behavior, then January 2015, BMW China, Coca-Cola, Vivo smartphone three brand ads appear in different users of the micro-trust circle, is a micro-credit milestone behavior. This is the micro-trust platform itself launched ads. Micro-letters Enter a different period.

Business, this strong man no longer shy, but strode into the circle of friends, confidently standing in front of the user.

Acquaintances economy is the brightest sign of a micro shop

Tip: Now where are all marketing ads flying

Friends in the circle, colleagues and relatives trust each other

The survey showed that the respondents who were disgusted with purchasing and advertising were not as much as previously estimated. Less than 30% per cent of the respondents were clearly opposed, and the attitudes of most of those surveyed were tolerant. So, what is the reason?

Of those surveyed who did not resent the information on micro-credit marketing, 55.7% said: "Everyone is not easy, he (she) hair on Bai, buy do not buy in me, 48.3% of respondents said:" Now advertising so much, TV, website, where is not advertising, micro-letter advertising is also very normal "; There are 40% optimists who feel good about some of the merchandise. There are 35.2% of people who support friends, are willing to trust the recommendations of friends, but also to save their own to find trouble in the electricity business.

So what is the reason for respondents who say they are willing to buy the goods they sell in a circle of friends?

Choose to shop in a circle of friends, "trust" is the first reason to buy goods in the circle of friends. More than 60% of people think that they can buy goods in a circle of friends out of trust. The second is "demand", which nearly 50% people feel is needed to buy the goods. The third place is "friendship", with more than 40% people buying for help from their friends. In addition, "cheap price", "freshness", "commodity characteristics", "marketing practices" is also the reason to buy goods in the circle of friends. (see table 2)

Many people don't like to play marketing ads in their friends ' circles.

Hint: Open the micro-letter to see ads-annoying not annoying

Friends do not dare to buy your things-cherish friendship

Purchasing and advertising allows operators to find a way to make a business, but also to facilitate some users. However, there are also respondents who disagree.

The first reason opponents are: "Open the micro-letters every day, to brush dozens of ads, annoying", accounted for more than 51.8%, followed by the "Circle of friends to do business, not accustomed to", accounted for 48%; third, "Advertising, sell the all-pervasive, tarnish the circle of friends", accounted for more than 34.%; four is "brush off my Flow", accounting for 27.5 %。

Obviously, the term "friend" is very valuable in the minds of many respondents, although we have entered the social network era, the definition of friends is far broader than in ancient times, but respondents can not accept the same as businessmen.

In the minds of many respondents, when their friends in the circle of friends to promote various products, the two sides have been from the beginning of a simple friendship into the relationship between the relationship between the two sides, since the nature of the relationship has changed. Can the circle of friends be called a circle of friends?

So when a friend sells a product in a circle, the respondents will never buy it.

The first reason for not shopping in a circle of friends is that "if there is a conflict, even a friend can't do it," says the study, "It's easy to be ' King '" and the third "to buy something that is not satisfactory." There is no transaction voucher, can not defend rights and so on. (see table 3)

Respondents Cheng have a profound experience of this, Cheng in the circle of friends to see the university students to do the "Korean Skin care products" purchase, according to the classmate, she purchased the product, high quality and low price. After consulting, Cheng bought a set of 1000 yuan worth of skin care kit. After a few days, there was a rash and tingling sensation on Cheng's face. Cheng hurriedly contact classmate, get the reply is, skin care products absolutely no problem, is Cheng Personal health problems. Cheng offered to return, but was refused because the item had been opened. The Cheng in a rage pulled the classmate black. Lost money, hurt his face, but also with the old classmate of the collapse. As most of the "micro-sellers" have no physical stores, no business qualification. These uncertainties actually add a lot of consumer risk to buyers.

The ideal circle of friends in the interviewees ' minds

Tip: Respondents most value friends interactive increase understanding

Business activity is the lowest in the circle of friends

"1000 people have 1000 hamlet in mind", as opposed to each user, based on different needs, each person's heart to the circle of friends also have different expectations.

The survey showed that in the minds of respondents, the first is to enhance the interaction of social circles and the interests of like-minded circles, followed by a reflection of the facts around the news and pure relaxation of the entertainment circle. This also reflects the micro-credit circle as a private and closed social software, the original function is to meet the exchange of information between the main, but also the inflow of external information. And hope that their friends circle is able to meet their own consumer shopping. Its specific connotation and arrangement are as follows:

Enhance the interactive social circle: through the circle of Friends published information, master the status of Friends, through the point of praise, comments and other ways to enhance the interaction between friends; (55%)

Like-Minded Circle of Interest: A group of friends with common interests, share in the circle of friends, exchange common interests and hobbies, enrich their lives; (52.8%)

Reflect the truth around the news circle: through the circle of Friends published information, to understand the information that happened around, to meet their own curiosity; (49.8%)

Pure relaxation of the entertainment circle: through the circle of friends to publish, share information, to understand the entertainment information, relax; (44%)

Solve the problem of mutual help circle: oneself encounter problems, troubles, in the circle of friends vent out, so that friends can be concerned about, persuasion, ideas. At the same time, you can give some help to friends in trouble. (43.5%)

Comprehensive integration of the information circle: through the circle of friends released a variety of information, choose their own interests, useful life, study, work and other information; (42%)

Achieve mutual benefit Circle: in the circle of friends to exchange relevant studies, life, work information, so as to achieve academic progress, life satisfaction and work promotion; (35.3%)

To meet the consumer shopping business Circle: The circle of friends to meet their own some purchasing, Hai, buy luxury goods such as consumer demand; (18.4%)