Combat: Open the natural flow of the gate Baby title optimization from rookie to proficient

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Dry Taobao, know, the importance of natural flow, and baby title how to set the natural flow is the most important, buyers in Taobao when the basic will not aimless, most buyers will be based on their preferences in Taobao search. This time baby title keyword has played a decisive role, baby keyword set the more detailed, the more popular, the more close to life, then your baby is the probability of being searched is higher. Below teach you how to optimize the title of the baby, so that their store traffic increased by 200%.

The impact of Taobao search for a lot of factors, we commonly have, DSR, sales, price, shelf time, relevance and so on. Title, is a kind of relevance. And the impact of the title of a factor is the product attributes, this is not unfamiliar, the release of products, all need you to fill in the corresponding different attributes, only improve the attributes, to better the title optimization. In general, attributes represent your product and the product matches your title.

Three words do not leave the bank, first said the through train inside the promotion of the title How to optimize!

The most basic of the through train skills is the optimization of the title of the promotion. Do the title, keyword Quality score will be better, the same, quality is equal to the same amount of display, you can use a lower price to get, that is to save you money.

How big is the different title? Let's take a look at the actual case!

As can be seen here, the same promotion chart, the first good title hits less than the second with some attractive click of the marketing words of the high click Rate. So it is also very important to set the title of the through train.

1, a baby can use 2 to promote the title, you have set? This must be set to two, constant testing.

2, the title must try to contain the main attributes of the product such as lace is a very important attribute that must be added. Because you promote the setting of keywords, will use a lot of lace to combine keywords, if there is no added, the quality of the score will be affected.

3, to ensure that the promotion of the title read is more fluent. Do not set the special awkward to the original lace strap nightgown is very good, you have to set into nightgown strap lace so read up a mouthful.

4, the title with some of the marketing of the attraction click of the word is very necessary. For example, special sale limited to buy explosive money for only one day and so on!

Below violently insert the subject! Taobao store Baby title optimization need to pay attention to which aspects?

Anything is the key point of his, Taobao optimization key points in the customer's preferences, customer preferences, we give what, optimization of the way is also so. Through learning and understanding Taobao SEO title Optimization skills, everyone can do shop flow promotion, teach people to fish as a fisherman, the title optimization function is to inform everyone method, the flow of detonation.

Keywords weight lifting

Title optimization is a bit like lifting weights. The main tactic of lifting weights is to let him lift the barbell that best suits his ability according to the athlete's condition. and title optimization is based on the weight of the current baby to choose the most appropriate keyword to get the maximum click and transformation.

The title of the product is better set, as far as possible to the customer search a large number of morphemes according to reading habits added to the title. But the vast majority of ordinary sales of the baby, in the setting of the title is relatively complex. You have to think about a question: Where do users see your baby?

A, the customer searches the hot word, according to the time of the next wheel broadcast, because close to the next frame you have been shown.

B, the customer search is long tail keyword, the result quantity is relatively few, and you have advantage in this result.

A results of the case, even in the results of the comprehensive rankings, the next shelf time of the same baby very much, popularity in the comprehensive ranking also occupies a certain proportion, you have to show little time. Popularity ranking Although the number of search now is not much, but can be used as a seller to view their product popularity points of reference.

b The result is one of the main ways to keep you on display for a long time. Interestingly, the explosion is almost not going to fight the long tail of the word (why you think about it), so find the most suitable for their own product of the long tail word is to find a blue sea for their own baby.

Second, talk about long tail keyword

Someone looked at some of the title optimization of the text there is doubt: Long tail keywords generally include hot search keywords, you say the difference between long tail and hot search keywords meaningless.

Search engine read the title has a maximum matching scan, if the customer search keyword is very short, very common. You can't optimize this keyword. If it is a long tail keyword, this time if you are in the title of the keyword and customer search consistent, then the search will default this is the result of the largest match, your product will be given priority to display. From a technical point of view, we can optimize the long tail of the keyword just.

Therefore, the idea before optimizing the title is very important. Ordinary sales of the baby title should be: to ensure that the longest tail keyword matching under the premise of hot search keywords.

Also some students, know the importance of the long tail keyword, in the title of a lot of long tail words, although the last search this word you show a good amount, but only you a person in search ...

So choose the long tail keyword must also pay attention to two points:

Validity: You set the long tail keyword must have a certain number of buyers in the search. The suggestion passes the data Rubik's Cube to Amoy the word the profession hot word list choice. In addition, I prefer to choose, the long tail and the conversion rate is a little higher than the word to optimize.

Chicken words: Choose the same keyword as you deal with the key words, so as to ensure that you have the most clicks in the word.

If you stick to the title optimization log, after a while, you will find a very interesting thing: as the popularity of the product, hot search keywords and closing words will become shorter. And this is the time to predict you: to carry out another round of title optimization. Because the user search behavior is constantly changing, the hot word certainly does not change, for example T-shirt dress These words needless to say, the long tail word change is more frequent, probably one week or two optimizes once more appropriate (different product weight title optimization strategy is different, now you should be able to understand this sentence)

Third, the value of key words

For example, to sell a soya-bean milk machine, in the cost and in the search value point is very different. Perhaps these two places customers are Taobao, but the psychology of buying is very different.

The idea of a good customer is to know that there is something cheap here, but I don't know if it's any use to myself. So this time the soy milk machine on the healthy life of the value of refining is very important.

Taobao search for most customers is a keyword search, such as soya-bean milk machine. At this time they to the green healthy life of the Sue is basically sure, and they want to identify is to buy nine Yang soy milk machine or other brands, is not authentic, how to warranty, what after-sales service and so on.

To sum up, if your store's baby flow mainly from Taobao search, you must simulate the behavior of customers, experience the customer shopping psychology. Instead of blindly putting the value of the product you think directly to the customer.

Of course, the above method is only the most basic value keyword refining method, walk other people walk through the road, standing in others stand in the place to think. We often say stand on the other side of the point of view, but the real point of view of the user is often difficult, there are generally three levels: the most basic is to think of themselves as customers. The second level is to select a customer to investigate. The third layer is to select a certain amount of customer data analysis.

Taobao search did not give the search rate of data, but through the through train there. You can try the same picture, copy different. Or the picture is different, copy the same test search rate to understand the real customer value needs.

The above is the idea, the following talk about the real! Road and surgery to both, invincible in mind, Invincible in the world!

So how to optimize the title?

The specification of the title:

A the full use of 30 Chinese characters, but do not make statements, many problems, piling keyword title, one Taobao boycott, although now not so strict; second, the user experience is not good.

Note: Taobao rules: Avoid the use of a large number of similar/duplicate titles, intentionally piling some brands, using special symbols, pay attention to sensitive words, appropriate use of space. Some of the sensitive words are not serious, can be used first, some time ago, the original list and other words are also available, but now is disabled, so sometimes we can drill under the loopholes Taobao.

b) Keyword arrangement

① First keyword + second keyword = First keyword + special character + The second keyword is the close arrangement of rules, search special characters will be ignored, search results do not include a split (that is, the search results in a number of keywords in order closely linked).

② First keyword + space + second keyword = Second keyword + space + first keyword, that is, order-independent law, with a space split two keywords search results include split (that is, the search results are closely linked to multiple keywords and a number of keywords are not closely linked to the situation), the sequence of keywords and search the order is irrelevant.

How to combine a bunch of words into a baby title?

Baby sales period is fixed, there are words, then how should we combine these words into a complete title? Do not randomly piling keywords, which has a certain skill Oh!

1, the key word tightness:

We take a look, "Korean version of the Windbreaker" and "Korean version of the Windbreaker," the 2 words, but the middle of more than a space, but the results of the search are similarities and differences:

You see that? "Korean version of the trench coat" with the search "Korean version of the Windbreaker" when the baby sort has changed, this is the SEO said the keyword tightness principle;

2, do not let waste words occupy a position:

Now Taobao search, there are some words are "waste words", for example, "parcel post" the word, you just set up in the baby "seller Bear Freight", then when the buyer search "XXX parcel post", your title, even if there is no "package mail" 2 words, but also can be searched for:

You see? Here, we search "windbreaker parcel post", the top 3 of the baby, the shipping costs are 0, but the title, but there is no "package mail" the 2 words.

Similar words have "discounts" and so on, here to explain, "discount" the word, must use Taobao discount tools, such as "time-limited discount" tool, or to participate in gold coins, poly-cost activities will be the default, with Third-party software is not available oh. #p # subtitle #e#

3, keyword Order impact ranking:

Our keywords are sorted before and after, and will affect our rankings, look at the following example:

4, keyword position impact ranking:

Keywords appear in the position, also will affect the ranking, here, we search "Korean version of the windbreaker" the word, look at the following search results:

Through the search of some words, we found that, in the case of sales and other factors, the keyword position appears in the front end, the higher the search weight. So, when you do the title, you must put the most suitable for your baby keyword to the front, to get a higher search weight

Title optimization, is a long-term and meticulous work, must adhere to periodic optimization by cycle. While optimizing, while evaluating, the general evaluation cycle is 7 days, using Quanta as an evaluation tool. Before the optimization, first record the number of visits to the baby, if you do the optimization 7 days later, the quantum background shows that your baby is not significantly increased traffic (20%~30%), then you have to consider doing it again. If there is growth, it should be adjusted according to the volume of sales. Stick to it, you will find that your store traffic will be a big leap. Of course, for the number of SKUs than more sellers, you do not have all the baby to do, the sales of high, the general selection of TOP10~TOP20 of the baby to optimize the title.

Dry, dry, dry goods! Combined with a small example, "hands-on teaching":

Case Clothing title optimization category "Lace shirt/Chiffon Shirt"

Subject: Lace sweater chiffon sweater (belong to lace chiffon mosaic)

Attribute word: Lace chiffon long sleeve round neck pure color pearl Bubble sleeve Korean version 2013 autumn new

Click on the word: Genuine special price explosion of hot new products selling

Main tools: Data cube

Select the category first, then the date is generally selected 7 days, the data is more accurate.

Sorted by the search heat, these words are available.

Preliminary elaboration of a Heading 1. 2013 Autumn Dress new Women Korean version of long sleeve chiffon shirt shirt lace Shirt

According to the conversion rate to find the expression of moderate, why moderate, too high you can't rob, too low no one search.

Here need to note that the focus of the focus, should be careful to optimize the closely linked to the key words. Because according to the new principle of close keyword, you optimize the good, ranking more forward. This is a search to find out. A word that is tightly linked in three words, search sales very low also can arrange the position well.

Further optimization: 2013 New Autumn dress women Korean version of chiffon shirt lace shirt net yarn dozen women long sleeves

Notice that I've chosen a 7-day search volume of about 4600 words to optimize is the bold word

The next optimization is to try to get the other words to connect on the basis of the word.

The end is long sleeve I want to let the long sleeve with the above words linked to use Amoy Word area search Of course search is still want to closely linked words.

I choose the long sleeve lace shirt: The title turned into 2013 new autumn dress women Korean version of chiffon shirt net yarn dozen women's long sleeve lace shirt blouse

This is not finished, you can continue to dig, in front of the net yarn can be linked to the bottom of the shirt can also be followed by a lace shirt or blouse to pick up the word can continue to connect.

Here are two points to note: 1. Don't repeat the words in order to connect; 2. Try to ensure that hot words are included.

To give you a little advice, search is not all, reasonable search optimization is very good do not be obsessed with the optimization of the title, which will waste you a lot of time, trifles!

It's more important to know what to learn than what to learn. It can be said that by the explosion of the shop is often unhealthy, because the customer loyalty to one of your products cost-effective. A shop with a high repurchase rate is often a full bloom because customers are loyal to your store or brand. Search traffic is important, but maybe more of your traffic should go to the old customers, get 70-80 points, and focus more on positioning, products and CRM.

Here are a few FAQ

1. Is there a sequential distinction between the key words?

In the search, as long as the baby title in the Order of search keywords (including the first question in the half-width characters and spaces), you can let buyers search. The search is for "short-sleeved shirts", with the title "Short-sleeved shirts", "short-sleeved shirts", "Short Sleeves/shirts" (including half-width characters and spaces in the first question), one of which can be searched by buyers. The title contains only "shirt short sleeve" "shirt short sleeve" "Shirt/Short sleeve", will not be searched by buyers. This rule is named as the tight permutation search law. When you enter two or more keywords in search and are tightly connected, search results are searched only by the order of keywords in the search.

2. Why is there some treasure in the title of the keyword in the reverse order, but also will be searched?

When searching for the keyword "short-sleeved shirt". As long as the title contains "short-sleeved shirt" This four words, you can search, do not need to follow the search keyword order. "Casual Japanese and Korean short sleeve shirts" "Casual Japanese and Korean short sleeve shirts" "Casual Japanese and Korean shirts Men's short sleeve" "Casual Japanese and Korean men's short sleeve/plaid shirt" can be searched. This rule is an order-independent search law. When searching for two or more keywords, and using a space or half-width symbols to distinguish between, only the title contains a search of several keywords can be searched.

3. Does the baby need to have some symbols in the title? For example ()/

This problem actually involves a keyword search rule--half-width characters and spaces are ignored in search results. For example, when a "short sleeve/shirt" and a "short-sleeved shirt" are set on the title, the effect is the same as the "short-sleeved shirt". The buyer in Taobao search "short-sleeved shirt", set the "short sleeve shirt" and "short-sleeved shirt" baby will also search.

From the above three points we learned. Baby can let buyers search, not only depends on whether the title of the baby contains search keywords, but also depends on the combination of keywords keyword is correct.

Ramble about the so-called methods, in fact, as long as Amoy friends pay more attention to multi-way observation, multi-angle analysis, many practices, can comprehend and summary of things more than these, we always in practice constantly groping forward, and in the way of groping forward to find we have never met the familiar shadow, and then we gradually familiar with, And the roads will grow wider. Finally we turn around--roar roar ~ The original is so! or that sentence: The method is infinitely many, but ça-the best for their own. Amoy friends are willing to develop an early title optimization of the Tathagata God Palm! Write your own satisfaction of the title ~

SOURCE Link: http://bbs.paidai.com/topic/185860