Combine marketing to maximize the ROI of network marketing

The advantage of network marketing originates from the internet itself.

The Internet is designed for resource-sharing purposes and is powerful because of the development of computers and information technology. The internet is not a simple information sharing and entertainment sharing of traditional media, it brings together the advantages of traditional media, beyond the traditional media. It has the transmission speed of the radio wave media, but also has the graphic media information detailed characteristics. It is the media, but also an instant messaging carrier, the development of the Internet witnessed the progress of instant messaging from text-to-speech to video. It brings a virtual experience of human-computer interaction and constantly improves the user's virtual experience with technological advances. The advent of the Internet has shifted the control of the media from producers to consumers. The internet continues to create smarter consumers, who are well informed and Maverick, and are opinion leaders who are ready to smash an old market or form a new market through the wide spread of influence across the Internet.

Internet-based Marketing is challenging the traditional marketing model, it will produce what kind of product decision to the consumer, let consumers decide the price of products and services, in a convenient place for consumers to deliver. More importantly, network marketing is also constantly challenging the traditional way of communication. Network Marketing can spread the brand more can establish and improve the consumer's virtual brand experience, forming a strong word-of-mouth communication effect. In a virtual world that transcends time and space constraints, consumers understand brand propositions, brand commitments, and the brand itself in endless human-computer interactions.

Network Marketing Convergence brand advocates, in the interactive community so that the brand's advocates for the spread of the brand spontaneous output, so that the benign brand experience in a harmonious interactive communication moved more target audience. Network Marketing can extend the brand from the real world to the virtual world, for the users of the brand to build a virtual space they want to be a member, and here constantly improve their brand experience, become a loyal user. Network marketing because the Internet's one-to-one transmission characteristics become a direct marketing tool, this is constantly for more and more marketers agree.

On the implementation level, the advantages of network marketing are also obvious. Network Marketing to give full play to the characteristics of measurable, according to the quantitative marketing target real-time measurement, real-time correction, improve marketing accuracy and the controllability of results. The marketing activities aimed at the quantified marketing objective are easy to accumulate experience and make the marketing optimization possible. Make full use of network marketing in the implementation of the advantages, so that marketers continue to accumulate experience in the virtual world of brand communication and direct marketing.

Joint Effort Network Marketing

Since 2003, the effect of marketing-oriented network advertising with the help of Internet technology solutions provider has made a more significant development.

Looking to the future, we believe that the advantage of the full use of network advertising depends on the services of the Third-party agencies can be matched. For the effect of marketing-oriented network advertising activities, the number of impressions → clicks → visits → page number → marketing results page → marketing results of the evaluation system has been quite perfect. The experience of optimizing marketing activities involves the position selection of advertisement, the expression tactics of advertising originality and the choice of trading conditions. For brand-oriented online advertising activities, the industry is still waiting for third-party institutions to improve consumer network behavior/habits of research reports to understand the consumer media contact habits, improve the market competition environment information collection to understand the competitor's marketing intentions, After perfecting the tracking analysis report of the advertisement to understand the consumer's attitude and reaction to the advertisement, we can develop a set of evaluation system of the advertisement activity, and really measure the influence of the advertisement activity on the consumer's mind, not the mouse action of the consumer.

To improve the scientific and reliability of network advertisement planning in the whole industry, and to further improve the planning and operation ability of network PR and website construction, and to use network PR to influence the media guidance, to guide and control the speech of netizens to enhance the reputation and preference of the brand; long run enterprise/brand website, Make it a platform for brand communication and customer relationship maintenance, manage customer's online experience, enhance brand loyalty, and form an effective long-term network brand communication strategy. With the increasingly mature effect of marketing strategy, taking into account the enterprise short-term marketing goals, and ultimately achieve the goal of network marketing, improve the efficiency of network marketing.

Although network marketing will certainly constitute a challenge to traditional marketing, but this is not the real purpose. The resultant network Marketing enables the enterprise to establish the clear network marketing goal first, then according to the brand communication or effect of marketing-oriented activities, or the development of network advertising strategy, network public relations strategy, website Construction strategy, or the development of search marketing strategy, email marketing strategy, advertising Alliance marketing strategy, or the use of the mutual force between the various strategies To maximize the ROI of online marketing.