Common SEO misunderstanding: semi-use + optimization by feeling

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Hello everyone, I am Chengzhou. Recently a lot of friends asked me some basic questions, but from these problems obviously feel that there are some problems in the understanding of SEO, in fact, everyone's basic SEO knowledge of the theoretical part of the master is very good, but these basic problems are easier to go into the wrong, Today I would like to introduce you to the current easy access to some of the misunderstanding. For SEO misunderstanding in fact, many friends have talked about some of the common misunderstanding, but may be talking about a number of specific operational errors, here I would like to talk about the whole of some of us to accept SEO knowledge, there are some operational ideas of the error analysis, I hope we can enjoy.

1, half of the doctrine, do not pay attention to practice

A lot of friends at the beginning of learning seo, using SEO is the use of some of the previous webmaster experience, this is understandable, but a lot of stationmaster is to pursue half doctrine, we all know doctrine the most important is three: possession, selection, innovation. Many friends are very straightforward to take the knowledge of the predecessors to occupy, also according to their own needs to pick a part of his opinion of the more useful knowledge, but did not verify the accuracy of these knowledge, here is not to talk about innovation, this is a lot of friends easy to go into a misunderstanding.

For example, we all talk about keyword density, all say keyword density to control in 2%-8%, and the key words to naturally appear, if we do not practice to verify these boundaries, it is difficult to grasp why there is such a boundary (less than 2% is not conducive to keyword-related promotion, above 8% have stacked the suspicion of keywords), Why the key words to natural appearance (because of the natural appearance of Web keywords, search engines will be relevant to the site keyword is too high a moderate tolerance of the page). So the first misunderstanding is what everyone else is the boss, they do not practice.

Solution: Many friends can quickly say: practice. But how to practice it? The following three steps you must note:

A, in order to avoid the wrong type of practice verification, the proposal at the beginning must learn the most accurate SEO theory knowledge, from the source to eliminate waste type of verification. Here we recommend learning to search for the optimization guide, such as "Baidu Search engine Optimization Guide" and "Google Webmaster Guide."

B, the development of a subdivision of the practice plan, can be staged, can also be multiple Web site synchronization. For example, the keyword density of the above range, you can specify 3-4 intervals for testing, production of 3-4 pages, a keyword layout of different keyword density, to see its impact on the site keyword rankings.

C, the implementation phase, in strict accordance with the program implementation, do a good job of data statistics, and start data analysis, to data convincing. The specific data is subject to a single practice case.

2, site optimization by feeling, where is where

The more in-depth understanding of SEO friends may increasingly feel that the difficulty of SEO, which is the most difficult to control the effectiveness of the SEO, because the search engine is changing, and to achieve control, based on the data to do a lot of case analysis, and the previous case analysis after a period of time may be ineffective. This also leads to site optimization many times by feeling, to later we learn SEO is not for this piece to take out the attention, also follow the optimization by feeling. In fact, this misunderstanding is the most undesirable, because once we do SEO, do out of the work must not be controlled, and the effect of unpredictable.

For example, to optimize a keyword, if you do not set a goal, do not make an implementation of the plan, then do the cycle is certainly too much flexibility, occasionally relax under the longer cycle, even if the optimization plan, but can not control the details of each link operation, such as hair outside the chain, if the forum signed a day can send 200, But the anchor text link, one day only 50, if 1 anchor text = 2 Forum signatures, then definitely do the signature better, if 1 anchor text = 4 Forum signature, then do the forum signature and anchor text link is the same effect, if 1 anchor text = 10 Forum signature, then do signature link is significantly weaker than anchor text link. These effects to quantify control is precisely what many people ignore.

Solution: Deepen the concept of scientific seo, data-seo thinking, not limited to the illusory feeling, do controllable seo. There are two specific aspects to be noted:

A, know how to use data tools, such as Baidu Statistics, Google analysis tools, to understand the internal optimization of the site and user access to data. In addition, in-depth understanding of user access to Web pages and search engine Spiders crawl Web pages of some data, here need to apply professional tools, such as light years log analysis tools. With tools, it is important to use a multidimensional analysis.

B, good at making controllable programs, with controllable thinking, it is necessary to apply it to the SEO work. For example, a small enterprise site, to optimize the keyword, we set the target is 2 months, how to the two-month goal of the workload, how to decompose to each day, how to arrange to carry out, and the process of the contingency plan for unexpected problems, need to be well developed.

Of course, there are a lot of problems need to be in a specific operation, here simply to talk about two aspects, the next opportunity to introduce you. Friends who want to talk to me can add me qq:843745641

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