Community station early operation positioning, should not be "high handsome"!

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"High-handsome" site-high-quality functional details, the application of rich, handsome interface

Most webmasters in the process of planning a site functional entity, tend to focus on the initial site will be able to take into account, high-quality functional details, the application of rich, handsome interface three "high handsome" attributes, with such a foundation, in the peer competition in the relatively easy to kill a way out. and "Gao Fu Shuai" attribute in a community station operation positioning is applicable? In fact, the real user's concern for a community, "Gao Shuai" is not the most important, it is like a person in the desert, see a bowl of water and a piece of gold, often water than the BRICS more important.

High quality feature details vs. tight key requirements

An example: a picture sharing community where the main business point is to create a user relationship through picture sharing, now you have the opportunity to introduce community games, photo parameters two features, obviously two features are helpful to you, but in the limited energy, choose to serve the site's main business point of the "photo parameters" for photography enthusiasts will be more attractive , but once the choice of community games, virtually opened the competition with the game community, and the main business point picture sharing did not improve, resulting in user viscosity decline, limited energy dispersed. We need to understand the community, now and the future to face the user groups, so in the functional planning of the road, we can use limited energy, mainly to solve the user's most concerned about the needs, and not blindly immersed in the pursuit of high-quality features.

Application Rich vs Application Active

Two teams of 22 people play football, the atmosphere is hot and hot, 22 people a course, one person a football more boring things? Community function is also so, in the initial too rich application, but will be our limited users scattered to too many applications, the initial user volume is low, the most should be considered is the application of active degree , so do not pursue too rich application, let the user in one to two main function, stir up the atmosphere of the hot community first and then according to the user quantity, the user needs to open the new application will be the rational choice. If you are going to choose a site with more applications, that must choose a application can easily increase or decrease the system, such as: Community system Spacebuilder Although there are, micro-bo, stick, group, log applications, but the actual use of the group is a need to compare the large number of users in order to be active in the application, Initial opening will become the pain of the community corner, you can make a plan, 5000 users what application? 10,000 users what application? When to add questions and answers, photo albums and other functions.

Nice interface vs simple and easy to use

The site has a handsome personality of the interface, it is obvious that the site can add points, can allow users to enter the site when there is a pleasing feeling, but here it appeared, tune problem, in fact, users of the same interface to the beauty of the judge is difficult to standardize. We can not do to let all people like the words, as less handsome personality elements, mainly from the interface of simple and easy to use, like a party with red wine, white wine but never without mineral water. You can focus on the features that you want users to use most often, arrangement is reasonable, the function of the button is clearly visible, the font size of the page is suitable for reading, the site's navigation structure is traceable and so on, especially in the early planning of a simple and easy-to-use information architecture, for the development of the late site will be the best help.

As a community webmaster, to always remember the value of the community, not gorgeous appearance, outstanding function, but should be the user as a priority object, our site is not to dazzle the technology and existence, do not need to blindly like the web1.0 era of the pursuit of the site's "High Handsome" attribute, As the site representative of the web2.0 era, the community station should focus on "people", and a community that is not "human" is destined to be the community where users can be resident. Webmaster Friends: To understand the community facing users, respect the existing users of the community, then your site is a good first step!