Content-based socialized marketing adtime--sns+

The current situation of social media marketing

Content-based marketing is not a new concept, the guide and the members of the social interaction in the tour guide from the members to take kickbacks, drug dealers and consumers in the radio media program interaction to the Medicine guide and so on, are based on the example of content marketing, but they rely on the media is different. Social media marketing has also branded a lot of people with this impression.

With the rapid development of mobile Internet, traditional media has become a part of social media in the Cross-border. In fact, in the increasingly fierce media competition environment, the impact of network media on television is very large, and is undergoing subtle changes, the traditional TV media and internet media two major areas of convergence slowly. Compared with traditional media, the obvious advantage of the network is: Break the time and capacity limit of the program broadcast, provide a all-weather open interactive platform, let the audience and the program have 0 distance contact. Not only television stations, newspapers and radio stations are networked.

Business-based social media are worth far more than social media based on gaming or entertainment, or even dozens of times times or more, experts say. Social media word-of-mouth Marketing is based on social media, do related brand Word-of-mouth marketing activities. Social media word-of-mouth Marketing is a trend of marketing, the International network of Word-of-mouth marketing development tends to mature, and made a lot of honest and true rules. At home, the network Word-of-mouth marketing industry is still in its infancy, there is no similar to the United States self-regulatory organizations and Word-of-mouth Marketing Association. According to the American Association of Word-of-mouth Marketing data show: The world's top 20 brand reputation is related to UGC (user original content), 34% of bloggers published on products and brand advice, in the choice of goods and services, people pay more attention to their ranking on social networking sites, 78% of consumers believe that friends recommend, Social media marketing space is huge.

Adtime Social marketing based on content

Adtime divides the network data into user behavior data, network personal data and network content data. Among them, netizens ' behavior data and network personal data are mainly aimed at precision marketing. Network content data (picture content, text content, video content and so on) is the Internet core data, as the third party Internet advertisement technology company, Adtime attaches importance to the content creation and the technology application, strives to build the content based social media marketing solution.

Social Media marketing Platform: sns+

The domestic tomorrow is abroad today, now in the United States every day 58 million Americans in the use of social media, Facebook has become the main platform for brand communication, consumers pay more attention to the brand. Sns+ as a domestic professional social media behavior analysis marketing platform, based on the Adtime Internet advertising think-tank architecture, the integration of a variety of social media products, fun/entertainment (interesting), altruism/value (interests), innovation/ Thoughtful (innovation), interactive/sympathetic (Interactive), timeliness (Instant) and Integration (integration) 6S combination of creativity, the advertising content to the user's vision, to create a dedicated advertising customer network atmosphere of public opinion.

Sns+ includes mpm+ (Micro Po Marketing) Micro Bo Platform Precision Interactive Marketing system, providing sns+ precision Interactive marketing program; iwomm+ (Internet Word of mouth marketing) Word-of-mouth Marketing uses unique "multicast, Single-point detonation "marketing strategy, and the planning of word-of-mouth topics or events, according to the steps of the Forum, SNS, questions and answers, blog positioning spread, increase interaction, word-of-mouth guidance and management, rapid expansion of brand awareness and establish a good corporate image, cultivate their loyal customers, and finally achieve the promotion of brand image, Promote the purpose of sales; epr+ (pr on line) brand customer Network PR service, help advertisers calmly occupy the mainstream internet media voice, and public opinion monitoring, advertising, topic hype echoes, to Adtime's legal resources to help customers build Internet promotion strategy and crisis management, sns+ is a good weapon against competing goods.

According to Nielsen's research, American users spend 20% of their time online and 30% of their smartphone use on social networks, equivalent to 121 billion hours a month. 89% of respondents said they use the free tools provided by social media, such as posts,likes and pins, and 75% of advertisers say they are investing in paid social media advertising, including sponsorship content, brand mapping and growth likes. 65% of advertisers plan to invest more in social media in the future, and marketers are adjusting their advertising campaigns and budgets to keep up with consumer changes. 41% of advertisers have specific paid social media advertising budgets, and in order to drive paid social media advertising, most advertisers plan to move some fees from other sources, and the value of social media is gradually recognised. Sns+ the function of social media to multiple elements, through different product mix, for advertisers to provide different delivery effects