Contrast between short message marketing and mail marketing

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Do E-commerce, in addition to do online promotion, for offline users of the marketing is also very necessary, text messages and mail these 2 kinds of marketing methods is the most common offline marketing means. There are some similarities between them, but there are also different places, the author will come up with some data to compare and analyze these 2 kinds of promotional means.

First, the effect.

e-mail marketing can be tracked, through some analysis tools can be seen from a message sent after the detailed effect, and the message issued, no way to trace the details of the data, but can also see a general. Some time ago, just sent an email and a text message, their results are roughly as follows:

This is the Mail revenue graph, this time the mail sends consumes approximately is 1000, brings the traffic 1661, the sales volume is 21000.

This is the benefit of text messages: Because SMS can not be tracked in detail, here and the previous period of the same period of income comparison, can also reflect on the side of the text message revenue, the growth of 15000. And this time the message consumption is almost 1800 yuan.

In contrast, the effect of the message is slightly better than the effect of text messages, less consumption, bring more benefits.

Tell me about their preparations.

Although the effect of the above message is better than the text message, but to send a message to prepare more text than SMS. SMS only need to think about dozens of words of creativity, but the mail needs a lot of planning work, but also need picture design, page collation and so on, so the mail consumption is not only to see it spent money, but also to calculate the cost of these human resources.

About the preparation of the mail sent, the theme of the planning is very important, a good theme of the click on the impact is very large, the theme of the most important thing is to offset the user's alert mentality, not to arouse the user's disgust, it is not considered junk mailbox. If you are a member of your own site, then it is good to add the site name to the top of the topic, allowing the recipient to know at the first glance that this information is not spam, and may be useful to you.

Short message content planning needs very attentively, because the user sees the text message, needs to turn to the computer before can enter to our website, therefore the text message content Best is lets the user feel that I should turn on the computer to look this website. Yesterday I received a message from every guest, its general content is to say: "I have how many points, what can be done, to be consumed in the year, or points will be 0." After reading a text like this, I would like to see my points, otherwise it seems that I will lose. This text message content is very successful.

They send the best time

An appropriate time to send is important for both SMS and email marketing. SMS, the most important thing is to consider the user more in front of the computer time period, if you are in the meal when you send a message, may eat dinner everyone forgot the text of this stubble, so 9 o ' clock in the morning, around 1 o'clock in the afternoon send SMS is a good choice.

The message is sent, it is important to consider which day of the week, although the impact of the message is continuous, but most people's attention to expired mail is very low. So email is the most taboo is Friday, because the next time everyone rested, many people will not be concerned about the mail at the weekend. 周一、二 hair is good, this time everyone just started a new week's work, the message of concern is higher, send the message open rate will be much higher.

The choice of 2 kinds of marketing means to target

Whether it is a text message or email, we should do some screening of the object of marketing, not everyone hair, this will waste a lot. For SMS, send the object is best in our website shopping more area of the crowd, because the message consumption is relatively large, so it is best to save. For messages, it is more important to filter the data, to target users who have had feedback on the message, either open it or have it clicked. For example, we sent 5 emails to 10,000 mailboxes, so we can count the number of people who have opened the mail in these 5 emails, and then the next time, the main target for this group, and has not been the click of the mailbox, it will be washed away. This will increase the quality of your mailbox and bring a higher conversion rate.

SMS and mailbox can be said to be very effective marketing means, can effectively increase the revenue of the site, they have some differences, we should be targeted to do some work to improve the transformation brought about by the online marketing more successful.

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