Create a good first impression network marketing is half the success

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Just like when you're in a job interview, it's easier to win the interviewer's favor. In website construction and network marketing, creating a good first impression has been half done. If the good first impression is more abstract, not easy to understand, so bad impression must be detrimental to the development of network marketing. For example, when we open a Web site, waiting for half a day is not open. It is not easy to wait for the page to load, but found that the site content has been a long time no update, and a lot of content is also irrelevant, page art design is general. User experience so general site, if not a special factor, presumably will be a lot of users abandon. Said simple, the site to the user's impression is actually the user experience, but this experience is not limited to the website design, there are network promotion, website copy writing and many other links.

First, novel and accurate search show creativity

Web site to promote the way there are many, search engine marketing is the most direct and effective method. Both the purchase of keyword ads, or through the natural ranking of the way to get the ideal display location, novel and accurate search to show creativity is very important. The user has not yet clicked on the site link, show the user's search creativity is mainly composed of two parts, one site title, the other is the content description of the site. If you buy the keyword ads, the search engine is to allow users to combine the site Display page and promotional ads, to define their own. If it is a natural ranking, then the site title and content description are from the corresponding page title and description.

But either way, the search presentation idea must follow a principle that matches the theme of the displayed page. On the one hand, the search engine does not allow the idea too deviate from the theme of the target page, on the other hand, if the user to browse to the final page and the search engine display does not match, it will also reduce the user experience. Therefore, the Website Advertisement Demonstration initiative is faithful to the target website page is very important. But there is a problem, is loyal to the original page theme of the creative sometimes is really attractive, so creative or not novel and unique, but also affect the user experience, can bring users to the important aspect of experience. Generally speaking, which rhetoric neat user symmetry is more forceful, because whether the site title or site content description, are only a short dozens of words.

Second, fast and stable website Operation Guarantee

A good site also needs to be displayed, so as long as it affects the effectiveness of the site display, are critical key factors. There are many factors affecting the stable operation of the website, among which the choice of Web server and DNS resolution server is very important. In China, because of the long-standing South Telecom North Netcom pattern, the interconnection problem has been plagued the site normal operation of the key link. Fortunately, many front-line host service providers have launched a dual-line or multi-line server based on Unicom, Telecom, Tietong, wired, education nets and other operators. But to be realistic, because of price factors and some of the interests of network companies temptation, many corporate types of Web site interconnection is still an unavoidable reality.

Like a Web server, the stability of a Web site is closely related to DNS resolution server stability. Compared to some of the large network operators of the Web server impregnable, domain name resolution server has been a relatively weak link. Moreover, almost every year, there are some large domain name registrars DNS resolution server attacks occur. Web Analytics Server and Web site host interoperability issues, as if to affect the stability of the site operation of the invisible killer. For these unpredictable network failures, we can do more proactive, such as the site's core data for High-frequency backup, regular Web server to do security maintenance and component upgrades waiting. If it is small and medium-sized companies, choose some more powerful companies to buy host domain name, is also a good decision.

Third, professional and exquisite page art design

Analysis from the structure of the site, at least 80% of the SME site column settings and functions are similar, but the decision site marketing results and user experience, more from the Web site art design. These years, along with people's esthetic consciousness unceasingly enhances, the enterprise to the website art design request also unceasingly enhances. This is a trend, but also a good phenomenon, because for enterprises, website Construction is the perfect art and exquisite technology of the organic combination. From a professional point of view, Shanghai website construction preferred brand pilotage science and technology that the site should first match the design of the VIS system, and the company's other promotional image to maintain unity. Secondly, the website art design must also take into account the industry engaged in, such as mechanical processing company's website, if the design of the gaudy nature is not appropriate.

Actually decides the website art design direction or the customer, this viewpoint author in the different article has already mentioned more than once. Web site is ultimately to give users to see, if the site art design does not take into account the user's feelings, at least in the user's visual impression is to have a discount. Professional and exquisite page art design, taking into account the user's feelings, it is necessary to segment the user community. The first to spend a large user groups, such as the site is that part of the regular browsing, this part of the people's knowledge level, age structure or even lower than the distribution, should be included in the scope of analysis. This is why we often give customers advice, Chinese and English dual language or multi-language website, as well as some foreign trade company's website, the external text version of the site combined with the customer's area for separate design reasons.

Iv. Original and pertinent website copy writing

Whether ordinary users or search engines, are very important content. Whether there is a Web site to meet the theme of the content, often also affect the user experience and marketing effect of a very important factor. This is also the majority of small and medium-sized companies in the blind area, many companies think that a website can be, and ignore the site later maintenance updates. Some website construction website three or four years, the basic company profile and product description, news and so on are several years ago content, such website certainly does not have any attraction. So we came to the first conclusion, the site not only to have content, but also need to update the content of the time with the Times. Site content is constantly updated, not only users feel good, bring direct sales performance promotion, but also will win the search engine Spider program constantly patronize the site, for the promotion of ranking has great help.

If the content can be judged by quality, then each content on the site from the search engine weight, and from the user to obtain the knowledge is not the same. This is why professional engaged in website construction and network marketing personnel, has been constantly stressed and adhere to the original reason. From the user's point of view, if a site often copy the collection of other people's articles, and lack of their own original point of view, then nature will not have any attraction. If you can see the same article on Sina, Sohu or some professional portals, why do users want to run to your website? After all, compared to the large portal site, corporate web site information is much less. Site content is only original or not enough, a professional and attractive site, more than 80% of the content should be related to the theme of the site.

Although network marketing seems to be in full swing, in fact its theory and practice are still exploring. Network marketing is also a kind of marketing, but its more with the help of the Internet to expand it, so that the basic marketing elements will also apply to network marketing. Network Marketing is a systematic project, in the Internet era to create more opportunities for marketing, because the internet spread with a fast and extensive, low-cost and so on, so the user experience is far greater than the late sale of products and service quality (this is not to say that product quality and service is not important, but purely from the point of view of sales analysis). Shanghai Network Company Pilotage Technology (http://www.joyweb.net.cn), as engaged in Web site construction and network marketing of the front-line combat, comprehensive years of experience that the user experience is definitely a key link to network marketing, creating a good first impression of network marketing success half.