Create "marketing Web site" 6 points to enhance the value of the site

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The same type of commercial Web site, why ranking than your conversion rate is not so condescending to you? All this from the basic structure of the site, a real marketing-oriented web site is not tied to the rankings of Baidu, and even no rankings as long as the introduction of the flow can produce transformation. Just for the simple elaboration, let's look at how to really build a successful marketing website.

First of all, we have to understand the significance of Internet marketing, the Internet is a special group, unlike the physical store, you sell things will naturally someone to buy. The information of the Internet is big, the inquiry is convenient and quick, and the user comes for one purpose: find the answer. When looking for a standard answer, a website can provide better services such as: better applicability, availability, reliability and other factors so that you can stand out and let users have a good impression of the marketing nature. Then a marketing-type site must be 7 elements into the site, so that the site has a marketing nature.

Marketing website Essentials One: accessibility, availability, reliability

Accessible, as the name suggests that the site can normally open as a prerequisite, but also hardware must be opened in the case of higher speed to open the user feel that access to a smooth point is a marketing site has to have. As for how to improve the speed of Web site access is not discussed here, A5 Forum has a lot of such articles can be used for reference.

The availability of content, in the speed of access to the user is eager to find the answer to the problem, the existence of the site is to meet the user's query, in other words, to meet the basic needs of users. Satisfaction, while the answer must be authoritative and reliable then it involves reliability, reliable content is the user believes that the first threshold of the site, if a large number of content is garbage useless information, even if the first two points to achieve the ultimate is not to retain users, not to mention the production of marketing, this is very important, but to do seoer how many? As far as I know today a large number of SEO do content is copied reproduced, purely to include doing content without considering users, such sites will not be too far from extinction.

Main points of marketing web site second: Easy to check, desire, applicability

For small sites, the core content is not much important information directly on the home page to show there is no easy to check the problem, usually this problem exists in medium and large websites. Users click Baidu Link to enter the site, found that the site links complex, content is full of sites, ads occupy half screen to let users overwhelmed, such sites are clearly not in line with the easy to check sex.

So eager to multiply and live, large and medium-sized sites due to the content of too much so needs to be based on the content of the user's desire to divide the region, the more the desire to express the content of the more users like and more important so need to put a very conspicuous position so that users can find the information they want

Applicability is an upgraded version of availability. Available, can be used, barely available. But the application is very different, it represents the latest version of information, the quickest way, the most effective approach and not some outdated information, as if 08 of the news in 12 also presented in Baidu first, then the search engine is to harm the user's behavior. This site can not be learned, we need to update fine-tuning the content of the site, to provide the most healthy latest to the user the fastest help information.

When you are satisfied with the above points, the last point of "valuable" will naturally appear on your site. And for users this is undoubtedly a very satisfactory search experience, so remember your site's services and products, greatly promoting the marketing.

Many people often say that marketing is to add an "online Payment button" or a shopping system to the site, which is indeed a marketing tool, but not necessarily the user will be willing to pay for the things you do. The real marketing is the site of the little drops of the fusion, interlocking content, everywhere carefully carved and polished to show a piece of the most shiny jade, it is marketing-oriented web site.

This article by the Phoenix Ancient city accommodation (http://www.fhceo.com/) Longfeng Inn original, starting Admin5.