Developing e-commerce marketing needs competitive weapon

Where is the key position that determines the enterprise's market revenue?

is not a TV, radio advertising time period.

Not shopping malls, supermarkets, stores the location of these sales terminals.

Not the number of phone sales people.

Not in corporate offices and in conference rooms.

It exists in the consumer psychology of potential consumers! Only touches the consumer's inner world, activates the consumer's latent demand. Will let more consumers from passive consumption into active consumption, will let the enterprise's products or services become the vast number of potential consumers, recognized and accepted the brand.

First, do the electricity dealer must face the battle at any time

Cake and risk always coexist. In addition to the future and profits, E-commerce market also exists marketing risk. Enterprises in the process of e-commerce marketing, not only to face the same industry, similar competitors. Also face the already mature giant website market strength.

Marketing is not only a means of survival of E-commerce enterprises, but also a necessary weapon in the market competition, no one can be immune from the market competition. Because as long as the enterprise or E-commerce platform to carry out marketing, into the field of electrical business, it has to face the existence or potential competitors. This is the law of commerce and the objective reality in the economic environment of the electric business.

Nowadays E-commerce enterprises should pay attention to the must not or superficial marketing system, or simply stress the motivation, management and other internal drive. In the smudge of the War of the "king worship", we must find a strong market competition weapons, that is, to meet the economic strength of enterprises, integration of enterprise resources, the use of enterprise advantages, strengthen marketing efforts, and can directly rout the psychological defense of consumers in order to achieve rapid market revenue promotion of marketing means.

Second, do not have money to do the electricity to burn hard wide how to do

Rigid network advertising can form a short-term momentum and sales, has become the majority of the electrical business platform of the psychological choice.

In a round of high financing, Sohu, Sina home every location is full of E-commerce site ads. As a result of a large influx of Internet advertising web ads market, online advertising more and more expensive, big sites in accordance with the law up 30%, small web sites turned upside down. The signs of burning money more and more obvious, Baidu bidding rankings, 360 Web site navigation and other online advertising fees also began to rise. Blind advertising can bring a bit of return, Eric's data show that there are 3.4% customers, jingdong turnover rate of only 1.9%.

Traditional online advertising prices are almost crazy jump, propaganda effect is increasingly unsatisfactory. By marketing costs, profitability and competitive environment impact, in addition to all customers, only goods, jingdong, wheat bag, when, handle these have a huge investment support giant electric dealers, most of the electric business platform can not bear the daily cost of the "burning" hard wide way to promote.

Wool out of sheep, high advertising costs to the end of the consumer pay. And the price of a product to the high adjustment, it may not be accepted by the vast number of netizens, the impact of the site's profit space. So even if some traditional enterprises set up a platform, there are traditional business funds to support, or to attract the first phase of venture capital intervention. In such a "burning money" of the electric business hard era, in the senior management and investors will be cautious to promote the market strategy, unless the site to impact on the listing or the nth round of financing, otherwise will not allow large-scale hard publicity.

Many traditional enterprises are afraid to enter the field of electrical business, there are many E-commerce platform for this feeling anxious!

Third, soft Wen is to improve the revenue of the Web site must be means

The marketing weapon of enterprise is to have "both offensive and defensive" market energy efficiency, and can realize the expansion of the platform's sales, can make the electricity commodity card in the highly intense competition environment, maintains the steady and the fast endeavor. But the most crucial point, is must be able to meet the economic cost of the enterprise at all stages of the support conditions, the goose lays the eggs after all, no enterprise is willing to do!

Over the past decade, the author in the dozens of enterprises and E-commerce platform to provide marketing in the actual combat found that in the field of marketing can support the electronic commerce platform at any time and even all the way to the marketing means. Is the application of the most common but most effective, the most important but most easily overlooked-soft wen marketing.

Soft marketing for any market stage of E-commerce platform and enterprises, are playing a pivotal role or even affect the future. Especially in today's era of information explosion, soft wen marketing can quickly help enterprises, the brand in the Hao if the flow of the sea to stand out. To help E-commerce platform and enterprises to expand brand influence, while increasing market revenue, expand market share.