Dialectically analyze the promotion of paid clicks from the positive and negative sides

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Webmasters are aware of search engine optimization and pay-click composition of the SEM, most of the webmaster for Search engine optimization have their own insights and application experience, but for paid clicks there are two opposing views, and some webmaster feel paid click can quickly upgrade rankings, maintain stable flow, Therefore, if the long-term use of pay-click to do site promotion, and some webmaster feel paid to click the cost is too high, this is not considered appropriate to pay click. In the following I will build my own station through the experience, and share with you about the existence of pay-click positive and negative two aspects, a dialectical view paid click.

First, paid click promotion effect is obvious

(1) Rapid ranking Promotion

Paid click Promotion just pass, can quickly see the effect, to the author of the initial experience of the site, the first day of the promotion through pay-click to enter the first page without suspense, pay-click promotion one weeks will bring a lot of target users, the conversion of the actual user to 25. This is a short search engine optimization results can not be achieved, during the ranking than search engine optimization more stability.

(2) Tracking conversion rate is simple

We use paid-click promotion, according to the data to carry out the effect of tracking, to compare the rate of flow conversion, so as to better the keyword adjustment, so that pay-click for the intention to effectively convert users to play the most effective role. From the tracking code, the initial input paid click keyword "rhinitis drug list" into the site of users, most of the click is to treat the rhinitis strategy, rhinitis techniques such as the content of the page, the site's product page is empty, no one clicks. Therefore, after running for some time, consider the replacement of the keyword.

(3) control ranking easy to operate

Can adjust the keyword bidding to control the ranking, easy to operate, after paying click Promotion for a period of time, through the bidding keyword from the "rhinitis drug list" adjusted to "good reputation for the treatment of rhinitis products," the promotion of the ranking from the Nineth to adjust to third place. Therefore, the promotion rankings by bidding to adjust the specific location is very easy to operate and control.

Second, pay-click price volatility

The price of Pay-per-click will fluctuate because of the competitive position of bidding. At the beginning of the low price to bid for a "good reputation to dispel bad breath products," the key words, after two months, this keyword heat promotion, more competition, a single click of the price Rose 25%, through the calculation of data analysis, click to bring the target user to the actual user to generate more than the cost of profit, Serious violation of the original pay-click to promote the will. The floating price of this pay-per-click will cause us to be unable to control costs in time and maintain a stable profit model.

Third, the cost may be insignificant increase

In addition to Pay-per-click price fluctuations, we are also likely to face losses caused by malicious clicks from competitors. The competition in the industry is inevitable, and when competitors find out that we have paid click promotion, some competitors may repeatedly click to increase our advertising costs. Of course not only competitors, there may be some idle people and advertising companies will be malicious clicks, this some meaningless malicious click traffic, put on the enterprise's pay-click costs. For example, the author of the site after four months, by tracking the conversion rate of the Code statistical analysis results, the author found that suddenly every day up to hundreds of invalid clicks, and some click into our advertising page did not look at the closed, this is obviously malicious click caused. As a result, paid-for-click promotion may lead to meaningless malicious clicks in addition to the users who will bring the target.

All in all, we need to find a balance between search engine optimization and pay-per-click, so that site optimization has a better customer-switching leverage effect. The author thinks, for the enterprise site in just on the line, we can choose to pay click to increase the site effective flow and improve the main keyword ranking and the brand effect of the enterprise, through the pay-click to complete a short period of time statistical analysis of all types of keywords related data; As the operation time grows, the site Then look at the site's admission rankings. The long-term perspective, only the natural ranking of the promotion and stability to allow the site to have sustainable development. Article by the simple rhinitis http://www.biyanhu66.com/stationmaster original, reprint please retain the source,