Diamond market, European and American brands dominate domestic product discourse right to improve

How to perfect the diamond culture in 10 words? Reporter recently learned from every Krame, in order to improve the Chinese diamond brand in the world of the right to speak, in 2011 Mother's Day came, every Krame drill opened a grand "one word pull, Diamond beauty praise Global collection activities."　　Each carat promises that once the slogan is adopted, it will be rewarded with a carat bare diamond per gram of Latin American. 1951, Chi JWT for South Africa's famous diamond Enterprise De Beers, "Diamond Heng Long, a perpetual spread" of the classic advertising language, the perfect interpretation of the cultural quality of diamonds-indestructible, all-conquering, constancy and perseverance of the masculine, the diamond's cultural value to every corner of the world. Now, with the rapid development of China's economy, the pursuit of quality of life has become a new demand for Chinese consumers and new trends, at the same time, the Chinese luxury market in the world also began to play an increasingly important role. But the industry said that at present in the world diamond industry pattern, the European and American brands still dominate, the Chinese diamond industry's influence and the right to speak urgently to improve. The diamond symbolizes loyalty and taste, and has much in common with Chinese traditional cultural connotations. After 60 years of "diamond-long, one-handed" rule over the diamond culture, China should make its own voice in the next 60 years, allowing more consumers around the world to buy the diamonds and learn more about Chinese consumption ideas and Chinese culture. Therefore, every Krame to invest in the promotion of diamond culture, and sincere feedback to consumers. It is reported that "one word one carat" advertising language solicitation activities required to control the number of entries within 10 characters, easy memory, elegant style, novel and unique, can reflect the "every gram of Latin America" brand characteristics and cultural connotations. The deadline for the collection of activities is December 31, 2012, by which experts will be composed of the jury, selected advertising language winners and the best creative award each, and the results will be published in the relevant media.　　Specific details can be landed in the Latin American Diamond Shopping mall website for enquiries. It is understood that this year 51, each Krame joint industrial and Commercial Bank of China (601398), Agricultural Bank (601288), Construction Bank (601939), Minsheng Bank (600016) and Societe Generale (601166) and other five major banks jointly introduced 0 handling fees, 0 interest in the phased purchase of drilling services, greatly reduced the consumer to fund the threshold of investment value, for countless diamond "exclaiming" People round the dream. As the capital diamond leader, each gram of Latin America provides dissatisfied with the return, the diamond buy back, to small change big, with the old trade new and so on professional service, proposed "five one" investment consumer service standard, has set off the diamond industry sincerity storm. The "one word one carat" diamond beauty praise Global collection activities, is every Krame continue to "believe me" commitment to repay the customer another heavy action.