Discussion on how to optimize the new station to achieve a better ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a webmaster, especially as an enterprise SEO, the site ranking is of course much attention! More directly related to the owners of the income and business performance. So, a lot of seor is very distressed, why Baidu index is not big keyword, new station how to row not rank? It's been two or three months. This kind of distress oneself also once tangle unbearable, later passed a master to instruct, slightly have grasped, next for everybody talk about individual to the new station optimization experience.

First of all: the choice of key words

Generally, the company to a new station, we want to be able to give me a few months to optimize up, when can produce performance. Therefore, the choice of key words is the most important. There is a good saying, rather than a chicken head, we want to be performance, so if those big keywords in the first two pages of Baidu is the site's home page rankings, and there are many weight of the high age of the site, then, we can consider the search for a little bit less key keyword optimization, in addition, In the home also have to do the main long tail keyword optimization, the long tail keyword in the form of participle distribution in the description and other text in the home page. What is the main long tail keyword? The author's understanding is related to Baidu's search Drop-down box and the bottom of the relevant search, and also have to be in the Baidu bidding backstage, backstage there is a keyword tool, we can use it to view the relevant keywords of the day search volume. And then some other search is less or no index but there will be a customer search for the partial door keyword we can layout in the content page, because the door, so do less people, want to reach the rank of nature is not difficult.

Second: For Web site structure and URL optimization

Determine the location of our site, is a large business-to-business website or small and medium Enterprises station? The general company to small and medium enterprises stand mostly Then, you have to do a good job of the site's structure, the best is home-column page-list page-content Display page This tree structure, the construction of a good structure, we have to do the internal page optimization, there is no actual ranking of the meaning of the column we do a good job of nofollow, to prevent Second, do a good job of reading page related anchor link settings, the first can increase the chain, followed by the user experience. Finally, each content page to do the relevant articles and recommended articles of the Forum. However, for the URL, if there is technical support, it is best to use pseudo static form, and then the path to the form of text pinyin, so more conducive to Baidu's keyword rankings.

Again: For the details of the site processing and the release of soft text

General site Framework after the construction of a good, now have to start on the site's soft preparation and some details of the processing, such as 404 pages, 301 redirect, the first page is the domain name of the link and not have other suffixes, site map, the picture is ALT, keyword whether there are <b><h1 ><strong> tags, and other keywords, the density is reasonable and so on, however, for the soft text, the promotion of the site in the early days, daily update one or two false original or original soft text, as long as the site snapshot normal update can.

Finally: for the construction of the chain outside the website

Personally believe that the site's outside the chain to ask for more, the most to be in a few more famous blog (such as Tianya, Sina, NetEase, etc.), a few more well-known forums (such as MOP, seowhy, ADMIN5, Chinaz, etc.) and their industry forum for the construction of the chain can be, Can do the anchor chain to connect as far as possible the best to do anchor cable, can not do anchor link to the text linked to the left to write our keywords. Of course, for example, you are a typical enterprise station (such as hardware, printing, clothing, etc.) it is best to organize a thousands of business-to-business platform for the outside chain construction, every day to carry out a regular outside the chain construction, the hands of a day to send a 50 at least guaranteed to include 30, and then Monday to Wednesday do friends chain, preferably with the high weight of the site friend chain building , if the other side of the site does not have the weight, but the export of links less than the different can cooperate. Then the weekend to Baidu and Google submitted under the site map. There are news network resources of the occasional network outside the chain construction, so that less than two months of keywords in the home page is not a problem, of course, must have a better execution.

SEO Optimization Truth We all know, the difference is that they have their own ideas and executive power, because of this difference, resulting in different rankings of the site will not be the same. Really want to do SEO, recommend the vast number of SEO friends have time to learn more about the site structure, URL, site page, keyword layout, keyword density, word segmentation techniques.

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