Discussion on internet marketing concept of enterprise Internet

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China's Internet development has been going on for more than 10 years and we may not be able to count the number of companies that first made money on the internet, but it is certain that companies using the Internet as a marketing tool are growing at an unprecedented rate in China's first decade of the 21st century. Internet marketing means and methods are also in continuous improvement and innovation gradually towards maturity. Today, I will share with you some of my ideas on Internet marketing in the enterprise--the deep promotion of Internet

Perhaps you can see "Internet depth Promotion" The word first feeling and integrated marketing meaning is relatively similar, the fact is true, "Internet depth promotion" use of means and methods, and Internet integrated marketing methods are inextricably linked, but there are some differences between them. Because I work in the education industry, so the education industry is familiar with the Internet marketing methods, in the educational institutions to work friends must be clear, Internet marketing is generally bidding, portal cooperation, promotion, three major parts. Bidding and portal cooperation these two ways are essentially in the constant investment, improve the process of input-output ratio, in fact, is how to spend money reasonably. and the network promotion, most is free, certainly, does not include the network promotion personnel's salary cost. From the investment point of view, can be simply divided into the network of money marketing and not spending the network marketing, from the marketing effect, the auction is the most effective, cooperation and general promotion although short-term effect is not very obvious, but long-term do, the enterprise's Word-of-mouth construction is very beneficial. "Internet depth Promotion" from the big side, is to bid, cooperation, promotion, the "three large", "series"; from the small place, to promote as an example, is the "blog marketing", "question and answer marketing", "Forum marketing", "im Marketing" and other promotional methods "series" Up, The purpose is to let each customer more contact with our "marketing information", our "marketing information" by customers understand the more, our marketing effect will be greater, and ultimately achieve 1+1 greater than 2 of the effect. I remember last year, I have participated in the China Industrial Information Technology Department of the Network Marketing College sponsored Network Marketing forum, left a deep impression on me, can say that some of their marketing ideas, has let me understand the "series of marketing" the power of education and training industry, internet marketing as an example, the ultimate goal is to increase the number of applications, Education industry by propaganda, second, by Word-of-mouth, three user experience, I think, the user experience is particularly important, in fact, the user experience is not difficult to achieve, the key is to study the customer's psychology and search habits, will be commonly used free promotion methods combined to form a marketing chain, will produce a series of marketing effect. Or to give a small example, IM promotion, mail promotion, blog promotion, soft text promotion, these four kinds of marketing methods how to series?

My experience is that QQ groups and other IM tools are used to find and narrow the distance between customers, in China's society, Internet marketing has its special place, the direct dialogue between people is very effective marketing methods, and customers closer relationship with a lot of ways, but we must put the customer's needs in the first place, Knowing what customers think is always the first priority. The first step has been completed, we have to find ways to allow customers to contact us more marketing information, at this time, mail, soft text and blog will play a role, I think, mail, soft, blog to customer attraction is reflected from different angles. The main function of the message is "push", soft text and blog more like "pull". A "push" a "pull", many customers will be attracted by your charm, as far as educational institutions, I am more highly recommended by the network Marketing College of the promotion of the way, I once with that lecturer on free promotion methods in-depth communication, which also let me on the Internet marketing has updated understanding. In fact, the Internet series marketing more than one, but can be ever-changing, according to different industries, different customers, can be combined with a lot of marketing methods, as long as our customers can accept our ideas, our goal is reached. Do a long time of internet marketing, in fact, they know also limited, continuous learning is to do the characteristics of our industry, is also a good habit, and finally like you to disclose a few I learn internet marketing, one is often to visit the A5 forum, There is every Sunday to the Ministry of Science and Engineering Network Marketing College to listen to network Marketing Lecture hall, this is about to form a habit of me. I hope that through my introduction, Internet marketing can have more understanding, but also hope to make more like-minded friends, let us work together in the Internet industry forward.