Discussion on marketing plan of private Hospital from the future development of website optimization

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The road of private medical care is really hard. Baidu for a lot of words "blocked", the "struggle" between the specialized hospitals, the media to boost. After the hospital network marketing to understand the status quo, the results are obvious to all, but far from enough. With the development of the network, each private hospital has its own network Operation department or website Consulting Operation Center. Gradually all cultivate their own network operation team, from the network editor, Baidu promoter, programmer, outside the chain, SEO, art, planning, and even network security, online doctors, etc., this has become the backbone of the hospital network marketing promotion. In the face of each hospital in the network of large investment, competition is very fierce, then the future of the network market development and preemption, we must face the first problem.

From the beginning of my 07 real access to the medical industry network operations so far, found that there are many markets can be tapped and can be preempted. Almost all hospital sites are doing Baidu bidding and optimization of these two markets, but just ignore the network marketing the real purpose and development of ideas. Optimization is only an experimental phase of network marketing, if you want to enter the real all-round investment stage, you must carry out can be excavated, can expand, sustainable network Marketing!

First, the transformation of advertising ideas:

Advertising is a tool for business interests, propaganda is the dissemination of good things. Careful product reading, there are essential differences, the hospital for the special body to save lives, more profound significance. Many hospitals do not advertise, or only do little publicity, so overcrowded, why? Because they know how to get patients to seek treatment, they have a system of work that attracts patients to seek medical attention.

Second, let patients to "seek medical attention":

The ultimate state of marketing planning is not simply to spend money to advertise, but to do more to make patients confident to hospital treatment. The medical service belongs to the passive consumption, do not misunderstand because the consumer is passive, therefore you will go to the strong pull the hard tear. On the contrary, hospitals should set a higher profile because patients are active and demand is urgent.

Third, the competitive king marketing:

Do marketing planning, there is no kingly spirit, explain the pattern is not enough. To do, we must do the best, the industry's strongest. Hospital brand building and Word-of-mouth marketing is more established in the curative effect, incompetent doctors and just for the immediate benefit of the hospital, can only drop their jobs. I have a medical station before the beginning of the first set up the operation of the optimization of the operating plan to take out, to ensure that the current ranking and effective to diagnose the volume. Remind everyone in the planning before the serious analysis of competitors, but the purpose of analysis is not to rob the market with them, but the whole market to take down, even to a three-year five-year planning, development of the way must be the road.

IV. Integrated Network operations team:

The train runs fast all by the front belt, in my opinion, enhances the planning and the promotion marketing troop is the kingly way! Build the site as beautiful as flowers, today's Lotus, tomorrow peony, what is the use? Any visitors? How much is the conversion rate? Our aim is to facilitate public medical treatment, plainly speaking, is for their own development. Only the network Department of this stall into a strong and refined "special forces", will disdain those "mercenaries."

V. Show strong character:

Hospital good or bad in front of everyone's judgment standard on one, that is, the ability to cure disease; Secondly, from the cultural aspect, the hospital shows is a kind of strong brand character, a kind of authoritative body self-confidence charm, a kind of the noble sentiment that cures a patient. Strength is the light of confidence. Normal marketing behavior in the flesh revealed to the consumer's thirst, hope that they come to the hospital to enrich the outpatient service volume. And what we have to do is to follow the basic tenet of hospital marketing: Let patients come to seek medical treatment.

Vi. establishing the credibility of the hospital:

The patient is in the urgent demand healthy consumer, itself is very sensitive to the medical information, the propaganda does not have the effect is impossible. Why do advertisements not come to mind because advertising undermines the psychological expectations of patients seeking treatment Patients believe that it is harder to find a good doctor if it is difficult to hang an expert number, and to find a good hospital is even more difficult. And what are you doing, experts to do not say, but also to exempt the expert registration fee, free inspection fee, free treatment fee, free consultation fee, surgery fee halved, drug fee 30%! so low posture marketing strategy, patients will buy your account? We do not rule out the presence of patients to join, but such marketing planning is not the hospital to establish the credibility of the road. Establishing the credibility of the hospital is the foundation of the strong brand forging of the hospital. Do hospital marketing, is the sales of strong character, this character, is the charm of the hospital.

Seven, the hospital development space is unlimited:

"Small disease zhi", "out of Nothing", "visit the development" should stop. Many hospital planning told me that there is no way, the patient is too few, not fully develop the hospital without thought. I would like to ask, why are there so few patients? Is your hospital worth a visit?

I do hospital marketing always stressed a word: the patient is unlimited. Fewer patients do not represent a lack of market, but you do not have the ability to attract patients. Therefore, I think, advertising can not change the plight of private hospitals, the idea of changing the hospital is more strategic than the increase in advertising costs. We need to know that the patient through the information to understand the hospital, information transmission must be accurate and have impact, therefore, in a representative element to refine the trigger point of patient cognition is very important, otherwise can not achieve real cognitive effect.

Again, the software facility is the life source of the later marketing, the software construction process is not the fictitious creativity, but is the resource conformity and carries on the analysis deconstruction superiority reengineering process. Software mainly includes the expert image, technical force, medical quality, hospital brand, team culture, responsibility mission and other integrated systems. Thank you (http://www.df-renal.com/) webmaster feeds!