Dispel the dilemma of traditional marketing through the network promotion of SMEs

The internet has brought new advertising opportunities for small and medium-sized enterprises with insufficient funds, that is, network promotion. Due to its low capital investment and broad coverage of the characteristics of small and medium-sized enterprises favored.　　Shandong Dexin Painting Equipment factory Jamie Manager is very optimistic about the network promotion, the first time to establish their own web site, hoping to change the sales of customers to develop traditional marketing methods, and expand the scope of business. However, the introduction of the Internet to promote the Jamie Manager did not get the effect of their own want, successively in various well-known websites put ads, he found that the price is very low. Pay-per-click Promotion means not only high fees but also no obvious effect.　　Therefore, Jamie Manager urgently needs to find a different from the past, cost-controllable network promotion methods. Ming million company's customer representatives through the telephone to understand the confusion of the manager of the company, for Jamie Manager detailed explanation of the Business Alliance and the relevant information and development prospects, Jamie Manager of Jinbangtiming products in the major online stability rankings and one-time payment lifelong service characteristics very agree. But Jamie Manager still have doubts, after all, has not contacted the industry website before, to the industry website promotion form and the promotion effect has the question.　　Customer representatives patiently explain the trend of the future network to the manager. In particular, the number of joined the network has been by leaps and bounds, coverage is more and more wide; and, with the current popularity of computer networks, more and more professional procurement and entrepreneurs have turned their attention from search engines to more targeted industry sites. After customer representatives of the patient analysis, Jamie Manager of the industry website and Business-to-business Alliance Development situation is very optimistic, immediately decided to register "paint room" this most concern of the words. In fact, Jamie Manager at this time has not fully expected to bring what benefits, however, in July 2010, that is, registered in a short period of one months thereafter, an oil press enterprise in Cangzhou to contact Jamie Manager signed more than 200,000 Yuan order; in August, a furniture manufacturer in Hunan also volunteered to sign a cooperation agreement with Jamie Manager. In just a few months, the benefits of such a good, so Jamie Manager is very fortunate to choose with Ming million cooperation, and the renewal of the words. Change Ling