Do not SEO for SEO

For SEO compatriots, in any enterprise if the job is SEO this post, most will tend to rank, but never deliberately pay attention to some so-called user transformation, potential customer extraction, creative page design.

A little further talk is the marketing of an enterprise or the annual performance of an entire enterprise. Now also at the end of the year, for the job of SEO compared to all concerned about year-end awards, holidays, train tickets and so on and the work is not half a dime of things but around in it.

But for enterprises concerned about the performance of the current year, trends and so on, especially for some internet enterprises, most of the customer resources from the Internet, in addition to some SEM, extrapolation, soft wen, word-of-mouth hype and so on to enhance the brand image or facilitate access to customer resources means, The most feasible and most accurate is the SEO, relative to the SEM input less, but in addition to slow effect, at least when the results of the ranking will be stable, potential customers will also be relatively increased.

Talk about potential customers, can also be said that today I write this article the most important purpose, since talk about SEO, I think should be as far as possible to explain some other marketing convenience, but may also involve a little bit. Some time ago took over a site, this site's business type is not announced, from the site's architectural design to the final landing promotion and SEO optimization work is almost all of me to complete a person, of course, including program development, in addition to log.

The entire site has been operating for nearly 4 months or so, of course, everything is new, domain name is no exception.

In this case if you want to make a site is actually very difficult, because the site can not optimize the optimization will have a good ranking, the early adoption of affirmation is a word of mouth and so on promotion and SEM bidding, daily flow is almost brush up, Because it is the reason for the auction, the daily traffic is basically maintained at 60 to 80 access. The content of the Web site is divided into two large chunks, a large area is the business region, a chunk is the industry-related information area, through the auction found, the user's Landing page and keyword access to see the majority of users will visit the information page, that is, the entire enterprise site for users to become the industry information So there is no ranking, that is, a bit of money to invite people to see the taste of information, no matter for me or business, this will certainly die.

Imperceptible operation This 2 months passed, when saw the user visits the page most originates from the information page, the potential customer consultation is little pitiful, more or less psychologically certainly a bit uncomfortable, therefore decided the whole station revision. Of course the site is not published here, because it involves business issues. For SEO, this time the revision is not only for potential customers, because also involved in the ordinary website browsing information users, so this auction landing page from a few new pages, that is, very accurate landing page, and optimize the site if from the SEO thinking point of view can not only slowly user a demand point, because relatively speaking, whose demand point can meet more users, then your ranking natural rise. But the product is also the most important to satisfy the users while not allowing the potential customers to fully focus on the information.

Then the site made the following adjustments, because of the use of SEM bidding, so for the keyword Analysis and optimization for general this industry certainly accounted for a good advantage, at least can prescribe the right medicine.

Prior to the adjustment in addition to the above mentioned bidding page of the landing page optimization, the entire information I have almost written to a page, the top half of the page using the product introduction, the middle part of the use of information questions and answers, the bottom half is certainly the company's profile and contact methods and so on. And in the real page of the site (not bid landing pages) adopted from left to right way, in order to meet a variety of user demand points, the use of the column classification of links all point to the main site of the two-level domain name to provide information channels, home navigation and the top half of the basic product introduction and some advantages, etc., Of course, banner is indispensable, and particularly important, for SEO this introduction of ALT must attract users, otherwise the basic is also in vain.

Rectification of the entire site, almost 1 months of time is not, because it is slowly adjusted so spend more time, this time the rankings also have a certain rise.

Some people will ask why this is done, in fact, is also very simple, because the revision not only to the User Guide in consultation this piece more important or to distinguish between SEO and bidding over the user analysis, to consider the source of user advice here. This article is not very clear, but I believe that we look carefully after will find a very good way of thinking, you can use a lot of people said a word not to do seo for SEO, I also want to add a word is not to rank and do rankings.

For a business, traffic needs, but in the precision of the same time also need to understand the purpose of drainage, if from the perspective of SEO, called jump rate is very high, the bounce rate here is not the page bounce rate, but the user's sticky bounce rate, because for users, industry information may be greater than the industry's products.

When I finished writing this article, I also sorted out the whole thinking mode. In fact, do user marketing and do seo like, if the ultimate goal of SEO is only the ranking, then the enterprise to do user marketing is the purpose of turnover, I will be in a lot of SEO related QQ Group, Forum.

I do network push, basically many kinds of network marketing methods need to contact, SEO is only a small part of it, sometimes see the group inside the peers are still in order to rank why not on the home page and then tangled Half-day, the same is done SEO, but every day through the QQ drainage thousands, to say accurate, certainly more than you optimize the flow of accurate , to say the viscosity, and certainly more than any one keyword optimization on the viscosity of the stronger. When often asked some friends to do SEO rankings for what, Basic is the same answer is the flow. Sometimes think of the same flow, people through the QQ channel thousands of daily drainage, and you are in order to rank thousands of hair outside the chain.

For the enterprise is also so, if you do SEO simply to rank words can only say you from a certain angle to get the technical upgrade, but carefully think, when you have a technical upgrade, those who do not have the technology of the SEO so-called great God has pockets drum, smug.

This article is dedicated to all SEO peers who pursue rankings.